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Major Trends of Internet Marketing in Mainland China:  Implications for Hong Kong Businesses A Presentation Made at HKAIM eCMO Forum  June 2010   Dr. Wenyu Dou,  Associate Professor of Marketing Associate Head, Department of Marketing City University of Hong Kong
About the Speaker ,[object Object],[object Object]
Story of  a Legend… in grave risk
The Lost Decade for Lenovo: Scrapped its Internet operations in 2000
The Ultimate Fight for Lenovo ,[object Object],[object Object]
Marketing today IS Internet Marketing!
Status of Internet Usage in Mainland China ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Overall Picture is Bright
But there are considerable regional differences
Profiles of China’s Internet Users
What’s new ,[object Object],[object Object],[object Object]
What’s new ,[object Object],[object Object],[object Object]
 
What’s new: 176 million users in  China’s social networking sites,  local players rule
Ho to Grab China’s Social Shoppers ,[object Object],[object Object],[object Object]
Firm Strategies: Monitor or Contain the Negatives ,[object Object],[object Object]
Firm Strategies: Promote the Positives ,[object Object],[object Object],[object Object]
Advices for Hong Kong Businesses ,[object Object],[object Object],[object Object]
 

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