4. Pros and Cons
No advance
Responsibility
Loneliness
Control
Time to market
Increased royalty
Pros Cons
5. 1. Write for the Right Reasons
Enrich people’s lives
Further a cause
Meet an intellectual
challenge
Make money
Increase consulting
Increase speeches
Wrong Reasons Right Reasons
6. 2. Use the Right Tools
Microsoft Word Adobe InDesign
Evernote
Dropbox
YouSendIt
14. 10. Don’t Give Up
“We are not interested in
science fiction which deals
with negative utopias.
They do not sell.”
“His frenetic and scrambled
prose perfectly express the
feverish travels of the Beat
Generation. But is that
enough? I don’t think so.”
“It is impossible to sell
animal stories in the USA.”
Match the rejection to the book