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IBM Cloud Service Provider Platform

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IBM Cloud Service Provider Platform

  1. 1. IBM Cloud Service Provider Platform Hal Van Hercke Global Solution Executive, Cloud and Mobile Solutions IBM Communications Industry Enabling Cloud Service Providers
  2. 2. Public Cloud Services Market to Grow from $30B to $88.5B at 25% CGR CSPs are best-positioned to address the fast-growing demand for cloud services. 29.7 39.2 50.4 62.4 88.5 75.2 33.4% 2010-15 CGR 26.3% 27.5% 24.5% 17.4% Source: IBM Market Insights Cloud Phase 2 opportunity assessment, Sept 11, 2010.
  3. 3. Communications Service Providers are evolving into Cloud Service Providers (the new “CSPs”) and have the assets to do it successfully. CSPs are well-positioned to drive significant new revenue streams as Cloud Service Providers while strengthening their key enterprise customer relationships Large enterprise customer base, especially SMBs who want to single source apps/ services from local suppliers Well positioned to integrate IT, SaaS and other cloud services into overall converged IT / Telecom / Unified Communications service portfolio Comprehensive network capabilities (broadband, mobile…) Track record of large scale service delivery and B/OSS for tens of millions of customers CSPs as Cloud Service Providers 1 2 3 4 5 Owning the complete end-to-end delivery chain is a big advantage
  4. 4. Cloud Considerations for Communications Service Providers Business Strategy Can you help me align my cloud strategy and reduce my business risk? Cloud Service Acceleration Can you help me bring new cloud services to market quickly and cost-effectively? Carrier Grade Performance Does your cloud service management solution provide the performance, reliability, and scalability I need? Low Total Cost of Ownership Do I gain any competitive advantages just from using your technology? Seize the Opportunity Sales and Marketing Effectiveness How can you help me drive sales and provide a high quality customer experience?
  5. 5. The most advanced, carrier-grade, highly secure and scalable integrated service management platform designed to empower CSPs to CREATE, MANAGE, & MONETIZE cloud services fast . CREATE MANAGE Leverage Integrated Service Management MONETIZE Energize Cloud Sales & Optimize the Customer Experience Exploit Advanced Automation Rely on Carrier Grade Performance and Unmatched Scalability Deliver Highly Secure, Quality Assured Services Ignite Innovation and Differentiate the Service Portfolio IBM CLOUD SERVICE PROVIDER PLATFORM Rapidly Launch Partner Enabled Apps/Services Infuse Creativity Into the Service Portfolio Market White Labeled IBM Cloud Services Maximize Effectiveness of Sales Channels Leverage Intelligence for Differentiation Optimize Self-Service Web Portals
  6. 6. Create Services that Ignite Innovation and Differentiate Your Brand <ul><li>Rapidly Launch Partner Provided Applications & Services </li></ul><ul><li>Tap into IBM’s vast ISV and SaaS/application partner ecosystem </li></ul><ul><li>Optimize a CSPs’ cloud services success with our special cloud service provider partner benefits </li></ul><ul><li>Leverage our Cloud Service Accelerator to rapidly enable new partner provided applications and solutions by using pre-configured templates and policies </li></ul><ul><li>Use vertical-specific apps/services to expand into adjacent markets . </li></ul>CREATE Ignite Innovation and Differentiate the Service Portfolio IBM is Powering Applications So CSPs Can Get New Revenue Fast In a Variety of Segments, Industries and Geographies – a Sampling:
