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Semper Social
 How to Enchant People With Social Media




                       Guy Kawasaki
                               guy@alltop.com
Pillars
1   Always be likable
2   Always be trustworthy
2   Always be trustworthy
2   Always be trustworthy
3   Always be DICEE
3   Always be DICEE


Deep
3   Always be DICEE


Deep
   Intelligent
3   Always be DICEE


Deep
   Intelligent
             Complete
3   Always be DICEE


Deep
   Intelligent
             Complete
                 Empowering
3   Always be DICEE


Deep
   Intelligent
             Complete
                 Empowering
                         Elegant
Email
4   Always be answering
4
Fast
    Always be answering
4
Fast
    Always be answering

           Flat
4
Fast
    Always be answering

           Flat    Frequent
Twitter
5   Always be linking
StumbleUpon
6   Always be monitoring
Hibari
Facebook
7   Always be photographing
7a   Always be cropping
8   Always be commenting
Everywhere
9   Always be thanking
10   Always be disclosing
11
 Always be repeating
12
 Always be restraining
+   Always be grinding




      Mike Rowe, Dirty Jobs
Buy
                    Enchantment,
                    Get
                    PresentationZen
                    Free


guykawasaki.com/enchantment/enchantzen/
“Resisting you is futile!”

guykawasaki.com/enchantment/cover/
PDF from Gina@garage.com
PDF from Gina@garage.com

Slides by AnaFxFz.com
PDF from Gina@garage.com

Slides by AnaFxFz.com

Text “mac” to 44133
Want
to
learn
more
from
Guy
Kawasaki

and
other
markeAng
experts?




                                        Boston
Image
Courtesy
of
Werner
Kunz
on
Flickr




 September
14
–
16,
2011
 Sheraton
Hotel
|
Boston,
MA
 Early
Bird
RegistraAon!
 hCp://bit.ly/hugs2011

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