Aimee Arrington will present on using Twitter for business and how the Houston Apartment Association uses it. The presentation will cover what Twitter is, whether it is worth the time investment, and how to use it effectively. It will provide examples of industry tweets and how HAA uses Twitter to promote events, communicate with members and professionals, educate the public, and build relationships with reporters and officials. Hands-on help will be offered to create accounts and get started on Twitter.