1.
THE EMERGING MOBILE COMMERCE
Edwin Lai, Head of Large Merchant Services
PayPal Hong Kong

2.
PayPal is the world’s
first Digital Wallet.

3.
PAYPAL
193 MARKETS/ 25 CURRENCIES

4.
$ 300,000
PAYMENTS PROCESSED BY PAYPAL EACH MINUTE

5.
123,000,000
Active users trust PayPal

6.
Mobile
vs.
Digital Wallets

7.
=
=
Mobile Wallet is just a wallet.
No intrinsic advantage over using a credit card or cash.

8.
Our digital wallet
has always lived in the
cloud.

9.
PayPal Total Payment Volume from Remote Mobile
Transactions
$
20 B
Mobile is now 10% of TPV.
$
14B
9.7% TPV
$
4B
3.4% TPV
$
$
141M TPV
0.2%
2009
750M TPV
0.8%
2010
2011
2012
2013 Est.

10.
HONG KONG M-COMMERCE
•
Hong Kong Ranks #4 by Smartphone Penetration in the world.
• **Rank #1 by Tablet devices.
•
Android & iPhone handheld covered over
markets
80% of the smartphone
• 52% Smartphone shoppers are frequent buyers,
making mobile purchases at least once a month.
• 81% of users prefer mobile sites or apps for researching prices.
• 74% make a purchases as a result of browsing on a Smartphone.
mCommerce not only increase sales, but also bring
in new customers.
**Sources could be provided upon requests.

11.
HONG KONG MOBILE COMMERCE
MARKET
13
Source: PayPal Consumer Online & Mobile Shopping Insights & PayPal analysis

12.
THREE KEY TAKEAWAYS…
• We’re seeing huge consumer demand for mobile commerce in Hong
Kong, growing 444% to reach HKD 6.4
billion in 2012.
• The traditional shopping experience is being redefined by mobile
devices, blurring
the lines between online and
offline purchases.
• Call to action: Local retailers and merchants of all sizes must adapt
to this changing consumer behavior now or miss out on this highgrowth business opportunity.
Mobile is leading and transforming
the Hong Kong commerce market!
14

13.
WHAT IS CONVERSION RATIO?
CHECKOUT
CONVERSION RATIO: 20%
20 people
complete transaction
(sales)
100 people
wants to buy
(leads)
80 people leave for
some reasons
15
Confidential and Proprietary

14.
WHY A MOBILE SITE IS NEED ?!
A mobile site will
• Increase mobile sales
volume by 3 times
• Reduce drop off rates from
70% to 30%
• 10% overall sales uplift
16
Confidential and Proprietary

15.
DIFF. MOBILE PAYMENT CHECKOUT
Reduced drop-off
rate tremendously
from 63% to 9%
Increased pages per
visit
from 2.85 to 6.19
Increased time on
site 3:05 mins to
5:48 mins
No PayPal
No Mobilization
17
No PayPal
But Mobilized
PayPal
Mobilization
Confidential and Proprietary
6X increase in
mobile conversion

16.
PAYPAL MOBILE OPTIMIZED PAYMENT
Checkout
18
Login
Confirm
Payment
Confidential and Proprietary
Order
Confirmation

17.
OCEAN PARK
Ocean Park launched a pilot
campaign in selling annual pass
with 20% off offer on their
Facebook fan pages, it is first
theme park in Hong Kong to
leverage PayPal mobile
payment platform to drive traffic
and business. Shoppers and
tourists can enjoy the offers via
Ocean Park fan pages.
19
Confidential and Proprietary

18.
SHKP TSUEN WAN PLAZA
SCAN2BUY PROJECT
20
Confidential and Proprietary

19.
21
Confidential and Proprietary

20.
Super Star Seafood Restaurant(香港鴻星海鮮酒家)
嘟購站 – ON BUS SEAT BACK
22
Confidential and Proprietary

21.
CAFE HABITU
Start “order” your
coffee by click
“make a purchase”
QR status will change
after goods redeemed
23
Choose your pick-up
location
The barista will scan
the QR and serve you
Choose your coffee
Bring along redeem
coupon to shop to
redeem your drink
Pay with your balance
or top up via PayPal
Top up successful
Confidential and Proprietary
Select how much you
want and pay via
PayPal
Pay with Paypal
It Brings to our mobile
EC checkout page

22.
24
Confidential and Proprietary