The document discusses HP's StorageWorks solutions for bridging the gap between data explosion and storage infrastructure. Some key points: 1. Data has become critical for businesses and is growing exponentially, posing challenges for storage. 2. HP StorageWorks provides integrated storage solutions including blades, extreme capacity systems, virtualized storage, and data protection/archiving to optimize storage infrastructure. 3. The solutions aim to make infrastructure change-ready, lower costs through features like thin provisioning and data reduction, and provide a trusted partner to businesses.

1. HP DUTCHWORLD 2008
OUTSMART THE FUTURE!
HP StorageWorks…
Bridging the gap between
data explosion and
storage infrastructure
Clemens.Esser@hp.com

2. We live in an information-driven world
Data is the lifeblood of business
• IT no longer supports the business,
it powers the business
• “The Value Factor” by Mark Hurd
& Lars Nyberg:
What is the one thing I have
that my competitors do not have?
What can I invest in that my
competitors cannot replicate?
Information.
It’s the new competitive edge. Data is the lifeblood of business

3. HP understands
We’re in the new world of business technology, where IT
results are measured in business outcomes
IT as a revenue
just a cost center
generator
IT execs with
executive just IT budgets
accountability
Business initiatives just IT projects
NOT
just service level
Business requirements
agreements
Optimized
IT silos
infrastructure
Business services just IT services

4. Business Technology Portfolio
Technology for better business outcomes
Financial Communications Manufacturing Public Sector Health & Life
Services Media & & Distribution Sciences
Entertainment
Business Information Optimization
Business Technology Optimization
Adaptive Infrastructure
Servers & Storage Services Software

5. Storage Trends
© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

6. Storage-as-a-service
• HP Upline protects consumers’ digital
world (backup), lets them share photos
with friends and family, access work files
from anywhere…
• HP Electronic Vaulting for Enterprises –
innovative service for backup, recovery,
and security of critical business data
• HP Snapfish Online Photo Service – used
by over 40 million users; >6PB of storage

7. Evolving Storage Infrastructure
Dedicated Client-Server Web-Services
storage shared storage Storage
Clients
Storage +
Servers Servers
NAS
Storage Network
SAN

8. Storage trends
Data has become the lifeblood of business
• Storage blades
• Encryption
• Virtualization
• Tape for data retention
• Solid State Disks (SSD)
• MAID
• QOS features
• Clustered storage
• Policy-based data migration
• Capacity/Performance
optimized storage
• FCoE

9. HP StorageWorks…
Bridging the gap
between data
explosion and storage
infrastructure
© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

10. HP StorageWorks Value Proposition
Technology for better business outcomes
Change-ready
to accelerate growth
Bridge the gap
between data explosion
and storage infrastructure
Cost-effective Trusted partner
to lower costs to mitigate risks

11. Trusted partner –
StorageWorks portfolio
Bridging the gap between data explosion and
storage infrastructure
Integrated with applications, servers, software & services
Store Protect Archive
• SAN & NAS storage • Replication • Integrated archive
• Extreme data storage • Backup software • SATA/FATA/Tape
• Blade storage • Disk/Tape-based backup • Archiving software
• PolyServe • Secure Key Manager • Medical archive
Manage

12. Change-ready – Adaptive Infrastructure
Bridging the gap between data explosion and
storage infrastructure
Current state High-cost
Low-cost Future state
pooled
IT islands
assets Predictable
Service Levels
Virtualization Management & Automation
Infrastructure
Automation software
software • Capacity
• Performance
Network • Applications
fabric • Provisioning
Servers
Storage
& Thin Clients

13. Cost-effective – Reduced TCO
Bridging the gap between data explosion and
storage infrastructure
Energy costs
• Storage consumption low
• Cooling makes up two thirds
• Need for “Chip–to–Chiller”
Provisioning Data Reduction
Operations
Steps 11% • Deduplication
Clicks
Time
30%
− Accelerated
33%
TCO − Dynamic
7%
20% • Management
Hardware • Thin Provisioning
Software
Mainte nance • Virtualization
Labor
Powe r/Cooling/ Space
HP EMC NetApp

14. Cost-effective – Data reduction
Minimizing storage requirements for information
• Utilization 
− Thin Provisioning
Storage
− Space-efficient snapshots capacity Utilization 
− Virtualization
50 ucti
re
• # of Copies 
d
# of Copies 
% on
ty
aci
− Deduplication –
cap
80 ucti
re
accelerated & dynamic
d
% on
ta
10
01
da
01
− Data management 110 on
ti
ma
In fo r
a`
nd
A ge
`

