Keith Kitani, CEO of GuideSpark presents a session on the Future of Employee Communications at GuideSpark's employee engagement event ENGAGE2014 in San Francisco on June 2, 2014.

1. The Future of
Employee Communications
Keith Kitani CEO, GuideSpark

2. Our company’s two most important assets
CUSTOMERS EMPLOYEES
CUSTOMERS EMPLOYEES

3. 2004
Manuals Seminars Brochures

4. 2004
SENDER
Manuals Seminars Brochures
?

5. Mobile
of US adults have a smartphone;
38% have a tablet62%
Connected
people have access
to the Internet
3
Billion
2014
Connected

6. Video
hours of video watched per month
6
Billion
Social
of all internet users are now active
in social media72%
2014
Connected
Content

7. 2014
0
10
20
30
40
50
60
2005 2010 2015 2020
Rise of Millennials in the Workforce
Traditional Baby Boomers Gen X Millennials Gen 2020
Connected
Content
Workforce

8. CUSTOMERS EMPLOYEES

10. Customers
Awareness
Attraction
Acquisition
EngagementDevelopment
Advocacy
Renew

11. We utilize an array of tools to help us reach,
engage, and measure our customers

12. Marketers have changed how they reach us
Targeted Personalized Data Driven

13. EMPLOYEES

14. 1 in 8 employees are
actively engaged.
$550 Billion/year
problem

15. Losing a quality employee is much more costly
than losing a customer
Consider the costs:
Exit Costs Recruiting Interviewing
Hiring Orientation/Training Reduced Morale
Lost Productivity
Customer
Dissatisfaction
Reduced/Lost Business
Administrative Costs Lost Expertise Etc.
1-2 YEARS of pay and benefits per employee turnover
Plus: External factors for customers, other employees, and business operation

16. % Millennial turnover
(Multiple Generations @ Work survey)
% Leadership Gaps
(Bersin by Deloitte, 2013)
% Skill Gaps
(Manpower, 2013)
Maintaining a Productive Workforce is Hard
925460

17. Changing business practices coupled with future trends drive the need for
HR leaders to become marketers

19. Getting Above the Noise
Your message.

20. Right Message. Right Time. Right Medium.
Engage
Measure
ReachPersonalized
Employee
Communications

21. Who are they?
What do they do?
Personalizing Communications
How do they get information?

22. Let’s Engage Employees
Targeted Personalized Data Driven

23. Opportunity is
knocking at our door

24. The future of
employee
communications
is now!