Study any time, any where, on any device

1. 1

2. Executive Summary
● Big opportunity:
○ e-learning market in the country is estimated to be worth more than $3 billion and expected to grow @ 70%,
where as education market place has potential of 3 times of it
● Key Drivers:
○ Only logistics sector needs 25 Mn additional workforce by 2022, potential need of 4X due to eCommerce &
new technologies in demand
○ 370 million internet users
● Pull Factors:
○ The 20 world-class universities announced in the 2016 Union budget are likely to be created through
deemed university route, financial aid Rs.500-crore fund for each of the chosen institutes
○ HRD ministry organizing job fair to rope in global tutors to make IITs global institutes
● Profitability:
○ 25 – 30 % YoY, break even in the mid of 3rd year, following asset light and SAAS model
● Online education valuation trends:
○ In 2011, Skill share raised $3.1 million in venture financing
○ LinkedIn, the business-oriented social networking service, announced its plan to purchase lynda.com, an
online-learning company, for $1.5 billion.

3. Why Education Market Place ?
● Opportunity of ~$25 Mn revenue & ~$7.5 mn profit by 3rd year
● Opportunity for disruption:
○ Huge demand & short supply
○ Ultra convenience and economical for professionals & students
○ Learning international courses directly from global experts anywhere, anytime &
on any device
○ Less capex due to asset light model, relying on SAAS
○ Technology agnostic & low operating cost
○ Unique professional courses blended with world class systems & tools
Marketplace Definition
It is an online education technology platform that offers professional courses (skill development) by connecting the globally accredited
institutes and consumers who can consume courses anytime, anywhere and on any device. Consumers could be corporates or
individuals. It involves benchmarking, aptitude assessment and post course assessment as well. This also includes class room training
for practical session on systems or equipment's in the labs

4. Logistics skill set in India – an overview
Industry landscape is changing fast, so is the need for supply chain management. However,
skillset transformation has not happened at the same pace which has resulted in a huge gap
between demand and supply.
Logistics sector needs 25 Mn additional workforce by 2022.
(Source : Transportation & Logistics 2030 (Volume 5 : Winning the talent race)
• India, over the next five years, will have significant growth of un-trained and under-
educated people
• India will fall short of real talent
• We will have a surplus that is not needed and a significant deficit that we cannot fulfill
• Additionally, the mismatch between jobs available and skill shortage will continue to grow
There is no professional skillset training & development institute in Logistics or SCM.
There is a gap between industry need and availability of trained/educated personnel.
* Source- Boston Study Group

5. Key Drivers
Rising investment, rapidly evolving regulatory policies, mega infrastructure projects and
several other developments in recent times have driven the Indian logistics market.
•52% of the logistics activities
currently outsourced and growing
rapidly
•Thrust on marquee projects —
dedicated freight corridors, DMIC,
JNPT container terminal, inland
waterways
•Resurgence in manufacturing
activities and emergence of
organised retail
•GST to be implemented in the next
year
•Rapid growth in organised retail,
e-commerce, QSR,
containerisation, etc.
•Evolution from pure-play
traditional service provider’s
domain to a range of hi-end 3PL
and 4PL players
•100% FDI through automatic route
•Rising domestic consumption and
increased demand from farmers;
rising EXIM trade
•FMCG expected to grow at over
12% CAGR during 2010–2020
•Increasing income levels among
consumers makes product
affordable and hence, provides
scope for innovative packaging to
attract consumers to purchase the
product
•Food and beverage, which
contributes 85% of total packaging
user segments, is the biggest
driving force
Transportation & Logistics
Sector
Warehousing Sector Packaging Sector

6. Government Initiatives
• The 20 world-class universities announced in the 2016 Union budget are likely to be created
through deemed university route, with a special category status that will free them from
UGC inspection regime and bring greater financial and academic autonomy backed by a
near Rs.500-crore fund for each of the chosen institutes
• 30 Central Universities, including one in each of the 16 States so far uncovered
• Strengthening of 6000 colleges and 150 Universities not receiving GoI grant
• Establishment of 373 New Degree Colleges
• Expansion and upgrading of 200 State Technical Institutions
• Upgrading of Technical Institutions/Departments of 7 Universities
• 8 New IITs, 7 new IIMs, 5 IISERs, 2 SPAs
• 20 New IITs - as far as possible in the PPP mode.(why not Flipkart University?)
• 10 New NITs
• 50 centers for training and research in frontier areas

7. What do customers want?
Cost to customer of doing international courses will get reduced by 4/5 times via volume discounts
from International Institutes & savings on travel & logistics cost
3. Ultra Convenience
Customer will save time by consuming courses online anywhere, anytime & on any device without
sacrificing any commitments
1. International Courses & Certification
2. Best Price
To meet industry demand across the world & personal growth, customer wants to upgrade skills
from top end international accredited institutions

