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Presentation to
Nordic Venture Capital Tour
May 11, 2012
Technology Investment Banking

At GrowthPoint Technology Partners, we’re invested in you.
As former CEOs, executives, board members, investors and advisors, we know value when we see it. Our experience
also gives us the perspective to look at every transaction from both sides of the term sheet. So our M&A, fundraising,
and strategic advisory services all have just one goal in mind: Your success.



                                                            London	
  



                Palo	
  Alto	
  
                                                                         Tel	
  Aviv	
  




                                                           2
M&A and Advisory Experts for the Technology Industry

Technology Advisory:
!   M&A                   As former CEOs, executives, board members,
!   Fundraising           investors and advisors, we bring a wealth of
                          strategic and financial experience to our clients
!   Strategic advisory




!   Software & Digital Media     !   Information technology
!   Mobile / App technologies    !   Energy technologies
                                    3
Recent Transactions
                  Jan	
  2012	
                    Nov	
  2011	
                     Nov	
  2011	
                              Nov	
  2011	
                        Oct	
  2011	
                                Aug	
  2011	
                       Jul	
  2011	
  




      private	
  	
                                                         private	
  	
                     private	
  	
                                                                                                         selected	
  assets	
  
    placement	
  	
                     acquired	
  by	
                  placement	
  	
                   placement	
  	
                           acquired	
  by	
                            acquired	
  by	
                    acquired	
  by	
  	
  




                   Jul	
  2011	
                     Jul	
  2011	
                   Jun	
  2011	
                               Jan	
  2011	
                       Dec	
  2010	
                                Nov	
  2010	
                     Oct	
  2010	
  




                                         private	
  
  acquired	
  by	
                     placement	
                       acquired	
  by	
                 acquired	
  by	
                            acquired	
  by	
                            acquired	
  by	
                   acquired	
  by	
  




                     Jun	
  2010	
                 Mar	
  2010	
                    Mar	
  2010	
                                   Dec	
  2009	
                    Jan	
  2009	
                              Oct	
  2008	
                   Aug	
  2008	
  



  HyperSpace,	
  
  HyperCore	
  &	
                                                     Radar	
  Networks	
                                                            acquired	
  by	
                           acquired	
  by	
  
                                       acquired	
  by	
                                                     acquired	
  by	
                                                                                                         acquired	
  by	
  
Phoenix	
  Flip	
  assets	
  
   acquired	
  by	
                         	
  
                                                                         acquired	
  by	
                                	
                                   	
                          Sensormati   	
  
                                                                                                                                                                                                                                          	
  
                                                                                 	
                                                                                                                    	
  
           	
                               	
                                   	
  
                                                                                                                         	
                                   	
  
                                                                                                                                                                                          c
                                                                                                                                                                                          a	
  division	
  of	
  	
  	
  	
               	
  
           	
  
                                                                                                                                                                                          tyco
                                                                                                                                                                                          	
  

                   Jul	
  2008	
                     Mar	
  2008	
                  Feb	
  2008	
                               Aug	
  2007	
                          July	
  2007	
                           July	
  2007	
                        April	
  2007	
  


                                                                                                                  	
  
                                                                                                                    	
  
                                                                                                          Investment	
  by	
  
                                                                        acquired	
  by	
                                                                                                                                                   Sold	
  Data	
  
                                                                                                                    	
  
                                                                                                           Intel	
  Capital,	
                                                                                                            Converter	
  	
  
   acquired	
  by	
                      acquired	
  by	
                    	
                                     	
  
                                                                                                        Steelpoint	
  Capital	
                                                                  acquired	
  by	
  
                                                                                                                                                      acquired	
  by	
                                                              IP	
  Business	
  Unit	
  
        	
                                    	
                             	
                                     	
  
                                                                                                       Partners	
  Ridgewood	
                                                                                                                 to	
  
                                                                                                                                                           	
  
        	
                                    	
                                                              Capital	
                                                                                                                         	
  
                                                                                                          $22,000,0000	
                                   	
  

                                                                                                                                4
Selected Earlier Transactions
                    Dec	
  2006	
                        Oct	
  2006	
                             Sept	
  2006	
                                      Jul	
  2006	
                              Jun	
  2006	
                                Dec	
  2005	
                 Jul	
  2005	
  

