Marketing Management Internship under Prof. Sameer Mathur. INTUIT - develops and sells financial and tax solution software. Revolutionize people’s lives by solving their important business and financial management problems. Quicken- best-selling finance product. QuickBooks – a bookkeeping and payroll software. TurboTax – a tax preparation software program. Site Visit – learn about working environment of products by individual visits. - Lab Study – tests new ideas and products by inviting consumers to labs. - Remote Study – shows new designs to its consumers over internet -On-going Extensive Research Study with the institute to learn for the future. Increasing its presence on social networking sites like twitter, Facebook etc. Blogging to drive business.

1. Develops and Sells Financial and Tax Solution Software.

2. FOUNDERS OF INTUIT
TOM PROULX SCOTT COOK
A Stanford University
Programmer A Former P&G Employee

3. MISSION
Revolutionize people’s lives by solving their business and
financial management problems.

4. Products by Intuit

5. Best-selling personal finance management tool.1.

6. A bookkeeping and payroll software
to manage business finances in just a click.2.

7. A tax preparation software program
to guide users through their tax
returns step-by-step.
3.

8. KEY TO ITS
SUCCESS

9. 1. SIMPLICITY
SIMPLE AND EASY-TO-USE PRODUCTS FOR
COMPLEX FINANCE PROBLEMS.

10. 2. RESEARCH
TO IMPROVE BY KNOWING HOW CONSUMERS
USE AND FEEL ABOUT ITS PRODUCTS.

11. 4 LEVELS OF RESEARCH
SITE VISIT
LAB STUDY
REMOTE STUDY
FUTURE-RESEARCH
STUDY

12. VS

13. INTUIT
- BE CONSISTENT IN ITS PERFORMACE
- BRIGHT FUTURE AHEAD

14. SHUTDOWN OF ITS
COMPETITOR’S PRODUCT

15. PREVIOUS
MICROSOFT
MONEY
CUSTOMERS
WILL HELP
IN INTUIT’S
GROWTH

16. PLAN
FOR
FUTURE
GET AHEAD
OF
COMPETITORS

17. ATTRACT YOUNG CONSUMERS
……HOW?

18. 1. SOCIAL MEDIA
INCREASED PRESENCE ON
SOCIAL MEDIA WEBSITES
. . . . . . . . AND

19. 2.

20. MISSION
Products By Intuit
SUMMARY
KEY TO ITS
SUCCESS
VS
PLAN
FOR
FUTURE
GET AHEAD
OF
COMPETITORS

21. DISCLAIMER
Created by Harshit Singh, IIT Madras, during a marketing
management internship by Prof. Sameer Mathur, IIM Lucknow.