15. Vision:
Industry Standard Storage Architecture
Bridging the gap between data explosion and
storage infrastructure
Service Delivery Management
Adaptive Infrastructure, Application Integration, Bridging the gap
Information Management
Storage Services
Thin
Encryption Replication Deduplication Backup Archive Security
Provisioning
Scale-Out Virtualized Storage
Trusted partner
Cost-effective
Industry Standard Management Interface
Change-
ready
Integrated multi-purpose storage Dedicated HP arrays Non-HP arrays
EMC IBM

16. Storage Product
Voorbeelden
© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

17. Change-ready – StorageWorks blades
Bridging the gap between data explosion and
storage infrastructure
Blades are easier to use,
modular, have simple
management tools, smaller Server Storage
components that implement Blades Blades
faster, and scale and network
more effectively…
Disk Drives
Adaptive Infrastructure “in a box”

18. HP StorageWorks 9100
Extreme Data Storage System
Enabling new business models for web 2.0 and enterprise customers
• Extreme Scalability
− Scale performance and capacity independently
and non-disruptively (change-ready)
• Extreme Affordability
− Pay a fraction of the cost of today’s
enterprise-class storage (cost-effective)
− Archived materials can now be moved
to more affordable system
− Elimination of application tier
• Unified Manageability
− Integrated server & storage management
tools from single management interface

19. HP PolyServe
On-demand, always-on computing utility
Application Management
• Speed & agility
Capacity Management
• High availability
High Availability
• Capacity
management
• Application
Shared Data
Shared Data
Consolidated Storage SAN management
Storage System
Storage System Storage System
Storage System Storage System
Storage System Storage System
Storage System
Storage System Storage System

20. HP PolyServe
Mission-Critical Application Deployment Platform
Application Management
• Scale-out
Oracle RAC Applications
Capacity Management
Scale Scale
High Availability
Up Up
Web & App. Server DB DB • Scale-up
X
Scale
Up
Messaging DB Applications
Back
File Serving
Up
Shared Data
Shared Data
Storage System
Storage System Storage System
Storage System Storage System
Storage System Storage System
Storage System

21. PolyServe
What does this do for customers?
• It improves the ROI on server and blades
− Improves server utilization (from around 10% to
60%+)
− Makes everything highly available
− Improves IT service levels to users
• It allows all server nodes to cooperate and scale
− File serving utility outperforms single headed NAS
architectures and keeps going
• It allows companies to consolidate databases and
reduce server count by 75%

22. HP StorageWorks XP
Better business outcomes
Business Outcomes & ROI
• Businesses require uninterrupted availability for
Mission-Critical applications
• XP’s completely redundant, scalable hardware
combines with unique replication capabilities to:
− Provide true 24x7 access to information
− Grow capacity up to 247PB of external
storage
− Thin provisioning for better utilization
Growth  Cost  Risk 
• Always-on availability for uninterrupted
information access
• Ultimate performance and scalability for
enterprise-class applications
• Multiple host and operating systems support

23. Efficient Data Management
Thin Provisioning
• Reduce cost and simplify data management with
XP Thin Provisioning
− Supplies capacity to your applications
from a virtual pool of storage 60
Used
− Allows you to configure large logical 45
Pool
volumes using a minimum of physical Allocated
Capacity
capacity and only pay for and install 30
storage when it is needed
− Automatically allocates physical 15
capacity as it is needed from the
virtual pool 0
6 months 1 year . 2 years
− Improves utilization, reduce stranded
storage, and reduce the total amount
of disk storage required over the life
of the system

24. HP StorageWorks EVA
Better business outcomes
Business Outcomes & ROI
• Maintenance, support and energy costs make
up >80% of IT costs.
• By leveraging Dynamic Capacity Manager in
a new EVA, customers see…
− Drastically higher utilization rates (from
30-50% to 70-85%)
− Significantly lower labor and energy costs
(more than 25% decrease)
Growth  Cost  Risk 
• Requires 25+% less administrative resources
• Enables IT to adjust to business needs more
quickly
• Replication and snapshot capabilities deliver
99.999% uptime