                                                                             The power of embedded systems
                                                     	
                                                                                                                               	
  
                                                     	
  
                                        Private	
  Placement	
                                                                                                                        	
  
Private	
  Placement	
  
                                                     	
  
                                         with	
  Benchmark	
                      acquired	
  by	
                                                                                    	
  
                                                                                                                                                                                Investment	
  by	
  
      with	
  DFJ	
  
                 	
                                                                                                        acquired	
  by	
                                                                                                                       acquired	
  by	
  
                                                     	
   	
  
                                                 Capital                                                                                                                              	
  
                                                                                                                                                                                VantagePoint,	
  	
                           acquired	
  by	
  
 E-­‐Planet	
  Tudor	
     	
                                                          	
                                       	
                                               Draper	
  Fisher	
  	
  
Investment	
  Corp.	
                                	
  
                                         Baytech	
  Venture	
                                                                                                                         	
  
                                                                                       	
                                       	
                                          Jurvetson,	
  JP	
  Morgan,	
  
   £10,000,000        	
                     Capital
                                                   	
                                                                                                                          Private	
  Investors	
  
                                           $10,000,000  	
                                                                                                                       $40,000,000	
  




                      Jul	
  2005	
                     Jun	
  2005	
                              Apr	
  2005	
                                      Feb	
  2005	
                                 Jan	
  2005	
                              Dec	
  2004	
                  Dec	
  2004	
  




                                          acquired	
  by	
                           acquired	
  by	
  
     acquired	
  by	
                                                                                                       merger	
  with	
                                  acquired	
  by	
                                acquired	
  by	
                    acquired	
  by	
  




                     Dec	
  2004	
                      Nov	
  2004	
                              Nov	
  2004	
                                         Nov	
  2004	
                              Oct	
  2004	
                            Oct	
  2004	
                Oct	
  2004	
  
       Rhetorical	
                                                                                                                                                                                                                                                Stream	
  
        Systems,	
                                                                                                                                                           $9,200,000	
  	
                                                                    Theory,	
  Inc.	
  
          Inc.	
                                                                                                                                                               Series	
  B	
  	
  	
                   Has	
  sold	
  substanUally	
  	
  
                                                                                     acquired	
  by	
                         acquired	
  by	
                               ConverUble	
                                      all	
  assets	
  to	
  
     acquired	
  by	
                      acquired	
  by	
                               	
                                                                                                                                                                      acquired	
  by	
  
          	
                                    	
                                                                                            	
                           Preferred	
  Stock	
                                       	
  
                                                                                          	
                                                                                                                                                                           	
  
          	
                                    	
                                                                                            	
                                        	
                                            	
  
                                                                                                                                                                                                                                                                       	
  
                                                                                                                                                                                        	
  



                   Sep	
  2004	
                           Aug	
  2004	
                           Aug	
  2004	
                                     Aug	
  2004	
                                   Aug	
  2004	
                            Jul	
  2004	
                  Jul	
  2004	
  
                                                                                                                                                                                                                                                                 Installshield	
  
                                                                                                                                                                                                                                                                   So[ware	
  
 has	
  sold	
  selected	
  	
                                                                                            sold	
  its	
  voIP	
  and	
  	
                                                             has	
  sold	
  its	
  NanoPro	
           CorporaUon	
  
        assets	
  to	
                                                            sold	
  its	
  VPN	
  	
            Broadbend	
  router	
  assets	
                                                                          Division	
  to	
  	
  	
  
                                              acquired	
  by	
                      assets	
  to	
  	
                               to	
                                   $29,800,000	
  	
  
                                                                                                                                                                                   	
                                                                              acquired	
  by	
  
            	
                                                                                                                                                                                                                         	
  
                                                   	
                                      	
                                          	
                                      Series	
  C	
  	
  	
  
                                                                                                                                                                                   	
                                                                                   	
  
            	
                                     	
                                                                                                                        ConverUble	
  
                                                                                                                                                                                   	
                                                                                   	
  
                                                                                           	
                                          	
  
                                                                                                                                                                           Preferred	
  Stock	
  
                                                                                                                                                                                           	
  
                                                                                                                                                     5
                                                                                                                                                                                           	
  
GrowthPoint has done meaningful transactions with all the
major acquirers




              Technical            Established
              Knowledge            Relationships




