Contenu connexe


Google ad words

  1. BBA II year Google AdWords Submitted to - Submitted by- Vivek lalwani
  2. What is Google Ads? Google Ads is an online advertising program which is developed by Google where advertisers pay to display their advertisement,services or product to the right customers.It helps to grow your business by running campaigns it's a process in which advertisers set bid for their ads to appear in search results.
  3. Google AdWords-Campaign Types There are five types of campaigns .They are:
  4. 📎AdWords ● The Google AdWords enables you to create advertisements which will appear on relevant Google search results pages and our network of partner sites. 📎 AdSense ● The Google AdSense differs in that it delivers google AdWords ads to individuals' websites. ● AdWords is a media buying channel. ● AdSense is an advertising sales channel ● AdWords is on Google SERP (search engine result page) ● AdSense enables adaption of the ad with the page content AdWords Vs AdSense
  5. Google AdWords-advantages
  6. Google AdWords- keywords match Types
  7. Types of ad's ● Text Ad- advertiser can use this marketing platform to promote their product and services on google search results. It can be search ads or display ads. ● Responsive search ad- you can add more headlines and description.It will automatically show relevant message to customers. ● Call-only ad- it shows click to call to encourage your customers to call your business.
  8. ● Video ad- when you have a video content and you want to promote in different ways on youtube, video sites and display network. ● Responsive display ad- it adjust the ad format, size, appearance to fit different ad across the web means it can display as a text ad within mobile app or can display as a banner ad on website.