its producers and audiences film assignment

1. Film Studies
Relationship Between Producers and Audiences
Jurassic World
Jurassic World is a 2015 American Sci-Fi
adventure film directed by Colin Trevorrow and
produced by Frank Marshall and Patrick
Crowley. Set two decades after ‘Jurassic Park’,
‘Jurassic World’ revolves around a highly
populated theme park which is plunged into total
disarray when a genetically modified dinosaur
wreaks havoc across the island where the theme
park is located. The film is the fourth instalment
of the ‘Jurassic Park’ series and stars Chris Pratt
(Guardians of the Galaxy), Bryce Dallas Howard
(Spider Man 3), Vincent D’Onofrio (Full Metal
Jacket) and Ty Simpkins (Insidious). Released
on June 12, 2015, ‘Jurassic World’ is the fourth highest grossing film of all
time, with an overall box office gross of $1.6 billion.
Trailer
The official revealtrailer for ‘Jurassic World’ was released on November 25,
2014. It does well to depict a variety of scenes from the overall film,
particularly the most outstanding aspects
of the island (which serves as the
primary setting for the film), including the
gyrosphere ride (0:50 – 0:56) and the
lagoon that houses a Mosasaurus (0:58
– 1:13). These scenes provide the
viewer(s) with insight regarding the nature of the island within the film, as well
as the types of dinosaurs that reside on the island. The producers of the

2. trailer have clearly obtained numerous sequences of action from the film and
assembled them together in a continuous and uninterrupted manner,
although some areas of the trailer show extended scenes e.g. the
Mosasaurus leaping out of the water, clamping its jaws over a shark and
diving back into the lagoon, causing water to cascade over the spectators. A
possible reason for this could have been to entertain those who watch the
trailer even further by establishing the visual quality of the scene (in regard to
its computer-generated imagery) for an extended period of time.
A series of clips from ‘Jurassic World’ were clearly obtained from the overall
assembly edit and assembled together, however not in the correct order as
they would be shown in the final film. This technique can be considered
effective because it is most often found in film trailers and does well to create
anticipation for the viewer(s) who would automatically assume they are
seeing clips from various parts of the film itself. A strong sense of variety is
therefore provided and this can be considered beneficial for the audience
because they can focus on a wide range of aspects of the film, thus
increasing the chances that they will be intrigued and eventually decide to
watch it at a cinema.
The majority of the clips shown throughout the trailer depict sequences of
fast-paced action. For example, at 2:07, the character Owen (portrayed by
Chris Pratt) is shown sprinting towards a closing stone wall with the hybrid
dinosaur in pursuit; this clip
in particular does well to
create tension and
suspense within the
audience because it is not
established whether or not
the character will survive
the confrontation. The most
likely reason for including a scene such as this will have been to highlight the
dangers of a job role of such magnitude (the character Owen is shown to be
a dinosaur trainer/expert) as well as establish how powerless the character is

3. whilst being chased by the dinosaur (the audience can see clearly that the
character is attempting to run away as fast as possible whilst the dinosaur is
gaining on him). Male teenagers and adults are likely to find that the action-
based elements throughout the trailer appeal to them because,
stereotypically speaking, males tend to prefer fast-paced action and violence
within films.
The first scene within the trailer (0:06 – 0:14) depicts the relationship between
two of the protagonists (brothers Zach and Gray) and their parents. My
opinion on this scene is that it is highly effective because it helps to establish
a strong sense of safety; the brothers are jokingly assured that nothing bad
will happen to them. This
scene differs significantly
from the rest of the trailer,
and it becomes increasingly
obvious that the brothers will
be in danger as a menacing
atmosphere encompasses
the scenes depicted. The first
scene within the trailer could appeal to those who are parents, primarily
because they have an obligation to look after their children and ensure
nothing happens to them. The theme of romance is also present within the
trailer; the sequence at 2:05 – 2:09 somewhat hints at the fact that the
character Claire (portrayed by Bryce Dallas Howard) is romantically attracted
to Owen and fears for his safety as scenes depicting both characters are
shown alongside each other. The theme of romance is likely to intrigue
female audiences who tend to prefer romance within films; therefore, both
males and females could be intrigued by the aspects of the reveal trailer. The
most likely purpose of implying romance in this manner could be to provide
further insight regarding the relationships between the characters, as well as
ensure that audiences are able to relate to what they are seeing on-screen.
The majority of the trailer features an intense, slow-paced and adrenaline
evoking score which does well to enhance the scenes depicted throughout

