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Gamification: Your Secret Weapon Against Zombie Learners

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A lack of learner engagement is the single biggest issue within the learning and development landscape. Luckily, we've got the perfect solution: Gamification. To find out the 'How?', 'What?' and 'Why?', take a look at our brand new presentation: 'Gamification: Your Secret Weapon Against Zombie Learners'.

Publié dans : Technologie
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Gamification: Your Secret Weapon Against Zombie Learners

  1. 1. YOUR SECRET WEAPON AGAINST ZOMBIE LEARNERS By: @JulietteDenny Follow me! Tweet me! Ask me questions! I’m very friendly. BLANDBLASTER3000 GAMIFICATION & LEARNING GAMES
  2. 2. THE AGENDA The Engagement Problem The Importance of Engagement Engagement & Technology The LMS Introducing Gamification Who Is It For? How Does It Work? The Motivation Machine Influence Applications Gamification on an LMS Stat Attack Gamification Successes GAME Case Study Learning Games The Future of Gamification 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Here’s the breakdown!
  4. 4. THE ENGAGEMENT PROBLEM Workplace learning’s biggest pain point! Training Engagement is... A measurable degree of an employee’s positive or negative emotional attachment to their training, that profoundly influences their willingness to learn and perform at work. But does your team REALLY engage with their training content? 1. The Engagement Problem GAMIFICATION: YOUR SECRET WEAPON
  5. 5. 2. The Importance of Engagement GAMIFICATION: YOUR SECRET WEAPON WHY IS ENGAGEMENT IMPORTANT?Fail to engage and you’ll be engaging with failure! The Power of Engagement A company with highly-engaged employees can achieve a financial performance four times greater than companies with poor engage- ment. [A Watson Wyatt study of 115 companies] Engaged employees take an average of 2.69 sick days per year, whilst the disengaged take 6.19. [Hay Group] Engaged employees generate 43% more revenue [Gallup]
  6. 6. 3. Engagement & Technology GAMIFICATION: YOUR SECRET WEAPON ENGAGEMENT & TECHNOLOGYTwo peas in two different pods! Technology & Engagement 92% of new software projects are classified as failures. The #1 reason for software implementation failures is due to internal resistance and a lack of communication. [CLO Media] 1/3 of all organisations fail to make a positive impact with their LMS. [eLearnity] 55-75% of IT projects are never completed or do not function properly. [MasterNewMedia]
  7. 7. 4. The LMS GAMIFICATION: YOUR SECRET WEAPON BEHOLD... THE LMS!Welcome to dullsville… where dreams go to die!
  8. 8. 5. Introducing Gamification GAMIFICATION: YOUR SECRET WEAPON INTRODUCING GAMIFICATIONWhoopty do, but what does it all mean, Basil? Gamification noun [mass noun] the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to non gaming scenarios.
  9. 9. 6. What is Gamification? GAMIFICATION: YOUR SECRET WEAPON WHAT IS IT?What Gamification isn’t! Gamification does not turn your learning content into: • Angry Birds • Call of Duty • Monopoly • Snakes & Ladders, etc.
  10. 10. 7. Who is Gamification for? GAMIFICATION: YOUR SECRET WEAPON WHO IS IT FOR?Gamification… not just a young man’s game! People often tell us that Gamification is best suited for a younger audience. For millennials. For Gen Y. In truth, Gamifications works well with… everyone. The average game player is 35 years old. [Entertainment Software Association]   79% of learners believe that their motivation would be boosted if their learning environment was more like a game. [TalentLMS Survey]   “We don’t stop playing because we grow old; we grow old because we stop playing”. - George Bernard Shaw
  11. 11. 8. How Does it Work? GAMIFICATION: YOUR SECRET WEAPON HOW DOES IT WORK?As simple as 1, 2, 3, A, B, C! GAMIFICATION YOUR BRAIN THE RESULTS • Reward • Achievement • Status • Self Expression • Competition • Dopamine Release • Pleasure • Motivation • Energy More Brain Activity
  12. 12. 9. The Motivation Machine GAMIFICATION: YOUR SECRET WEAPON THE MOTIVATION MACHINEHow Gamification appeals to different people! MOTIVATION SOCIALISER: Relationships, Social Status, Social Discovery, Collaboration, Competition DRIVEN BY: Relatedness FREE SPIRIT: Customisation, Unlockable Content, Branching Choices, Creativity Tools, Easter Eggs DRIVEN BY: Autonomy ACHIEVER: Levels, Quests, Rewards, Leaderboards, Competition DRIVEN BY: Mastery PHILANTHROPIST: Gifting, Social Status, Access, Collectables, Collaboration DRIVEN BY: Purpose Credit: Andrzej Marcziewski (@daverage)
