Setting up and account with Baidu with China Search International

For more information and help please contact, Guy Baxter, Sales Director at
China Search International on +61 2 9241 1801 guy.b@chinasearchint.com

UPDATED JANUARY 2013
A STEP BY STEP CHECK LIST FOR OPENING A BAIDU ACCOUNT WITH CHINA SEARCH INTERNATIONAL


1. Sign-up Assets Needed to Open an Account
Letter of Letter of No Chop Screenshot Company
Commitment Commitment for Authorisation Business
Digital, Movie, with Registration
by Overseas Certificate Signature
and Video Document
Internet Promotion
Customer Categories
(Bilingual (Bilingual Issued by Supplied by
Version) Version) China Search Issued by client to China
International China Search Search
pre-filled, International International,
Issued by Issued by China signed & translated into
Search
pre- simplified
China Search International dated by client filled, signed Chinese by China
International pre-filled, signed & dated by Search
pre-filled, & dated by client International,
signed & client then returned
dated by client for signature &
date

2. Campaign Assets Required

Set of keywords in simplified Set of ad copy to pair-with
Chinese keywords

China Search International China Search International
can construct this and/or can construct this and/or
translate any English translate any English
keywords keywords

3. IO/Invoice Issue and Approval

Client approved
budget-line with
signed IO issued by
China Search
International

China Search
International will
issue an IO & invoice
where money is
exchanged. Money is
deposited into the
pre-paid Baidu
account


1 week
1-2 weeks

1-2 weeks
Reasonable Turnaround Time

1 week


1. Completion the ‘opening account’ paperwork
 Two Letters of Commitment sent to client as a pre-able to working together. As no aspect can be changed in these forms, if the
client has any issues with these forms, this means that we are unlikely to work with each other due to Baidu's rigid and inflexible
terms Please click here to download the initial set up form for Baidu with China Search International
 Approval from your client’s legal team, this means that we can work together

If these papers are acceptable then please complete in the following fashion;
 China Search International will PRE-FILL in your details
 Print both agreements IN COLOUR
 Have the document signed twice by your client (once for English, once for Chinese)
 Stamp the document with a company stamp. If you don't have a company stamp please also sign the No Chop Authorisation
Certificate. This will authorise an individual to sign on behalf of the the company
 Scan the document IN COLOUR and return to China Search International via email to guy.b@chinasearchint.com
Also…
 Take a screenshot of the URL page you are looking to promote, ask one of the directors to sign and date this. This screenshot must
include the URL featured in the browser


1. Completion the ‘opening account’ paperwork
 Client to provide China Search International with the business
registration documents of the company that wants to advertise on
Baidu
 China Search International will translate these documents into
simplified Chinese, and return them to you for your client's
signature
 Return to China Search International, scanned in COLOUR, via email
to guy.b@chinasearchint.com

This stage gives China Search International all the information to open
an account with Baidu. Please note, this stage does not attach any
financial commitment to the client. This stage opens the account with
Baidu and can take up to two weeks. Let’s move onto the next stage…


2. Keyword, Ad and Deliverable Assembly

 China Search International can provide a keyword proposal in simplified Chinese that pertains to
your client's business. This proposal gives a general overview of the clicks, cost, and other metrics
associated with a set of keywords. The proposal is calculated by setting all keywords on broad
match, setting all keywords at position number 1. Keywords can be provided by the client via an
existing Google AdWords account, and China Search International will translate these OR China
Search International will custom design a cluster of 100 terms as a sample
 Ad copy can be translated from a Google AdWords account, or built from scratch by China Search
International. This happens after the keyword cluster has been agreed upon
 Client to send final approval of keywords, ads and max bids to China Search International
These stages can vary greatly depending on the number of keywords and ad copy versions involved
 Approval of ad copy, key words, and launch max bids and the final website, Baidu will open the
account. China Search International will provide you with a log in and password so that you are able
to manage your account directly
 Once your account is open, we can help you apply for an API for your bid management system if
required

Once China Search International has all of these assets, we need to start the payment phase


3. Approval, Payments and Go-Live
 China Search International will issue an Insertion Order and invoice to the client.
Baidu's advertising system is prepaid and is in Chinese renminbi (¥). Clients need
to add funds to their account before their campaign can launch. The campaign will
then run until these funds have been spent. Thus China Search International will
issue an insertion order for your client to sign and an invoice at the same time.
China Search International will deduct a 2.5% exchange fee to cover our banking
fees converting your local currency to renminbi (¥)
 Sign and return the insertion order and forward the China Search International
invoice onto your accounts payable department. Once the funds have been
received they will be added to the Baidu account
 Ads, and keywords will be uploaded in anticipation of funds being paid by China
Search International. These campaigns can be uploaded in the 'paused'
position allowing clients to "launch" their campaign when they are ready
 Client logs into the Baidu control console, and un-pauses campaigns
 Your Baidu program is now live =)


process
Download a One-Page Version

Please click free to download a one-page
version of these steps to track the signup

Setting up and account with Baidu with China Search International

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Setting up and account with Baidu with China Search International