  7. 7. IBM has invested in the most comprehensive and aggressive strategy to actively help CSPs create differentiated Cloud Services. CSP Cloud Onboard cloud services leveraging a standardized business model. Create rapid customizations leveraging IBM Mashup Center and IBM Cast Iron Templated Integration Processes. Manage even the most complex customizations with IBM’s Rational suite of visual modeling tools. <ul><li>IBM Partnerworld </li></ul><ul><li>8 million developers </li></ul><ul><li>195 countries </li></ul><ul><li>40,000 partners </li></ul><ul><li>200+ SaaS applications </li></ul><ul><li>50 Jamcracker apps </li></ul><ul><li>60 cast iron partners </li></ul><ul><li>IBM Active Assistance </li></ul><ul><li>Bus dev resources </li></ul><ul><li>Strategy Workshops </li></ul><ul><li>GBS strategy </li></ul><ul><li>IDR recruiting </li></ul><ul><li>IDR enablement </li></ul><ul><li>28 innovation centers </li></ul><ul><li>IBM Cloud Services </li></ul><ul><li>12 existing from GTS </li></ul><ul><li>More in development </li></ul><ul><li>LotusLive </li></ul><ul><li>IBM PaaS </li></ul>Cloud Service Accelerator Cloud Service Broker End to End Service Administration Rapid Service Customization Mashups - Connectors - Templates Unified Service Modeling Modeling – Development - Test Ecosystem
  8. 8. CSPs Must Harness Creativity of Application Developer Community <ul><li>Infuse Innovation Into the Business Services Portfolio </li></ul><ul><li>CSPs can tap into IBM’s extensive and unrivaled partner community, including over 8 million developers in 195 countries, to write innovative business apps </li></ul><ul><li>Drive new revenue, differentiate Brand, enhance retention with a continually refreshed cloud service portfolio of inventive, network-powered business apps </li></ul>CREATE Ignite Innovation and Differentiate the Service Portfolio “ After surveying 2,000 information-technology professionals in 87 countries, IBM found that more than half believe that within the next five years, more developers will be working on mobile applications and cloud-based architecture than traditional computing platforms for enterprise.” OCTOBER 7, 2010 IBM Survey Says Mobile Apps Will Dominate Enterprise
  9. 9. SK Telecom Deployed Dev & Test Cloud Expediting App Delivery Business Background Solution Overview Cloud Business Benefits <ul><li>SK Telecom has #1 market share in the domestic wireless market and #2 share in domestic fixed line </li></ul><ul><li>Reduction of new service development time </li></ul><ul><li>Faster time to market for new services </li></ul><ul><li>Efficient management of resources, delivering reduction in CapEx and OpEx </li></ul><ul><li>Development Platform-as-a-Service offering allows Business Partners to quickly test, develop, and publish new end-user focused WAP services available on SK Telecom’s network. </li></ul><ul><li>IBM worked with SK Telecom to develop the entire cloud environment – from concept planning to hardware and software selection and implementation. </li></ul><ul><ul><li>80 IBM systems (System x, blade servers) </li></ul></ul><ul><ul><li>Xen virtualization technology and IBM middleware </li></ul></ul><ul><ul><li>IBM service management technology </li></ul></ul><ul><ul><li>IBM's Tivoli Service Automation Manager and Tivoli Provisioning Manager </li></ul></ul>
  10. 10. CSPs Can Accelerate Time to Market by Re-Branding IBM Cloud Services IBM offers 14 partner-enabled cloud service offerings with 4 additional offerings under development. Information Protection Services Managed Security Services Managed Services Additional IBM Cloud Services for Partners Targeted for 4Q10 <ul><li>Managed Backup Cloud (Category) </li></ul><ul><li>Remote Data Protection </li></ul><ul><li>FastProtect Online </li></ul><ul><li>eMail Management Express </li></ul><ul><li>IBM X-Force Threat Analysis </li></ul><ul><li>Hosted e-mail and Web security </li></ul><ul><li>IBM Vulnerability Management Service </li></ul><ul><li>IBM Security Event and Log Management Services </li></ul><ul><li>Tivoli Live </li></ul><ul><li>Smart Business Storage Cloud </li></ul><ul><li>Smart Business Desktop on the IBM Cloud </li></ul><ul><li>Smart Business Storage Services on the IBM Cloud </li></ul><ul><li>Smart Business Expense Reporting </li></ul><ul><li>Smart Business End User Services </li></ul><ul><li>Smart Business Development and Test – (Tier 1 only – Aug) . </li></ul><ul><li>Server Implementation/Migration Services for Cloud Computing </li></ul><ul><li>Storage & Data Implementation/Migration Services for Cloud Computing </li></ul>Compute and Infrastructure Services <ul><li>Also Available: </li></ul><ul><li>IBM LotusLive Online Collaboration & Social Networking </li></ul><ul><li>IBM PaaS Solutions (ex: DB2 and WebSphere) </li></ul>Other Services