25. Enterprise Virtual Array
Automation and Aggregation
R5 R1
R5 R1
R5
R1

26. Enterprise Virtual Array
Automation and Aggregation
R5
R5 R1
R5 R1
R5
R1
R5 R1
R5
R5
R1
R5 R1
R1

27. Dynamic Capacity Manager
Disk space
Used

28. SAN Virtualization Services Platform
Storage virtualization for better business outcomes
Customer Servers
Customer SAN Single Point, Role Based
Fabric (dual)
Virtualization Services Manager
Data Path
Module
VRaid1 VRaid5 VRaid5
10K FC 10K FC 10K FC FATA
Command View

29. SAN Virtualization Services Platform
Storage virtualization for better business outcomes
Customer Servers
Customer SAN Single Point, Role Based
Fabric (dual)
Virtualization Services Manager
Data Path
Module
VRaid1 VRaid5 VRaid5
10K FC 10K FC 10K FC FATA
Migrate
Migrate
Command View

30. SAN Virtualization Services Platform
Storage virtualization for better business outcomes
1. Centralized management and pooling of storage
resources
A. Consolidation of HP and non-HP arrays
B. High performance split path architecture
C. Highly Scalable
2. Consistent set of storage and mobility services
A. Centralized volume management
B. Non-disruptive data migration and copy
services (clones and snapshots)
C. Sync and Async mirroring
3. Improve asset utilization and decrease costs with
true thin provisioning
A. Provision “thin” volumes and grow to larger
ones over time
B. Thin provisioning for any vendor’s hardware
Targeted at enterprise and mid-size firms that are experiencing significant storage
growth, the HP SVSP helps customers improve efficiency, simplify operations and
lower TCO by enabling the pooling and sharing of storage resources

31. HP StorageWorks Data Protection
& Archiving Solutions
malicious attack (hacker/virus)
data corruption/user error
device/equipment failure Cost
Site failure – data protection Site failure – instantaneous recovery
High
Last
Data loss (Recovery Point Objective)
Transaction Clustering
Continuous Data Remote data
Protection (CDP) replication
Local data
Minutes Near CDP replication
Two-stage back up
Hours and recovery
Traditional backup
Days
Active Archiving
Traditional
Weeks archive
Mission critical support services
Low
Days Hours Minutes Seconds
Recall/Recovery Time Objective

32. VMware failover
4 Step Disaster Recovery with SRM
Protected Site Recovery Site
4.
2. On the Protected site,
3. Finally, Recovery Site,
SRM restarts
1. SRM suspends any
virtualshuts downat
SRM prepares the the
virtual machines running
SRM machines the
datastoresite starting with
recovery groupsstarting
on the recovery for
virtual machinessite
failover of the protected
the virtual machines
designated as the
with the virtual non-
designated as
virtual machines.
Site critical to designated as
machinesprovide more
highest priority. Site
VirtualCenter Recovery resources priority.
the lowest for the virtual Recovery VirtualCenter
Manager machines to be powered Manager
Virtual Machines on at the recovery site. Virtual Machines
VMware Infrastructure VMware Infrastructure
Servers Servers
Storage Storage
Array-Based Replication

33. Typical Tape problem
Virtual Tape typical solution
Backup Server
LAN
SAN
HP 9000 Virtual
Library System Tape Library

34. How Virtual Tape reduces backup
windows
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00
Tape 0:00 – 4:38 4:38 -8:15
Library
6 SAN Servers 96 file and print with 4:1
multiplexing
6 LT02
drives (72 MB/s) (192 MB/s)
0:00 – 4:38 • 42% reduction in
6 SAN Servers backup window
VLS (72 MB/s)
• No multiplexing
32 virtual
drives 0:00 – 3:30 • 6 tape drives
96 LAN Servers available for other
(208 MB/s) backup jobs

35. HP Information Management solutions
Information faster
Lead in the information economy
Strategic initiatives
Business continuity and Governance and Document workflow
availability e-discovery transformation
Solutions
Document and records Enterprise document
Data protection management automation
Compliance archiving Document digitization
Performance archiving Integrated document
Legal analytics
management

36. The time to act is NOW…
Storage technology for better business outcomes
Opportunity: Increase employee productivity
Act now to implement
Risk: Lack of eDiscovery tools for compliance
a change-ready,
cost-effective
Opportunity: Make IT the center of innovation storage infrastructure
from a partner
you can trust.
Risk: Downtime and data loss
Opportunity: Better business decisions