ABSOLUT Flavor youtube video campaign

1. ABSOLUT
L I T H U A N I A | Y O U T U B E
34
• 289.370 video views
• 2.299.603 minutes or 38.326 hours watched
• 7:56 minutes average view duration
• 50.000 mix downloads
• 67,88% unique view rate
• 184 additions to playlists

2. Global YouTube
Pernod Ricard challenged iProspect to promote
two vodka flavours and engaging users with
branded content and reaching 10.000 hours of
brand engagement.
Using Facebook interest graph identified most
popular artists of Absolut Facebook audience and
created 2 hours mix with engaging party video.
All content production was done by iProspect –
ideation, video shooting and content seeding.
Challenge Results
35
Strategy
2,8XMORE TIME SPENT WITH
THE BRAND
50K
MIX
DOWLOADS
67,88%
VIEW-THROUGH
RATE
38K
HOURS OF VIDEO
WATCHED
Link to video