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Varejo Omni-channel - Gustavo Carrer

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Publié dans : Commerce de détail
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Varejo Omni-channel - Gustavo Carrer

  1. 1. Varejo Omnichannel: brick meets click GUSTAVO CARRER gustavoa@sebraesp.com.br @gustavocarrer /gustavocarrer
  2. 2. Brick meets Click Histórico  Meados do Século IX:  Catálogo: 1845 – Tiffany´s  Telemarketing: 1876 – Alemanha (pasteleiro de Berlim)  Vending Machines: 1883 – Inglaterra (estações de trem)  Venda Direta: 1886 – Avon  Final do Século XX: Internet comercial  Início do Século XXI: Mundo móvel + Mídias sociais  Múltiplos Canais  Omnichannel
  3. 3. Dollar Shave Club
  4. 4. Me Undies
  5. 5. e-bay Inspiration Shop
  6. 6. Net-a-Porter
  7. 7. Kate Spade Saturday
  8. 8. Indochino
  9. 9. Indochino
  10. 10. Bonobos
  11. 11. Bonobos
  12. 12. Pro Idee
  13. 13. Gilt Group
  14. 14. Gilt Group
  15. 15. Warby Parker
  16. 16. Warby Parker
  17. 17. Brick meets Click Conclusões  Branding = loja física garante experiência sensorial completa  Cross channel = acréscimo no faturamento  Abordagem seamless é o grande desafio
  18. 18. Brick meets Click Conclusões  Branding = loja física garante experiência sensorial completa  Cross channel = acréscimo no faturamento  Abordagem seamless é o grande desafio

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