              Deal
                                   Personalized
              Execution
                                   Attention
              Experience




                             6
Top Tens: Revenues, Acquisitions, Multiples




                             7
Top Tech Acquirers – Multiples, # Deals, Market Capitalization




                              8
EU-US: Total # of M&A Transactions

                          EU companies
                       acquired by US buyer

                           968
 7,417                                                      5,548
                                                              EU companies
   US companies                                            acquired by EU buyer
acquired by US buyer


                                    602
                                   US companies
                                acquired by EU buyer




   Technology M&A, 2007-2011, CapIQ, GrowthPoint
                                                       9
EU-US: Total Reported Transaction Value ($Billions USD)


                          US acquisitions
                         of EU companies
                         $50bn

$330bn                                                   $83bn
                                                         EU acquisitions
US acquisitions of                                      of EU companies
 US companies

                                $35bn
                                 EU acquisitions
                                of US companies




   Technology M&A, 2007-2011, CapIQ, GrowthPoint
                                                   10
EU-US: Median Revenue Multiples in M&A Transactions


                      Multiple paid by US
                    buyer for EU companies

                        1.5X
 1.7X                                                      1.2X
                                                        Multiple paid by EU
Multiple paid by                                      buyer for EU companies
US buyer for US
  companies


                                   2.0X
                              Multiple paid by EU buyer
                                 for US companies




 Technology M&A, 2007-2011, CapIQ, GrowthPoint
                                                     11
Nordic Countries-US: Total # of M&A Transactions


                        105
                     Nordic companies
                   acquired by US buyers                   832
                                                     Nordic companies acquired
                                                          by Nordic buyers




                                                          164
                                                       Nordic companies
                                                     acquired by EU buyers




Technology M&A, 2007-2011, CapIQ, GrowthPoint
                                                12
Nordic Countries-US: Total Reported Transaction Value ($Billions USD)


                    $6.5bn
                    Nordic companies                    $6.2bn
                  acquired by US buyers
                                                      Nordic companies acquired
                                                           by Nordic buyers



                                                       $7.1bn
                                                        Nordic companies
                                                      acquired by EU buyers




 Technology M&A, 2007-2011, CapIQ, GrowthPoint
                                                 13
Cloud Computing Acquirer Landscape
Software as a Service


Infrastructure as a
Service


Storage as a Service


DR as a Service


File Sharing as a
Service


Platform as a Service


Integration as a
Service


Cloud Management


Cloud Services



Security as a Service

                             14
Digital Media Acquirer Landscape

Mobile and Media
Devices


Consumer Internet


Web Communities &
Social Networking

Digital Media &
Entertainment

Content Programming
& Publishing


Content Management
& Collaboration

Content Delivery &
Networking Solutions

Operator Solutions /
Infrastructure


Telecommunications


                            15
Bay Area - Fully-developed ecosystem


    For startup formation,                                                                              Technology
    growth, and                                                                                      Investment Banks


    exit                                                                       Venture Debt
                                                                                              Private Equity
                                                                                                  Firms
                                                                                 Part-Time
                                                                         C-Level Service Providers
                                                                                                                             Wealth
                                                                          Outsourced                                       Management
                                                                      Operations & Services                                   Firms
                                                     Advisory
                                                  Board Members      Headhunters

                                     Patent Attorneys
                                                        Public Relations
                               Accountants                  Groups

                         Corporate Attorneys    Venture
                                               Capitalists
     Networking Events

Xerox PARC Seminars              Angel
                               Investors
  Universities
(Office of Technology
     & Licensing)




      Ideas               Company                  Series “A”                    Growth                                 Exit
                          Formation                  Round

                                                                    16
M&A for early stage tech companies is unique & differentiated

 !  Non-Tech Company Valuations: PV analysis of future cash flows
   Project Future Cash
          Flows                            Apply Multiple


                         Discount To The
                          Present Value


                                                                                Strategic
                                                                                   Fit
                                                                 Growth

 !  Technology Companies:                                         Story                         Geography



    Valuation derived from more complex                                      Talent
                                                                                                       Viral
    distillation of many factors                                 IP                                   buzz /
                                                                                                     traction

                                                                                        Synergies
                                                                      Positioning




