@GrupoParada / GrupoParada.com
LATIN AMERICAN MARKET
Is your Business Ready?

@GrupoParada / GrupoParada.com
LATAM INTERNET USERS
Brazil
88.5 M
(45.6% Penetration)
Mexico
42 M
(36.5%
Penetration)
Argentina
28 M
(66.4%
Penetration)
Colombia
26.9 M
(59.5%
Penetration)
Venezuela
12.1 M
(41%
Penetration)
Peru
10.7 M
(36.5%
Penetration)
Chile
10 M
(58.6%
Penetration)
Source: Internet World Stats

@GrupoParada / GrupoParada.com
LATAM & SOCIAL NETWORK
5 of the most engaged countries in the world of social networking are in
Latin America
Social Network Hours Per
Visitor
Source: comScore

@GrupoParada / GrupoParada.com
LATAM & MOBILE
Source: Statista

@GrupoParada / GrupoParada.com
How to reach the Latin American
Market?

@GrupoParada / GrupoParada.com
OPPORTUNITIES: Drapery
This preliminary study shows the increasing trend in the demand for drapery
in Latin America. Source: Google

@GrupoParada / GrupoParada.com
OPPORTUNITIES: Drapery
The highest demand for drapery in Latin America come from Argentina, Chile.
There are different ways people are consistently searching for the product.
Source: Google

@GrupoParada / GrupoParada.com
OPPORTUNITIES: Drapery
There is a high demand for drapery. The image below shows the different
ways people consistently search for the product. Source: Google

@GrupoParada / GrupoParada.com
OUR WORK
ABItronix Direct, a device company from the US, increased visibility
and sales in Latin America. ABItronix's YouTube Channel has 840
subscriber, with 2 videos in Spanish among the most watched of
their channel.

@GrupoParada / GrupoParada.com
OUR WORK
Overall increase in Portada’s traffic on their Spanish site.

@GrupoParada / GrupoParada.com
OUR WORK
Portada's Latin American
traffic increased in their
Spanish site after Grupo
Parada's marketing
campaign.
The objective was to
increase visibility and
sales of Portada's
conferences.

@GrupoParada / GrupoParada.com
ABOUT GRUPO PARADA
Grupo Parada is a consulting
firm that transforms the way
your brand connects with the
Hispanic market.
We provide digital media
strategies for institutions to
obtain successful, measurable
results.
Grupo Parada´s Services
1. Business Intelligence
a. Digital Audit
b. Consumer Market Research
c. Competitor Analysis
d. Strategic Planning consulting
2. SoMoLo Latino
a. Planning and management of
promotion strategy
3. Optimization
a. Consumer Behavior Analysis
b. Monitoring of Online Presence
c. Empowerment of Online Presence