4. and also provides a menacing atmosphere. The music is effective because it
is something that most people may have never heard before, which gives it
an edge on songs with lyrics; it is likely that many people will recognize songs
that have lyrics within a trailer, and the presence of lyrics could potentially
reduce the impact this trailer has on the viewer. In other words, the tone the
music creates would make the trailer seem less serious and more light-
hearted or comedic in nature. At the beginning of the trailer, no soundtrack is
present whatsoever and only dialogue between characters is featured; the
members of a family are depicted and the mother assures her sons that they
will be safe. The lack of a soundtrack at this stage in the video does well to
build suspense in my opinion as the mother’s words are contradicted by the
events shown throughout the rest of the trailer.
Along with the soundtrack, a wide range of sound effects such as growling,
crunching footsteps, bellowing, splashing, applause, alarms going off, and
many others are present throughout the duration of the trailer. The presence
of sound effects similar to those mentioned do well to enhance the overall
quality of the trailer and provide a realistic atmosphere; the occurrences
within the trailer are made to not only appear, but also feel highly vivid and
real. Overall, the viewer(s) might be likely to assume that the creatures
depicted within the film itself actually exist in real-life due to the fact that the
special effects and sounds are very convincing. The presence of dialogue
throughout the trailer is also effective because it ensures that the producers
do not have to rely solely on visual storytelling to communicate the narrative
of the film; the dialogue reveals the disequilibriumof the film, which is a
genetically modified hybrid dinosaur that has escaped confinement and is
wreaking havoc on the park and its population. Alongside the music and
sound effects, the dialogue within the trailer is highly effective and does well
to enhance the overallfeel the trailer provides.
At 0:15 – 0:23, the company who distributed the film, along with one of the
main production companies, are listed; most likely in order of significance i.e.
Universal Pictures (the distribution company) is one of the world’s oldest film
studios and also part of Hollywood’s ‘Big Six’ Studios. Highlighting the

5. companies behind the film’s production process can be considered beneficial
for the producers of the film because it has the potential to intrigue the
audience, who are likely to decide to watch the film due to the fact that it has
been produced by mainstream production companies, thus indicating that
‘Jurassic World’ is a mainstream film. The presence of well-known actors
such as Chris Pratt and Bryce Dallas Howard further implies that the film will
be part of the mainstream.
At 0:31, the words ‘On June 12’ are briefly shown on-screen in large bold
grey capitallettering which stands out against the black background and
attracts the eye of the viewer. The font creates the implication that the film will
be intense and highly adrenaline-evoking, thus increasing the excitement of
the viewer(s) in regard to the film. The fact that the words indicate the release
date of the film is also effective, and this is followed by the phrase ‘the park is
open’ which does well to create tension. At 1:15, director and producer
Steven Spielberg is listed; his role within the production process was being
the founder of Amblin Entertainment, which was one of the two production
companies for the film. The sole reason for Spielberg being listed within the
film was due to the fact that he was the director of the first and second
installments of the Jurassic Park franchise. At 1:50, the phrase ‘This Summer’
is shown on-screen, which does well to create anticipation within the
audience. Phrases similar to this one are most often found in existing trailers,
particularly in mainstream film trailers such as San Andreas and Maze
Runner: The Scorch Trials.
The title of the film ‘Jurassic World’ is depicted within a chunk of masonry that
has the insignia of a TyrannosaurusRex embedded within it at 2:18 in the
trailer. The presence of the insignia is effective because it further highlights
the fact that the film will heavily focus on prehistoric themes. The final aspect
of the trailer lists the distribution company, both production companies and
the leading actors (Pratt and Howard), along with Michael Giacchino who
scored the film (2:27). Also listed are the executive producers (2:28) and the
writer and director (2:29). The likely purpose of placing the list of actors,
directors and producers at the very end of the trailer could be to enable the

