1. B I R C

2. Successful innovation strategies in BRIC markets Peter Wennstrom President & Expert Consultant Healthy Marketing Team 9th Annual World Food and Technology and Innovation Forum 2011 All content including Wennstrom’s Four Factors® and the FourFactors® Brand Analysis system (The three- stakeholder curve) ©2010 Healthy Marketing Team Reproduction ONLY by written consent from SimonG@HealthyMarketingTeam.com

6. The Emerging Markets B I R C

8. The Emerging Consumers B I R C

10. Phsicology of Market Stages 1. TRADITIONAL 2. EMERGING 3. DEVELOPED “ OLD” “ NEW” TOMORROW WILL BE LIKE TODAY TOMORROW WILL BE BETTER! I DON’T CARE ABOUT TOMORROW…

16. One general rule B I R C

17. One general rule Be prepared to break all rules!

22. Health?: BREAK THE BRIC! B I R C

24. Innovation in BRIC in Health and Wellness A Strategic Framework B I C

25. Two routes to market B I R C

26. Development Model for Health & Wellness Market in Foods MEDICAL EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS

27. Development of Healthy Foods Market in BRIC The Classical Way MEDICAL EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS

28. Development of Healthy Foods mraket in BRIC Breaking the Rule!

30. Three roles for the brand B I R C

33. Anlene for bone health

38. CHINA INDIA BRAZIL

39. Five innovation strategies B I R C

44. The rule for Market Innovation in BRIC countries: Be prepared to break all rules: Be prepared to reshape brand offers to fit into BRIC consumers’ expectations from the category. Be prepared to innovate and create brand value by leveraging and fitting into local habits and cultural codes. Be prepared to innovate your brand to keep step with the changing aspirations of the growing urban middle class Be prepared to enter the market in a classic Western way starting in premium or the other way around. Be prepared to rethink your innovation strategies.