Outline of How to Publish a Book

Guy Kawasaki
Guy KawasakiChief evangelist, Canva à Wikimedia Foundation
How to Publish a Book
Genesis
Write for the Right Reasons

  Wrong Reasons          Right Reasons

• Make money            • Enrich people’s lives
• Increase consulting   • Further a cause
• Increase speeches     • Meet an intellectual challenge
Use Microsoft Word



Styles                   Standard
                         • Editors
                         • Testers
                         • Designers
                         • Resellers
Write Every Day

Hug your children.

Floss your teeth.

Write.
Build Your Marketing Platform


                     Google+ Logo

                     LinkedIn logo
NPR Logo   Curator
                                      Sector expert
                     Facebook logo

                     Pinterest logo

                     Twitter logo
Start with a Kindle Ebook


Pie chart of Kindle, iBookstore, Nook, and Kobo   Screenshot of Kindle uploading screen
Tap the Crowd




• Outline
• Manuscript
• PDF
Hire a Copyeditor

10 friends

60 testers          1,400 mistakes

2 authors
Hire a Cover Designer
Test Your Ebook



Kindle

• Tablets
• Reading apps (Macintosh, Windows, iOS, and Android)
• Cloud

iBookstore

Nook

Kobo
Never Give Up
Match the rejection to the book
“We are not interested in science fiction which
deals with negative utopias. They do not sell.”



“His frenetic and scrambled prose perfectly
express the feverish travels of the Beat
Generation. But is that enough? I don’t think
so.”



“It is impossible to sell animal stories in the USA.”
Artisanal Publishing Hall of Fame
APEthebook.com
1 sur 14

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Outline of How to Publish a Book

  • 1. How to Publish a Book
  • 3. Write for the Right Reasons Wrong Reasons Right Reasons • Make money • Enrich people’s lives • Increase consulting • Further a cause • Increase speeches • Meet an intellectual challenge
  • 4. Use Microsoft Word Styles Standard • Editors • Testers • Designers • Resellers
  • 5. Write Every Day Hug your children. Floss your teeth. Write.
  • 6. Build Your Marketing Platform Google+ Logo LinkedIn logo NPR Logo Curator Sector expert Facebook logo Pinterest logo Twitter logo
  • 7. Start with a Kindle Ebook Pie chart of Kindle, iBookstore, Nook, and Kobo Screenshot of Kindle uploading screen
  • 8. Tap the Crowd • Outline • Manuscript • PDF
  • 9. Hire a Copyeditor 10 friends 60 testers 1,400 mistakes 2 authors
  • 10. Hire a Cover Designer
  • 11. Test Your Ebook Kindle • Tablets • Reading apps (Macintosh, Windows, iOS, and Android) • Cloud iBookstore Nook Kobo
  • 12. Never Give Up Match the rejection to the book “We are not interested in science fiction which deals with negative utopias. They do not sell.” “His frenetic and scrambled prose perfectly express the feverish travels of the Beat Generation. But is that enough? I don’t think so.” “It is impossible to sell animal stories in the USA.”