6. viewer(s) to focus on the action sequences the trailer depicts before seeing
the information regarding the production process of the film at the end.
Based on its content, it is easy to identify the trailer as an advertisement for
an upcoming Sci-Fi film due to the presence of speculative depictions (in this
case, it is dinosaurs which are being clearly represented), as well as a
combination of these with familiar aspects of the real world, most notably
tourist attractions, crowds of people and scientists working in labs. The latter
is effective because it helps to create a strong sense of juxtaposition within
the trailer, which could be intriguing for the viewer(s). Establishing a genre
within a film trailer can be considered useful because it provides the audience
with information regarding the nature of the film itself and also makes it easy
to attract fans of the Sci-Fi genre. The trailer also contains aspects of the
genre of action, most notably fast-paced action and an adrenaline-evoking
soundtrack, as well as sound effects. The fact that the screen suddenly cuts
to black numerous times throughout the trailer is also effective because it
creates tension and suspense; this is something that action movies tend to
create also. In addition, the trailer does not show the antagonist hybrid
dinosaur clearly; the audience is only provided with mere glimpses of the
creature and this does well to create further tension and also provides a
strong sense of mystery to the trailer. This could intrigue the audience as they
would desire to know more about the dinosaur.
The trailer provides accurate information to the audience by not only listing
the actors/actresses of the film as well as the producers, directors etc. but
also by showing the release date (June 12). The date specified within the
trailer is somewhat relevant because, for young individuals, it represents the
end of a school year and the beginning of the summer holidays, whereas for
adults it represents the start of a well-earned break from work (in most
cases). ‘Jurassic World’ clearly explores a holiday resort which is housing
various kinds of dinosaur, as shown throughout the trailer, and a huge
amount of people are shown to be present on the island. It is implied that the
film is set during July or August as the summer holidays take place at this
time of year and a significant number of people are clearly staying at the

7. resort for an extended period of time e.g. two weeks. Credence to this is
strengthened by the presence of the ferry at 0:24 – 0:29; it would be deemed
pointless to stay at a resort for a short amount of time i.e. a weekend or a
bank holiday because of the likely overall cost, not to mention travelling very
long distances.
Within the first minute of the trailer, the overall atmosphere is quite calm; this
is generated by the presence of family, along with a strong sense of safety.
There are no menacing themes present whatsoever, although the lack of a
soundtrack creates a somewhat eerie feel which ties with the usage of high-
key lighting and colour grading, the latter of which makes the scene appear
quite grim in comparison to the nature of the resort (which serves as the film’s
primary setting). The resort is made to appear peaceful, with a strong sense
of tranquillity; the presence of shots depicting fields, trees, rainforests,
waterfalls etc. underneath an azure sky creates the implication that the island
is welcoming and invulnerable. This also does well to imply that the
prehistoric creatures at the location are harmless and that people staying at
the resort will not be in any danger.
As the trailer progresses, a dark and menacing tone is created and it
becomes increasingly obvious to the audience that the huge numbers of
people at the resort are in danger; the shot at 2:10 depicts people fleeing in
terror and the usage of a high-angle shot implies that an unseen creature is
chasing them; the people are also made to appear vulnerable in this shot.
The rest of the trailer features a soundtrack with a slow piano that creates a
somewhat calm atmosphere; this differs significantly from the action taking
place on-screen, as people are shown to be in peril (with the main characters
struggling also). The implication created is quite disturbing and the trailer
could do well to evoke fear within the audience as a result.