                                                                                    Multiples




                                                            17
                                                                        Valuation
How long does M&A really take?




                   It depends…
                            18
We guide you through the Acquisition Process

Once the decision has been made to launch the process, anticipate a 6 to 9 month timetable

                                         Months 1-2        Months 2 to X        Months X to X+2

 Phase I
    Process Preparation
    Prospect Analysis
    Prepare Materials
 Phase II
    Contact Strategic Partners
    Refine Positioning
    Partner Analysis
    Site Visits/Follow-on Meetings
    Preliminary Due Diligence
 Phase III
    Negotiations
    Term Sheet
    Pre-Definitive Due Diligence
    Documentation/Definitive Agreement
    Closing                                                GrowthPoint Driven

                                                           Collaborative



                                                      19
Europe produces strong technology companies


!  Strong technology orientation
   •  Often understated in explaining the value of their technology
     when compared to US companies
   •  This understatement gets worse as one travels north
!  Excellent engineering teams
   •  Generally more people and better experience when compared to
     US

!  Often need support with trans-Atlantic marketing,
  relationship-building, and competitive positioning



                                   20
A sampling of issues we often see in “westbound” cross
border transactions

!    Questions around internationalization
      •  Proving that solution extends across borders, scalability / relevant accounts
      •  Physical presence in the US
!    Cultural Divides that can make relationship-building difficult
      •  “Cowboy” mentality of US buyers can be off-putting to EU sellers
!    Strengthened “marketing” orientation needed
      •  Incorporate a balanced PR campaign as part of company strategy
      •  Analyst awareness needs to be key component of getting “known” to the acquirers
      •  Visibility at key partnering shows – ie. Oracle World, Dreamforce, etc.
!    Balance sheet strength is key
      •  Need enough runway to work an effective process
!    Intellectual Property can be a prime driver behind transactions
      •  There is a growing Importance of Patents & IP in technology M&A
      •  Titans are paying more attention to IP: Motorola & Google, Apple & Samsung, Oracle & Google,
         FB & Yahoo.
      •  Patents have become “a currency for technology…a bargaining chip in negotiations with venture
         capitalists…and potential buyers…they’re seen as value that can live beyond the life of an actual
         company.” Washington Post, May 4, 2012



                                                        21
Guidance at key decision points

                                                                    Capitalize on optimal timing
                                                                    and the value you have
                                                    M&A	
  
Leverage partner’s                                                  created. Deliver a return to
distribution and sales                                              shareholders, eliminate risk
channels, while creating         Partner	
  
the foundation for future
acquisitions                                        Fundraise	
     Raise capital and remain
                                                                    independent. Right for
                                                                    many, but this is dilutive
                                                                    and achieving scale can be
                                                                    risky




                            GrowthPoint has the knowledge and experience to
                            advise you at these critical junctures


                                               22
Guidance at key Strategic inflection points along the company lifecycle
Revenue




                                             Typically the best
                                            ROI Zone for tech
                                            companies that do
                                                  not IPO




            Start-up           Growth           Maturation         Decline
                                                                             Time

!   Strategic positioning: to maximize shareholder value
!   Optimal exit timing: high growth expectations & synergy with acquirers

                                           23
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Europe usa m&a, presentation to nordic v cs, may 11 2012

