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RTP1 18-19: Digital Methods 1

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Methods and Methodologies

Dr Adi Kunstman - 23-01-19

This session will look at strategies of doing digital research in a multi-platform environment and address the difference between textual, visual, social and quantifiable data.

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RTP1 18-19: Digital Methods 1

  1. 1. Digital methods DR ADI KUNTSMAN SENIOR LECTURER, DEPARTMENT OF POLITICS/MANCHESTER ISCHOOL COORDINATOR, SOCIAL MEDIA STUDY GROUP FOR PHD STUDENTS A.KUNTSMAN@MMU.AC.UK
  2. 2. sessions 1. Strategies of doing digital research in a multi-platform environment. Textual, visual, social and quantifiable data. 2. What is 'digital ethnography‘? 3. A surgery for your digital troubles: an open session based on your questions
  3. 3. Today: digital research in multi-platform environments
  4. 4. Platform society Van Dijk e. al. (2018): Platform have grown; govern most aspects of our lives. ◦ Datafication, commodification, selection. ◦ Platform affordances: what you can/cannot do ◦ Platfrom sociality ◦ Platform governance Research questions: ◦ Which platform? Which methods? ◦ Separately or together? ◦ Synchronic or diachronic? (archives) ◦ Comparison?
  5. 5. Internet and Social Media Research- what are we looking for? Jill Rettberg Walker (2014) on the information we produce about ourselves: Visual Textual Quantifiable
  6. 6. Types of materials to look for  Textual Visual Quantifiable Social
  7. 7. Textual research Origins: literature  Textual analysis: what do words tell us Genre, content, story and plot, metaphors
  8. 8. Textual research What do we look at? Websites, discussions, blogs, petitions, comments, tweets What do we ask? How is the story constructed? How are people encouraged to be engaged?
  9. 9. Visual research Origins: art history, visual scholarship Visual analysis: what do images tell us Images, representations, styles
  10. 10. Visual research Origins: film and television studies Film analysis: what do videos tell us Genres, representations, narratives
  11. 11. Visual research What do we look at? 1. The use of images on social media (which? Why? Where?) Popular trends (i.e. “Selfies”) Creativity and remakes (i.e. memes) 2. The use of videos on social media (when? How? ) Short clips (embedded in FB, for example)- few seconds to Stand-alone, longer videos
  12. 12. Social research Origins: social research (sociology, anthropology) People’s interactions – what people do (on-line) People’s use of platforms: which, when, how?
  13. 13. Social research What do we look at? Social media platforms (FB, Twitter, Instagram, Pinterest, YouTube) Social media communities (groups) Which of the platforms are used? Are they used differently? How is each platform used?
  14. 14. Social research Practices of taking, sharing, displaying images Twitter: tweeting, retweeting, replying, mentioning Facebook: grouping, tagging Use of hashtags Geo-location Virality Participation (i.e. encouraged to … tweet? Post a selfie? Use hashtags?)
  15. 15. Quantifiable research Origins: quantitative research, statistics  What do numbers tell us  Things that can be counted: numbers of tweets, comments, hashtags  Other quantifiable data (see Rettberg) “Big” and “small” data
  16. 16. Resources José van Dijck, Thomas Poell, and Martijn de Waal (2018) The Platform Society: Public Values in a Connective World, Oxford University Press. Jill Rettberg Walker (2014) Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves, Palgrave http://jilltxt.net/books/Seeing- Ourselves-Through-Technology-full-book.pdf

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