8. Poster
The poster on the left was created with the
clear intention of promoting ‘Jurassic World’
and depicting its themes, as well as hinting at
the narrative of the film. The producers of this
poster have positioned two images side by
side; both images are so large that they take up
the entirety of the page, and a strong
impression is created of ‘man and the natural
world’. The image positioned on the left hand
side of the page depicts the character Claire
standing in front of the glass window of a
research lab, whereas the image on the right
represents the snout of a dinosaur (possibly the
hybrid). Both images contrast greatly with one
another as one depicts people attempting to
control an artificialworld and the other clearly
represents a natural world. The female character is made to look weak and
vulnerable when compared to the dinosaur which is far more bigger than her,
and the fact that the viewer(s) are provided with a limited view of the dinosaur
does well to create tension because its intentions are unclear i.e. the viewer
will not know whether or not the creature intends to kill or avoid being killed,
thus raising the question as to who the actual antagonist is.
One scene in particular is represented; the scene where the hybrid dinosaur
breaks out of confinement after misleading the scientists with claw marks on
the stone wall (which create the impression that it climbed out). This poster is
quite effective for portraying this specific scene because it creates emphasis
on just how powerless the human characters are compared to the dinosaur.
In addition, this poster suggests that man cannot compete with the natural
world, and that nature is stronger even if it is artificial. Therefore, this poster is
accurate as it portrays ‘the problem’ within ‘Jurassic World’. The poster also
acts as a narrative device of sorts because it foreshadows the events of the

9. story; that the scientists will lose control and the dinosaurs will wreak havoc
on the island.
The poster also highlights the visual quality of the computer-generated
imagery, as well as the time period the film is set in; due to the fact that
scientists have found a way to create artificial dinosaurs in the film world, it is
implied that the film is set in the near future. The image on the left shows this
near future setting accurately, as opposed to the image on the right which
depicts a prehistoric setting. This does well to create a strong sense of
juxtaposition within the poster as two completely different time periods are
shown. This poster could appeal to 15-25 year old males who, stereotypically
speaking, tend to be fans of the Sci-Fi genre which is depicted accurately
within the poster. However, female audiences could also be intrigued by this
poster, primarily due to the presence of a female character who they could
relate to.
In the image on the right, the colour green is quite prominent (along with the
dull grey colour of the dinosaur’s scales). Green is a colour that symbolizes
nature as a whole and suggests growth, wellbeing, harmony and fertility
whilst connoting a strong sense of stability. All of these can be applied to the
dinosaur within the image which is shown to be kept in captivity, as well as
tormented by the scientists. The symbolization of nature and wellbeing in this
manner does well to suggest that the dinosaur is a victim and that its rage is
justified. Meanwhile, the image on the left consists almost entirely of bleak
colours such as white and grey, the latter of which combines the connotations
of black and white. The colour white is generally considered a positive colour
as it symbolizes safety, perfection and simplicity, all of which relate to the
characteristics of the facilities at the island, as well as the nature of the resort.
The usage of the colour white is effective because it communicates that the
scientists have taken a great deal of consideration regarding the safety and
wellbeing of the hundreds of thousands of people staying at the island, and it
is also a good way to suggest ‘a new beginning’ which is clearly the intention
of the scientists within the film. The juxtaposition of colour in this manner

10. does well to communicate the fact that the scientists and the prehistoric
creatures on the island are two opposing sides.
The title of the film is positioned at the bottom of the poster in large bold grey
capital lettering that makes it appear quite obscure in relation to the insignia
of the TyrannosaurusRex, which is depicted in a similar colour to the text
therefore diminishing its readability. Both the text and the insignia possess a
visual quality that is quite similar to stone; thus suggesting fear and the
unknown. The nature of the title contrasts significantly with the images and
their content, and the possible intention of the producer(s) of the poster may
have been to ensure that the audience focuses entirely on the images, which
attract their attention before any other feature on the poster. The text does
well to further imply that the scientists within the film are attempting to
manipulate nature and that they have little idea regarding how powerless they
are whilst experimenting with something they don’t know (dinosaurs); the
colour of the text suggests fear and the unknown, whereas the font used
appears quite unsettling.
Both images within the poster are separated by the side of a window frame;
an impression is created of the character and the dinosaur facing each other
whilst stood on each side, and it is strongly implied that the only thing keeping
the character safe is the window. In turn, the window is also the only thing
that is preventing any conflict between the two; this is quite effective because
it implies the intentions of the scientists at the island in order to ensure their
own safety, as well as the safety of the civilians, and also foreshadows the
fact that the people and the dinosaurs at the resort will not continue to co-
exist peacefully. Therefore, the poster does well to establish the fact that
there is a great deal of tension between the two and this has the potential to
evoke adrenaline within the audience.
No list of stars, directors or producers is present on the poster whatsoever;
the absence of a list such as this one is significant because it shows that the
producers desired to make sure that the audience focuses entirely on the
themes, visual quality and overall atmosphere of the poster without getting