8. Key capabilities to win Education Market Place Already identified
1. Collaboration with International Institutes having niche courses in demand
2. Robust technology platform connecting & enabling both Learning Business Partner & Customer
3. Identification of target market & customers for each course
4. Unique service portfolio
• Competitive pricing
• Ready to consume courses & customized solutions based on customer needs
• Certifications accepted & recognized industry wide
• Blending courses with world class systems & tools
5) Access of certified professional to Corporates & Consultants for better job opportunities

9. Organisations Individuals Professionals
USER
Service Portfolio
Global Accredited
Institutes
Registration
Attend courses anytime,
anywhere & any device
Aptitude Assessment
PAYMENT
Institutes Experts
• Courses across Supply Chain
Value stream, global
accredited qualifications ,
expert coaching &
mentoring
Classroom
Training
Online/Offline
Learning
E-Learning
Distance Learning
• Content Management
• Customer
Management
• Vendor Management
Key Operations
Resource Centre
Social Media
Communities
Service Delivery
• Deliver courses anytime,
anywhere, any device
Post Course Completion Assessment
Market Place Model

10. Competition in news recently …
Coursera is an education platform that partners with top universities and organisations worldwide, to offer courses online for anyone
to take. The other players in the online marketplace are Edx, iAct Global. Amazon has announced to forge partnership with state-
owned National Institute of Electronics & Information Technology (NIELIT) to train 25,000 people over two years.
Strength Weakness
ThreatOpportunity
• Clear understanding of Business &
Technology capabilities to offer
courses online
• Unique service portfolio offering
courses by blending with systems
training & access to live
operations
• Flipkart’s brand, infrastructure &
job opportunities for top talent
• Business model can be copied but
would not impact significantly owing
to exclusive contracts with global
institutes
• Companies started offering courses
online but those are generic & not in
supply chain
• Lack expertise in developing the
content but partnered with global
institutes
• Flipkart’s user base of 75 mn
• GOI’s vision to enrich skill set
• Greater traction towards online
education owing to time &
geographic constraints, need for
professional certified courses for
career progression
• Huge demand for logistics &
ecommerce skill set further
propelled by GST & FDI
• Regulatory changes in the future but
the risk could be mitigated following
agile & asset light model under pinned
by campus solutions
• Global business learning partners start
offering courses directly but this will
be mitigated through non-compete
agreements with partners
SWOT Analysis

11. Pilot Phase
Logbiz has envisioned to set up marketplace education using modern workplace learning principles. The supply Chain
Academy is the first academy which is working to commercialise its service portfolio. The courses will be blended with
world-class systems for hands-on training across the value stream in association with premiere global intuitions.
SCA Evolution building
capability for
commercialisation
Apr
il
Ma
y
June
Jul
y
Augu
st
• 5 business learning
partners identified
• 5 communities
launched
• 50 CILT & CIPS e-
memberships
granted
• Service portfolio
established
• Costing & Pricing in
progress
• 45 sessions organized
covering 1705 professionals
• Systems & tools identified
for administration, delivery,
accounting, testing in
progress
• Systems & Tools identified
and testing in progress
• 14 business learning partners
identified
• 19 courses launched
covering 480
professionals
• Business requirements
identified & established
HLD & LLD
• Launch WiLAT ( Women in
Logistics & Transport)
• Processes & work
instructions in progress
• Target customer base
identified & contacted for
their needs
• Operating Model in place

12. What are the options for us to play?
● This is capital intensive and has long gestation period
Develop Content
In- House
eLearning
Market Place
Option What does it mean?
● Free content available over internet
● Competition is already doing this
● Unique model as good as class room experience
● Asset light model
● Turn key model & start offering courses on day 1

13. Key asks
● Approval for commercialisation of service portfolio
● Teams to be resourced - product, tech, CX, Business operations
● Capital required: ….

14. INR Mn
Profit and Loss Account 1 2 3 4
Revenue (Minus Incentives) 4.3 51.2 178.3 421.0
COGS 2.4 26.7 74.1 166.3
Gross Margin 1.9 24.5 104.2 254.7
% Gross Margin Of Revenue 44% 48% 58% 61%
Admin Cost 0.3 0.9 0.9 0.9
Marketing/Business Development 0.1 1.5 5.3 12.6
% SG&A Of Revenue 10% 5% 4% 3%
IT Cost 0.6 1.7 1.7 1.7
Facilities Cost 1.4 4.2 4.2 4.2
Personnel Cost 21.8 65.0 92.9 94.9
% Operations Cost Of Revenue 547% 138% 55% 24%
Operating Profit -22.2 -48.8 -0.8 140.4
% Operating Profit -513% -95% 0% 33%
Depreciation & Interest 1.3 3.5 4.5 3.3
Tax 0.0 0.0 0.0 22.7
Net Profit -23.5 -52.3 -5.3 114.4
% -541% -102% -3% 27%
Financials
During 1st year of Operations its assumed 6 months ramp up period & operations start from 2nd
half so above projections are of 3 & half years.