  11. 11. The most advanced, carrier-grade, highly secure, scalable integrated service management platform designed to empower CSPs to CREATE, MANAGE, & MONETIZE cloud services fast . CREATE MANAGE Leverage Integrated Service Management MONETIZE Energize Cloud Sales & Optimize the Customer Experience Exploit Advanced Automation Rely on Carrier Grade Performance and Unmatched Scalability Deliver Highly Secure, Quality Assured Services Ignite Innovation and Differentiate the Service Portfolio IBM CLOUD SERVICE PROVIDER PLATFORM Rapidly Launch Partner Enabled Apps/Services Infuse Creativity Into the Service Portfolio Market White Labeled IBM Cloud Services Maximize Effectiveness of Sales Channels Leverage Intelligence for Differentiation Optimize Self-Service Web Portals
  12. 12. A comprehensive offering to create, deliver and manage cloud services Integrated Service Management for Cloud More than just cloud provisioning – manages the cloud infrastructure AND what’s inside the cloud! <ul><li>Heterogeneous virtualized infrastructure provides platform choices </li></ul><ul><li>Unmatched scalability to launch, monitor and maintain tens of thousands of VM’s concurrently </li></ul><ul><li>Workload mobility and recoverability for superior management </li></ul><ul><li>Secure multi-tenancy </li></ul>
  13. 13. Delivers carrier-grade scale you can trust Tens of Thousands 1,000’s Ready to use services and applications from partners and IBM Carrier-grade Built to help support the highest levels of availability The most scalable, extensible and carrier-grade integrated cloud service management offering Virtual machines provisioned per hour 1 million+ Virtual machines running concurrently <1 minute Predictive analytics to help create new services in less than one minute Unmatched carrier-grade scalability and performance to deliver new services to market faster than anyone else
  14. 14. The most advanced, carrier-grade, highly secure, scalable integrated service management platform designed to empower CSPs to CREATE, MANAGE, & MONETIZE cloud services fast . CREATE MANAGE Leverage Integrated Service Management MONETIZE Energize Cloud Sales & Optimize the Customer Experience Exploit Advanced Automation Rely on Carrier Grade Performance and Unmatched Scalability Deliver Highly Secure, Quality Assured Services Ignite Innovation and Differentiate the Service Portfolio IBM CLOUD SERVICE PROVIDER PLATFORM Rapidly Launch Partner Enabled Apps/Services Infuse Creativity Into the Service Portfolio Market White Labeled IBM Cloud Services Maximize Effectiveness of Sales Channels Leverage Intelligence for Differentiation Optimize Self-Service Web Portals
  15. 15. Solutions to Help Energize Cloud Sales & Monetize Cloud Investments IBM Enables Sales Force Transformation and Channel Optimization MONETIZE Energize Cloud Sales & Optimize the Customer Experience <ul><li>CSPs can leverage IBM’s experience in application, business, and complex solution sales. IBM offers: </li></ul><ul><ul><li>On-site, online, and cloud-delivered learning solutions that can be specifically tailored for the CSP’s needs and cloud service portfolio. </li></ul></ul><ul><li>Sales force transformation and channel optimization services accelerate speed to employee (or channel partner) competency through immediate access to transformative training solutions </li></ul>
  16. 16. CSPs can leverage IBM’s unmatched business intelligence and analytics portfolio to enhance effectiveness of campaigns, promotions, up/cross-sell and prevent churn. MONETIZE Energize Cloud Sales & Optimize the Customer Experience <ul><li>IBM has invested over $14 Bil in business intelligence & analytics acquisitions since 2008, more than any other company in the world. </li></ul>