11. distracted by information regarding who has produced the film, starred in it
etc. The release date for ‘Jurassic World’ is positioned beneath the title at the
very bottom of the page; a likely reason for this might have been to ensure
that the audience focuses on the date after studying the images which take
up the entirety of the poster. The words ‘June 12’ are depicted on the page in
white capitalletters that stand out amongst the images in the background,
thus making it easy for the audience to read. This can be considered
beneficialbecause it ensures that the audience is provided with accurate
information regarding the film and its release.
Interviews
‘This Morning’is a British television programme which airs on weekdays from
10:30 AM until 12:30 PM. Broadcast on the channel ITV, the show revolves
primarily around news stories, health, and style and beauty, all of which
would generally appealto adult audiences (particularly females). In June
2015, the programme explored the upcoming film ‘Jurassic World’, which
would be released only two days
after the episode (‘This Morning’
tends to air live on weekdays). The
programme is presented by Philip
Schofield and Holly Willoughby,
both of whom are well-known
television personalities. Both
Schofield and Willoughby are the interviewers for this particular episode.
‘This Morning’tends to explore topics such as real-life (news stories), home
and garden, food, generalhealth, showbiz etc. The primary target audience
for this programme is most likely adults who fit into the ABC1 social grade, as
well as the ‘Belonger’psychographic category because the matters that are
commonly discussed throughout the
programme relate to finance, living at
home and events that occur outside of

12. the everyday lives of people. Females in particular might be intrigued by this
programme due to the presence of other topics such as fashion, along with
health and beauty. During the interview, Schofield and Willoughby speak in
an authoritative manner; they are shown to be using formal language as they
do not use phrases such as the word ‘Yeah’ as opposed to ‘Yes’ and most of
the words they use are pronounced clearly. However, Schofield is shown to
be quite hesitant as he stutters during the interview, whereas Willoughby
jokingly states that one of the cast members for ‘Jurassic World’ will have
been ‘happy to just play a tree’ within the film whilst emphasizing on just how
exhilarated the cast members were to be a part of the well-known franchise.
Schofield and Willoughby are dressed smartly during the interview; this is
quite beneficialbecause it makes the presenters appear quite professional
and also does well to enhance the overall image of the programme; the
presenters should be judged as more competent due to dressing smartly as
they appear highly confident, as well as possessing a positive personality.
The presenters have clearly taken consideration regardingthe way they look
on live television and this can be considered a positive impression. The
interviewees are also dressed in a smart casual manner, however they use
informal phrases such as the word ‘Yeah’ and ‘It’s pretty unbelievable’
amongst others. The way in which the interviewees speak makes them seem
quite unprofessionalas opposed to the presenters, who speak in authoritative
tones. Those who are being interviewed by Schofield and Willoughby are
Chris Pratt and Bryce Dallas Howard, who portray the protagonists of
‘Jurassic World’. It is implied that these actors were selected for the interview
because the producers of the programme were confident that they would be
able to provide accurate information about the latest installment of the
‘Jurassic Park’ franchise; both actors had major roles in the film. Another
reason why Pratt and Howard might have been chosen could be because
they are highly popular celebrities as of recent times compared to others who
starred in the film, therefore the episode would intrigue a wide range of
people due to the presence of mainstream actors.