  • 1. Presentation to Nordic Venture Capital Tour May 11, 2012
  • 2. Technology Investment Banking At GrowthPoint Technology Partners, we’re invested in you. As former CEOs, executives, board members, investors and advisors, we know value when we see it. Our experience also gives us the perspective to look at every transaction from both sides of the term sheet. So our M&A, fundraising, and strategic advisory services all have just one goal in mind: Your success. London   Palo  Alto   Tel  Aviv   2
  • 3. M&A and Advisory Experts for the Technology Industry Technology Advisory: !   M&A As former CEOs, executives, board members, !   Fundraising investors and advisors, we bring a wealth of strategic and financial experience to our clients !   Strategic advisory !   Software & Digital Media !   Information technology !   Mobile / App technologies !   Energy technologies 3
  • 4. Recent Transactions Jan  2012   Nov  2011   Nov  2011   Nov  2011   Oct  2011   Aug  2011   Jul  2011   private     private     private     selected  assets   placement     acquired  by   placement     placement     acquired  by   acquired  by   acquired  by     Jul  2011   Jul  2011   Jun  2011   Jan  2011   Dec  2010   Nov  2010   Oct  2010   private   acquired  by   placement   acquired  by   acquired  by   acquired  by   acquired  by   acquired  by   Jun  2010   Mar  2010   Mar  2010   Dec  2009   Jan  2009   Oct  2008   Aug  2008   HyperSpace,   HyperCore  &   Radar  Networks   acquired  by   acquired  by   acquired  by   acquired  by   acquired  by   Phoenix  Flip  assets   acquired  by     acquired  by       Sensormati                   c a  division  of             tyco   Jul  2008   Mar  2008   Feb  2008   Aug  2007   July  2007   July  2007   April  2007       Investment  by   acquired  by   Sold  Data     Intel  Capital,   Converter     acquired  by   acquired  by       Steelpoint  Capital   acquired  by   acquired  by   IP  Business  Unit           Partners  Ridgewood   to         Capital     $22,000,0000     4
  • 5. Selected Earlier Transactions Dec  2006   Oct  2006   Sept  2006   Jul  2006   Jun  2006   Dec  2005   Jul  2005   The power of embedded systems       Private  Placement     Private  Placement     with  Benchmark   acquired  by     Investment  by   with  DFJ     acquired  by   acquired  by       Capital   VantagePoint,     acquired  by   E-­‐Planet  Tudor         Draper  Fisher     Investment  Corp.     Baytech  Venture         Jurvetson,  JP  Morgan,   £10,000,000   Capital   Private  Investors   $10,000,000   $40,000,000   Jul  2005   Jun  2005   Apr  2005   Feb  2005   Jan  2005   Dec  2004   Dec  2004   acquired  by   acquired  by   acquired  by   merger  with   acquired  by   acquired  by   acquired  by   Dec  2004   Nov  2004   Nov  2004   Nov  2004   Oct  2004   Oct  2004   Oct  2004   Rhetorical   Stream   Systems,   $9,200,000     Theory,  Inc.   Inc.   Series  B       Has  sold  substanUally     acquired  by   acquired  by   ConverUble   all  assets  to   acquired  by   acquired  by     acquired  by         Preferred  Stock                       Sep  2004   Aug  2004   Aug  2004   Aug  2004   Aug  2004   Jul  2004   Jul  2004   Installshield   So[ware   has  sold  selected     sold  its  voIP  and     has  sold  its  NanoPro   CorporaUon   assets  to   sold  its  VPN     Broadbend  router  assets   Division  to       acquired  by   assets  to     to   $29,800,000       acquired  by             Series  C               ConverUble           Preferred  Stock     5  
  • 6. GrowthPoint has done meaningful transactions with all the major acquirers Technical Established Knowledge Relationships Deal Personalized Execution Attention Experience 6
  • 7. Top Tens: Revenues, Acquisitions, Multiples 7
  • 8. Top Tech Acquirers – Multiples, # Deals, Market Capitalization 8
  • 9. EU-US: Total # of M&A Transactions EU companies acquired by US buyer 968 7,417 5,548 EU companies US companies acquired by EU buyer acquired by US buyer 602 US companies acquired by EU buyer Technology M&A, 2007-2011, CapIQ, GrowthPoint 9
  • 10. EU-US: Total Reported Transaction Value ($Billions USD) US acquisitions of EU companies $50bn $330bn $83bn EU acquisitions US acquisitions of of EU companies US companies $35bn EU acquisitions of US companies Technology M&A, 2007-2011, CapIQ, GrowthPoint 10
  • 11. EU-US: Median Revenue Multiples in M&A Transactions Multiple paid by US buyer for EU companies 1.5X 1.7X 1.2X Multiple paid by EU Multiple paid by buyer for EU companies US buyer for US companies 2.0X Multiple paid by EU buyer for US companies Technology M&A, 2007-2011, CapIQ, GrowthPoint 11
  • 12. Nordic Countries-US: Total # of M&A Transactions 105 Nordic companies acquired by US buyers 832 Nordic companies acquired by Nordic buyers 164 Nordic companies acquired by EU buyers Technology M&A, 2007-2011, CapIQ, GrowthPoint 12
