Doc Prepared by me on Fundamental Management Process of Pantaloon Retail Limited.

1. Fundamental Management Process of
PANTALOON RETAIL LIMTED
Submitted To: Submitted By:
Prof K.C.Arora Gaurav Sharma
Pantaloon Retail Limited
Company Profile

2. Pantaloon Retail Limited, a leading retailer, is the flagship company of the
Future Group. Headquartered in Mumbai, the company operates through primarily
the 'Lifestyle' and 'Value' formats through multiple delivery mechanisms and lines
of business - some of them being, fashion, food, general merchandise, home,
leisure and entertainment, financial services, communications and wellness.
The company has about 331 stores in over 40 cities across the country,
constituting 5 million square feet of retail space. The company caters to the
'Lifestyle' segment through its 31 Pantaloons Stores and 4 Central Malls, as well as
its other concepts. In 'Value' retailing it is present through 51 Big Bazaar
hypermarkets, 77 Food Bazaars and 5 Fashion Stations, and other delivery formats
Company Goals
Pantaloon Retail Ltd share the vision and belief that customers and stakeholders
shall be served only by creating and executing future scenarios in the consumption
space leading to economic development.
Pantaloon Retail Ltd will be the trendsetters in evolving delivery formats, creating
retail realty, making consumption affordable for all customer segments – for
classes and for masses.
Pantaloon Retail Ltd shall infuse Indian brands with confidence and renewed
ambition.
Pantaloon Retail Ltd shall be efficient, cost- conscious and committed to quality in
whatever they do.
Pantaloon Retail Ltd shall ensure that positive attitude, sincerity, humility and
united determination shall be the driving force to make company successful.
Pantaloon Retail Ltd inspires trust through innovative offerings, quality products
and affordable prices that help customers achieve a better quality of life every day.
Pantaloon Retail Ltd’s manifesto encourages them to explore unexplored areas and
write new rules to create new opportunities and successes with focus in striving for

3. glorious future gives strength and the ability to learn, unlearn and re-learn the
ability to evolve and increase shareholders wealth.
Fundamental Management Processes
1. Decision Making
2. Planning
3. Directing Operational Activities
4. Controlling
Decision Making

4. In 2006-07 Pantaloon Retail Ltd’s board of directors decided to expand their
business as it was one of company’s many goals. They went ahead and decided to
expand brand availability at their stores and open new outlets.
They decided to increase brand availability at their stores by
adding life-style products and fashion products brands to their brand catalogue
with an approach to increase sales 25-30%.
Pantaloon Retail Ltd also decided to increase its chain of stores by penetrating into
tier 1 and tier 2 cities.
Company’s management team had to decide how to reach to more consumers, how
to expand and penetrate India’s big market. They had to decide the best way to
expand company’s operations by choosing among the best alternatives.
Planning
Pantaloon Retail Ltd’s top management decided to expand company’s business by
building new stores to penetrate new markets and increase brand catalogue
available at stores to attract customers.
To plan this management committee had meetings and came out with an idea to
fulfill money requirement by filing IPO and generate RS 1200 crore.
Now they planned about new brands to be added to existing stores and build new
stores to expand business.
Now the detailed planning phage began ie planning about brands, operations,
facilities, employee requirements, cost management, utility management, pricing
of products, these planning decisions were taken by management team.
Pantaloon Retail Ltd management team had to plan for running the new stores as
well as existing stores, which require planning for Financial and operational
activities.

5. With these ideas to expand the important issue was to increase the wealth of
shareholders.
Directing Operational Activities
Now the money of almost 1200crore generated by IPO .After time new stores are
built and new brands were added to existing brand catalogue ,company had to
decide how to direct operational activities, how much cash in hand require to
facilitate the new stores, to pay for maintenance ,supplies and other operations.
Payroll, utility bills, maintenance charges, products requirements, Day to day
expenses and other operational activities come under management process.
By the direction of management team, all the requirements are fulfilled
and money and manpower is allotted and direction of these activities on daily basis
comes under the management process.
Controlling
Pantaloon Retail Ltd’s Management ensured that the company operates in the
intended manner and achieves its goals. Pantaloon Retail Management Ltd and
Management Accountants worked side by side, in cross functional teams with
managers from all areas of the company to perform accordingly
Management Accountants provided valuable financial information shaping that as
relevant for decision making and controlling.

6. The new stores are built and started operating, now after some years management
team processed that the company’s idea of sales growth and market expansion was
working and it looked that management process achieved its goals of growth.
Results of well managed and performed management process:
The new brand catalogue benefitted the sales or market penetration strategy
succeeds, these issues are considered under the process of controlling. Pantaloon
Retail Ltd, after 2 years of the strategic process of decision of adding new brands
to catalogue and expanding business, with plan to raise money by IPO and planned
operational activities Pantaloon Retail Ltd found that the measures it took resulted
in increasing business and Goal of 25% increase in sales achieved.
The Management process determined that
they achieved the target growth and their idea of expansion and the idea of
increasing brand catalogue worked, by these successful decisions, planning,
directing operations were worked in favor of Pantaloon retail and they were able to
meet the expectations, and achieved the goals.