13. Throughout the course of the interview, Pratt and Howard briefly converse
about their past lives and how they did not expect to become well-known
actors initially. Pratt clearly states that he was a fan of the ‘Jurassic Park’
franchise and that he was overwhelmed to hear that he was going to star in
the film, however he does not speak sincerely and appears to reference his
past intentions in a half-hearted manner along with Howard; Pratt even goes
as far as stating that he ‘was sure he would be dead by now’. The presenters
also express amusement at the statements the celebrities make; which in
turn creates an overalltone that isn’t serious. The interview itself merely
seems like a half-hearted conversation between the presenters and the
celebrities. The interview is presumed to be taking place at some point during
the day; the fact that the programme airs in the morning (hence the name,
‘This Morning’), further implies this. The reason why this episode will have
been broadcast at this time of day could have been to establish the fact that
its content is appropriate for all audiences, including young children. If there
was any offensive material (most notably profanity), the episode will most
likely have been broadcast after the watershed (9pm). Throughout the
interview, no offensive language is present whatsoever.
All of the topics discussed during the interview appear to be somewhat film-
related; Pratt and Howard talk about their past lives, as well as their careers
in the film industry, whereas Schofield and Willoughby ask questions
regarding the production process of ‘Jurassic World’, as well as whether or
not the celebrities could have imagined being provided with the opportunity to
star in a well-known film that they most likely saw at a young age. Therefore,
the discussion between the interviewers and interviewees is completely
relevant. Choosing the topic of the production process of ‘Jurassic World’ is
ideal because Pratt and Howard were provided with the opportunity to star in
the film and clearly put a great deal of effort into their performances in order
to ensure that the overall film appeared as visually pleasing as possible. The
reason why the interviewers would ask the celebrities to provide information
about their past could be an attempt to relate to their experiences and obtain
as much information about the celebrities as possible.

14. Audience Research
The primary target audience for ‘Jurassic World’ is likely to consist mainly of
males aged 13-20 who are fans of the Sci-Fi genre and desire to see
prehistoric themes within films. The audience members are also likely to fit
into the ‘Belonger’ psychographic category due to the fact that they love
being part of a community and spend a lot of time with family, friends etc.
This film explores a resort which is thrown into chaos by the prehistoric
creatures initially held in captivity, sending the hundreds of thousands of
civilians into disarray. The presumed presence of families, groups of friends
etc. visiting the island could intrigue people who fit into the ‘Belonger’
psychographic because it reminds them of the things they like; in addition, the
island is densely populated and this could also appeal to Belongers. Those
who are highly administrative or professional individuals are also likely to find
that this film appeals to them because they earn a great deal of money
themselves and could find that they would be able to afford to visit a location
such as this (which would be highly expensive), or take their families there.
Primary Research
Primary research is a form of audience research that is undertaken solely by
the individualwho desires to obtain accurate and dependable information
without utilizing any research that has been previously undertaken. An
effective way to conduct primary audience research would be to produce a
survey/questionnaire or interview, which could benefit the producers because
they would be able to obtain information that is original and not influenced by
existing sources. As a result, the information would be highly reliable. A great
deal of audience information could be obtained via this research method; for
example, a questionnaire could enable the producer(s) to identify what age
range/gender/psychographic/socialclass their target audience belongs to; all
the producers would be required to do is ask questions such as ‘How old are
you’ or ‘What is your gender?’, along with others such as ‘What is your
preferred genre of film?’. In this case, the producers would be able to

15. highlight the interests of their target audience. Primary research is also
authentic, which means that it is highly unlikely to be copied from anywhere
else or misleading in any way.
Secondary Research
Secondary Research is defined as the collection and analysis of research
that has already been undertaken by someone else or information that is
publicly available in order to gain insight regarding target audience. It is
considered the exact opposite of primary research which is undertaken by the
individuals themselves without the aid of external sources. Secondary
audience research can be advantageous for the producers of this film
because it is highly useful, with most of it likely originating from the internet
which is considered a database of sorts. The information is also easy to
obtain in short periods of time, which gives secondary research an edge on
primary research which can be quite time-consuming. The producers are very
likely to obtain information regarding the preferences of audiences, especially
the audiences of films that are of a similar genre to ‘Jurassic World’. Reviews
from aggregators and responses to trailers on social networking sites could
provide the producers with accurate information regarding the preferences of
their audience and also provide insight regarding how the members of the
audience would react to their film. However, this form of research could
severely hinder the overallquality of the film because the information
obtained could be misleading or insufficient, this shows that this form of
research can be a disadvantage.
Quantitative Research
Quantitative Research is a form of research that is relies solely on hard facts
without providing any in-depth information regarding a specific topic. This
form of research can be quantified i.e. measured and even put into fractions
or percentages. An advantage of this form of research is that it would be easy
to analyse and only short, one word answers would be required from the
correspondents, thus it could benefit those who respond to a
survey/questionnaire,interview etc. because they are not required to

