No more, 'I TOLD YOU' can work in business world. One needs to develop persuasion and reciprocity based influencing capabilities. Describing how 'Cohen and Bradford' Model can help immensely in this regard

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IS

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EARLIER, LEADERS WOULD COMMAND
AND ASSUME THE WORK WAS CARRIED
OUT.

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NOW,
ORGANIZATIONS
ARE MOVING FROM
TRADITIONAL TO
LATERAL
HIERARCHIES

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AND
OPERATIONS
ARE
PRETTY
VIRTUAL

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THE BUSINESSES FOCUS ON BUILDING
RELATIONSHIPS WITH ALL
STAKEHOLDERS:
• CLIENTS/CUSTOMERS
• EMPLOYEES
• INVESTORS
• PARTNERS/ASSOCIATES
• REGULATORY BODIES ETC.

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AND THE BUSINESS OPERATIONS REQUIRE:
HIGHER ADAPTABILITY
PROACTIVE ANALYTICS
REGULATORY INFERENCE

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in short, companies expand and functions become more complex
and
….doesn’t work anymore

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NOW, PEOPLE MUST
WORK WITH EACH OTHER
TO ACHIEVE COMMON
OBJECTIVES AND GOALS
THOUGH

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“ Influence allows you to
Drive Change
Build Cohesive, High Performing
Teams and successfully
implement Strategic Plans.”

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‘Influence’ is about exchanging something the
other values in return for what you want.

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Questions is..
Can influence
be used in a
structured and
cohesive way?

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THE ANSWER LIES IN
COHEN AND BRADFORD
INFLUENCE MODEL

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YOU CAN FULLY USE THE
POWER OF INFLUENCE TO
GAIN CREDIBILITY AND
MAKE A LARGER IMPACT
IN YOUR PERSONAL AND
PROFESSIONAL SPHERES,
WITH OR WITHOUT
AUTHORITY.

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Thank you!
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