  17. 17. Optimize Customer Self-Service Web Portals to Help Energize Cloud Sales, Increase ARPU and Improve Retention MONETIZE Energize Cloud Sales & Optimize the Customer Experience <ul><li>Make it fast and easy for customers to find and buy apps and services </li></ul><ul><li>Leverage IBM’s extensive analytics portfolio to automatically up/cross-sell other relevant services and create compelling bundles on the spot </li></ul><ul><li>Ensure integration with B/OSS to achieve “no-touch” automated operations </li></ul>
  18. 18. The IBM Cloud Service Provider Platform is a complete solution to enable a CSP’s successful evolution to cloud service provider so they can capitalize on the large cloud services market opportunity. <ul><li>Harness the creativity of a diverse ecosystem </li></ul><ul><li>Rapidly enable partner-provided solutions </li></ul><ul><li>Provide application developers with a development and test cloud </li></ul><ul><li>Accelerate time to market with white labeled IBM cloud services </li></ul>CREATE <ul><li>The IBM Integrated Service Management solution for Cloud Services is: </li></ul><ul><li>carrier grade, supremely scalable, highly secure, open and automated. </li></ul><ul><li>SOA-based, and supports heterogeneous IT & network elements. </li></ul><ul><li>a robust cloud solution to create, deliver, manage, and assure services. </li></ul>MANAGE <ul><li>Maximize the effectiveness of inside/outside sales and channel partners </li></ul><ul><li>Optimize up/cross-sell, promotions, campaigns with IBM’s BI/analytics </li></ul><ul><li>Deploy a functionally rich and easy-to-use customer self-service portal </li></ul>MONETIZE
  19. 19. IBM Solutions are backed by an extensive global network of communications industry resources and expertise <ul><li>Global Telecom Center of Excellence (GTCoE) </li></ul><ul><ul><li>Houses worldwide, distributed set of Telecom experts to support projects across the globe </li></ul></ul><ul><li>8 Telecom Solution Labs (TSLs) </li></ul><ul><ul><li>TSL North America (with Rapid Development Environment for WebSphere Fabric and Telco Pack); TSL Europe (with customer trial platform); TSL China, Beijing, China ; TSL Satellite LATAM in Sao Paulo, Brazil ; TSL Satellite India in Bangalore, India; TSL Satellite ASEAN in Kuala Lumpur, Malaysia ; TSL Satellite AFRICA, Johannesburg, South Africa </li></ul></ul><ul><li>7 Software Solution Labs for Telecom </li></ul><ul><ul><li>Sao Paulo, Brazil; Beijing, China; Johannesburg, South Africa; Seoul, Korea; Boeblingen, Germany (for IOD); La Gaude, France SOA Center of Competence </li></ul></ul><ul><li>4 Industry Solution Labs with Telecom Expertise </li></ul><ul><ul><li>Zurich, Switzerland; Hawthorne, USA; Beijing, China; Delhi, India </li></ul></ul><ul><li>2 Media Solution Labs (TSLs) </li></ul><ul><ul><li>Dallas, TX; MSL Dallas; La Gaude, France </li></ul></ul><ul><li>3 Network Transformation Centers </li></ul><ul><ul><li>Beaverton, Oregon (USA) ; Montpellier, France ; India </li></ul></ul><ul><li>5 Cross-Industry Showcases with Telecom Expertise </li></ul><ul><ul><li>Solution Experience Lab, Austin, TX (USA); Industry Solution Center La Gaude, France ; Innovation Land, La Gaude, France ; SOA CoE, La Gaude, France; China Business Innovation Center, Beijing, China </li></ul></ul><ul><li>Additional Centers of Excellence </li></ul><ul><ul><li>Oracle (India) and Comverse (TSL Europe) to provide partner/IBM integrations, proofs of concept support by telecom and partner-knowledgeable experts </li></ul></ul>
  20. 20. IBM is investing in cloud computing to meet internal and client needs Hanoi Silicon Valley Dublin São Paulo Johannesburg Bangalore Tokyo Seoul Singapore Beijing Ehningen Raleigh Wroclaw Analytics Collaboration Development and Test Desktop Storage Business Services Fit for purpose middleware platform Common Compute Platform (Compute/ Network/ Storage) Blue Insight 140,000 users growing to 200,000 LotusLive 85% of all web conferencing Dev/Test Time to build a dev/ test environment from 1 week to 1 hour Workplace Cloud Estimated savings up to 30% Network Storage Cloud Up to 40% savings in storage costs Production Cloud 1,000 potential applications identified IBM Cloud Labs (10) Other IBM Cloud Centers IBM CIO Cloud Implementations:
  21. 21. What Makes IBM Different? <ul><li>Most extensive telecom industry transformational skills, experience, and depth of i nvestment in the communications industry </li></ul><ul><ul><li>22,000+ people directly delivering services to service providers </li></ul></ul><ul><ul><li>Invested billions in key acquisitions to add communications expertise </li></ul></ul><ul><ul><li>Experience gained by IBM’s own transformation extended to significant number of CSPs </li></ul></ul><ul><li>World’s largest corporate research organization coupled with our prominent communications industry standards leadership </li></ul><ul><ul><li>$100M investment in mobile web technology announced in 2009 </li></ul></ul><ul><ul><li>Executive and technical leadership positions in TeleManagement Forum (TMF) </li></ul></ul><ul><ul><li>Solutions compliant with eTOM, NGOSS, SID and TAM </li></ul></ul><ul><li>Most comprehensive portfolio of proven, end-to-end solutions that include software, hardware, and services across OSS, BSS, analytics/business intelligence, and SDP domains </li></ul><ul><ul><li>1000+ service provider clients and all top 20 CSPs have selected IBM </li></ul></ul><ul><ul><li>Key partnerships with major software vendors, including Comverse, Amdocs, Telcordia and Oracle, that extend our expertise </li></ul></ul><ul><li>Best and most established architectures , processes, methodologies, & frameworks based on real-world implementation </li></ul><ul><ul><li>2000+ telecom partners and 17 partners have validated their solutions on the SPDE framework </li></ul></ul><ul><ul><li>Established Global Service Methods to ensure rapid reuse of information, research, implementation assets and more to improve each subsequent telecom deployment </li></ul></ul><ul><li>Strength and ability to share risk in business models with clients </li></ul><ul><ul><li>Project financing available through IBM Global Finance to help fund projects during this economic environment </li></ul></ul><ul><ul><li>Example risk sharing models as deployed in current customers such as Bharti, Maxis, IDEA Cellular and KTF </li></ul></ul><ul><ul><li>A+ standing in today’s financial markets provides clients assurance of stability </li></ul></ul>
  22. 22. IBM engages in a wide range of business models based on the business strategy of our individual CSP customers. <ul><li>A wide range of business models to support individual CSP strategies </li></ul><ul><li>Pricing models that optimize both CAPEX and OPEX requirements </li></ul><ul><li>Traditional licensing for CSPs interested in fixed / predictable costs </li></ul><ul><li>Pay-as-you-Grow pricing to try to match expenses with expected cash flow </li></ul><ul><li>True revenue / reward sharing models based on individual market opportunity and the business case justification </li></ul><ul><li>Low cost entry points and quick-start solutions to speed time to market and reduce upfront risk </li></ul>IBM as Component Supplier Pay-as-you-Grow Pricing Risk / Reward Sharing CSP Risk IBM Risk
  23. 23. What Should CSPs Look for In a Trusted Advisor & Cloud Vendor Partner? CSPs need solutions for their end-to-end cloud BUSINESS to ensure success, not just technology.  Vast, diverse array of global ecosystem partners & resources to connect them to CSP  Deep domain expertise in web portal design, optimization and integration with B/OSS  Extensive portfolio of business intelligence/analytics to drive differentiation, revenue  High-value white labeled services ready for re-market/branding and sale by CSPs  End-to-end service offers: strategy, deployment, integration, testing, sales training…  Carrier-grade, highly secure, scalable, automated, integrated cloud mgmt. solution  Ability to rapidly enable new services created from partner-provided apps/solutions
  24. 24. DO CLOUD SMARTER. DO CLOUD FASTER. ENABLE YOUR EVOLUTION.

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