  13. 13. 10. Influence GAMIFICATION: YOUR SECRET WEAPON INFLUENCEGamification: kind of a big deal! 70% of the Global 2000 already have at least one gamified application (Gartner) 40% of the Global 1000 already use gamification as the primary mechanism to transform business operations (Gartner) 53% believe that by 2020, gamification will be wide spread (Pew Research Center Survey)
  14. 14. 11. Applications GAMIFICATION: YOUR SECRET WEAPON APPLICATIONSGamification… here, there and everywhere! CONSUMER LOYALTY: -Loyalty Cards -Rewards Points -Referral Incentives -Air Miles -McDonald’s Monopoly WORKPLACE: -Rewards -Sales Leaderboards -Success Visibility -Customer Satisfaction Ratings FITNESS: -Fit Bit -Nike Fuelbands -Calorie Counters -Step Counters -Eat ‘5 A Day’ OTHER: -Recycling Rewards (RecycleBank) -Speed Camera Lottery -Bottle Collection
  15. 15. 12. Tech Applications GAMIFICATION: YOUR SECRET WEAPON TECH APPLICATIONSThe digital gamification revolution has already begun! SOCIAL: -Profile Completion Bars -Success Visibility (Retweets, Followers, Pageviews, etc.) -Status -Personalisation TRAINING: -Treehouse -DevHub/Code Academy -Khan Academy/Coursera -Lynda.com -Learn a Language (DuoLingo) OTHER: -eBay / Kickstarter / etc. -Badgeville / Open Badges -Productivity Apps / Activity Trackers -Financial Management Apps -Foursquare
  16. 16. 13. Stat Attack GAMIFICATION: YOUR SECRET WEAPON STAT ATTACK!Gamified Learning Takes Flight! Our brain is 68% more active when we are doing something we like! With this amount of brain activity, we are capable of absorbing 84% more information. According to a University of Colorado study, those who took game-based learning (rather than typical training content), scored 14% higher in their assessments and increased their retention by 9%.
  18. 18. 15. Gamification Success GAMIFICATION: YOUR SECRET WEAPON GAMIFICATION SUCCESSGame mechanics bring the fun factor and some major ROI! Since turning Gamification functionality on, Growth Engineering Academy traffic has increased by 50% Pro-active users on HP Tech Data Academy (hosted by Growth Engineering) out-perform inactive users by 75% in terms of year-on-year sales growth. Bensons gamified Academy has cut the business’ attrition rate from 51% to 23%, halving their turnover, which saves an annual £1,350,000 on-boarding, inducting and training new starters.
  19. 19. 1. The Engagement Problem GAMIFICATION: YOUR SECRET WEAPON GAME CASE STUDY ACADEMY COMMENTS GAME is the leading specialist retailer of video games in the UK and Spain, holding a market share of over 30% in each country. They operate more than 320 stores and employ more than 3,700 staff throughout the UK. Their Academy is FULLY gamified... • From April-July 2015, GAME’s 3,600 learners logged in more than 40,500 times. That’s 12 logins per learner! • 61,000 pieces of content have been completed. That’s 17 pieces of content per learner! • Sales have improved by an average of 37% in trained stores 16. Game Case Study GAMIFICATION: YOUR SECRET WEAPON
  20. 20. LEARNING GAMES A learning game is something drastically different from gamification. You’re not just layering game mechanics onto the learning experience, you’re creating an interactive game environment built around your learning objectives. 15. Gamification Success GAMIFICATION: YOUR SECRET WEAPON
  21. 21. 15. Gamification Success GAMIFICATION: YOUR SECRET WEAPON GAME ON! Because of their complexity, Learning Games go much further than points, badges and leaderboards, embracing gaming concepts like: 1 2 3 Narrative Choice & Influence Risk & Chance Increasing Difficulty Puzzle Solving Collaboration & Competition
  22. 22. 15. Gamification Success GAMIFICATION: YOUR SECRET WEAPON GAME OVER? GAMEOVERDOYOUWISHTOCONTINUE? Games are excellent learning tools, but they’re also: • Expensive to develop • Slow to develop • Lacking in customisation options • Not suited to every workforce
  23. 23. 1. The Future GAMIFICATION: YOUR SECRET WEAPON THE FUTURE A world of possibility! UBIQUITY: “Like ‘Web 2.0’, the term ‘gamification’ will fade away as the enormity of its success sweeps across the globe.” – Bryan Alexander, National Institute for Technology VIRALITY: As social networks spread behaviors (and perhaps even moods and obesity) virally, the traditional public service announcement will be supplanted by gamification to drive ‘nudge.’” - Perry Hewitt, chief digital officer at Harvard University PUBLIC GOOD: “If more of what is made available is presented in game-like environments, more people will be involved, possibly creating crowd-sourced solutions to social, economic, and ecological problems.” - Frank Odasz, an expert on 21st century workforce readiness GE-BOT
  24. 24. Find out how the Growth Engineering Superheroes can make a difference: www.growthengineering.co.uk hello@growthengineering.co.uk