  • 13. Nordic Countries-US: Total Reported Transaction Value ($Billions USD) $6.5bn Nordic companies $6.2bn acquired by US buyers Nordic companies acquired by Nordic buyers $7.1bn Nordic companies acquired by EU buyers Technology M&A, 2007-2011, CapIQ, GrowthPoint 13
  • 14. Cloud Computing Acquirer Landscape Software as a Service Infrastructure as a Service Storage as a Service DR as a Service File Sharing as a Service Platform as a Service Integration as a Service Cloud Management Cloud Services Security as a Service 14
  • 15. Digital Media Acquirer Landscape Mobile and Media Devices Consumer Internet Web Communities & Social Networking Digital Media & Entertainment Content Programming & Publishing Content Management & Collaboration Content Delivery & Networking Solutions Operator Solutions / Infrastructure Telecommunications 15
  • 16. Bay Area - Fully-developed ecosystem For startup formation, Technology growth, and Investment Banks exit Venture Debt Private Equity Firms Part-Time C-Level Service Providers Wealth Outsourced Management Operations & Services Firms Advisory Board Members Headhunters Patent Attorneys Public Relations Accountants Groups Corporate Attorneys Venture Capitalists Networking Events Xerox PARC Seminars Angel Investors Universities (Office of Technology & Licensing) Ideas Company Series “A” Growth Exit Formation Round 16
  • 17. M&A for early stage tech companies is unique & differentiated !  Non-Tech Company Valuations: PV analysis of future cash flows Project Future Cash Flows Apply Multiple Discount To The Present Value Strategic Fit Growth !  Technology Companies: Story Geography Valuation derived from more complex Talent Viral distillation of many factors IP buzz / traction Synergies Positioning Multiples 17 Valuation
  • 18. How long does M&A really take? It depends… 18
  • 19. We guide you through the Acquisition Process Once the decision has been made to launch the process, anticipate a 6 to 9 month timetable Months 1-2 Months 2 to X Months X to X+2 Phase I Process Preparation Prospect Analysis Prepare Materials Phase II Contact Strategic Partners Refine Positioning Partner Analysis Site Visits/Follow-on Meetings Preliminary Due Diligence Phase III Negotiations Term Sheet Pre-Definitive Due Diligence Documentation/Definitive Agreement Closing GrowthPoint Driven Collaborative 19
  • 20. Europe produces strong technology companies !  Strong technology orientation •  Often understated in explaining the value of their technology when compared to US companies •  This understatement gets worse as one travels north !  Excellent engineering teams •  Generally more people and better experience when compared to US !  Often need support with trans-Atlantic marketing, relationship-building, and competitive positioning 20
  • 21. A sampling of issues we often see in “westbound” cross border transactions !  Questions around internationalization •  Proving that solution extends across borders, scalability / relevant accounts •  Physical presence in the US !  Cultural Divides that can make relationship-building difficult •  “Cowboy” mentality of US buyers can be off-putting to EU sellers !  Strengthened “marketing” orientation needed •  Incorporate a balanced PR campaign as part of company strategy •  Analyst awareness needs to be key component of getting “known” to the acquirers •  Visibility at key partnering shows – ie. Oracle World, Dreamforce, etc. !  Balance sheet strength is key •  Need enough runway to work an effective process !  Intellectual Property can be a prime driver behind transactions •  There is a growing Importance of Patents & IP in technology M&A •  Titans are paying more attention to IP: Motorola & Google, Apple & Samsung, Oracle & Google, FB & Yahoo. •  Patents have become “a currency for technology…a bargaining chip in negotiations with venture capitalists…and potential buyers…they’re seen as value that can live beyond the life of an actual company.” Washington Post, May 4, 2012 21
  • 22. Guidance at key decision points Capitalize on optimal timing and the value you have M&A   Leverage partner’s created. Deliver a return to distribution and sales shareholders, eliminate risk channels, while creating Partner   the foundation for future acquisitions Fundraise   Raise capital and remain independent. Right for many, but this is dilutive and achieving scale can be risky GrowthPoint has the knowledge and experience to advise you at these critical junctures 22
  • 23. Guidance at key Strategic inflection points along the company lifecycle Revenue Typically the best ROI Zone for tech companies that do not IPO Start-up Growth Maturation Decline Time !   Strategic positioning: to maximize shareholder value !   Optimal exit timing: high growth expectations & synergy with acquirers 23