16. elaborate on the responses they provide. Quantitative research can also be
considered beneficialto the producers because it generally provides a wide
range of facts and statistics which are not only highly accurate, but also very
easy to interpret, thus the overall analysis of the research would be less time-
consuming and less stressful.
Qualitative Research
Qualitative Research is a research technique which provides a great deal of
insight in regard to the personal thoughts and opinions of the potential
members of the audience as opposed to simple, one-word answers that
wouldn’t be as reliable even if they are easier to analyse. This form of
research can be considered ideal in relation to finding out information about a
potential target audience because it almost always results in highly detailed
and accurate results being obtained. This type of research tends to go more
in-depth as it requires those who respond to a questionnaire or interview to
provide detailed explanations rather than simply providing a ‘Yes or No’
answer. Therefore, this form of research does not employ statistics which can
be considered a disadvantage to the producers; the reason for this is
because it would be far more complicated to analyse results, as well as
explain research findings to other people. The producers may also find it
increasingly difficult to obtain the research through conducting an interview as
they would be required to possess a wide range of skills, along with a
confident personality as they would be interacting with people face-to-face. In
order to obtain information, the producers could also look at social networking
sites e.g. Facebook or Twitter in order to find responses that are somewhat
detailed; it would also be idealto look at fanbases where people would
express their own personalopinions (this is an example of secondary
research) regarding their preferences of films. The producers would most
likely be able to obtain a great deal of information as a result.

17. Marketing
The producers of ‘Jurassic World’ could potentially be able to intrigue the
members of their target audience by creating trailers, posters etc. and
advertising them on socialnetworking sites (Facebook and Twitter), as well
as on YouTube. This can be considered a form of digital distribution which
could benefit the target audience who most likely use social media to interact
with others on a daily basis, as well as explore YouTube and the internet in
general. In other words, this form of marketing would appeal to younger
audiences who generally use the internet for a wide range of purposes and
are more likely to come across an advertisement of any kind. This form of
marketing could also be beneficial to the producers because millions of
people use the internet as of recent times and it would be very easy to attract
a wide range of people as a result, thus increasing the popularity of the film. It
can be considered ideal not to advertise the film physically i.e. through
leaflets and flyers because this would not be intriguing to a wide range of
people; the primary reason for this would be because the internet is far more
popular and marketing techniques such as the distribution of flyers and
leaflets can be considered obsolete as a result.
In order to intrigue the audience, trailers for ‘Jurassic World’ could include
sequences of action from the actual film, as well as heavy focus on the
actors/actressesand the themes within the film, most notably family, man vs
nature etc. Because the primary target audience for the film is likely to be
males, it would be ideal to provide focus on the male protagonists so that the
audience can relate to the characters more. The producers could also provide
significant focus on the ‘man vs nature’ themes which could appeal to those
who are fans of the Sci-Fi genre, as well as films with prehistoric themes.
Posters could also include shots of the leading male character (Owen) who
could be depicted in a way that makes him appear powerful, thus
communicating the fact that he has a great deal of influence in regard to the
narrative. Posters could also feature low-key lighting which might provide a
grim atmosphere to the film.

18. It would be beneficialfor the producers to place posters advertising ‘Jurassic
World’ on the sides of buses, as well as on billboards, YouTube and social
media, and in the windows of shops and cinemas. This method would ensure
that a wide range of people notice the film and decide to attempt to find out
more information about it due to the fact that they are intrigued; this method
could also be beneficialbecause it constantly reminds people of the
existence of the film. Images of the film could also be placed onto the front of
people’s T-Shirts, on mugs, notepads, cushions, hats etc. Employing
merchandise can be considered an ideal method for promoting ‘Jurassic
World’ because it further ensures that people will notice the film and be
frequently reminded of it.