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September 2011




HPSinsight


   THE PATH FORWARD
   Current Economic
   Challenges
Executive	
  Summary	
  

           Economic conditions are consistent with the deleveraging challenges articulated
           by many economists (most notably by Carmen Reinhart and Ken Rogoff). In this
           report we find:

              •   The primary cause of the economic crisis in 2008 was a credit bubble,
                  which caused inflated asset prices and elevated levels of debt, seen most
                  notably in the housing market.

              •   When the credit bubble burst during the financial crisis, unemployment
                  rose and asset prices fell, but the elevated levels of debt remained.

              •   Since the financial crisis in 2008, households and financial institutions
                  have been working to reduce the debt accumulated in the years leading
                  up to the collapse. This process has become known as “deleveraging”
                  and generally involves the use of income to reduce outstanding loans
                  rather than fund spending or investment.

              •   As individuals simultaneously increased savings to pay down debt,
                  reduced demand prolonged the recession and tempered economic
                  growth, again impacting individuals and creating a vicious circle that
                  impeded true recovery.

              •   These and other factors have contributed to the extended economic
                  stagnation we are currently experiencing. Our economic output (in real
                  GDP) is 8 percent below trend, with unemployment elevated above 9
                  percent, and expected to remain there until 2013.




                                                                  Hamilton Place Strategies |   1
Introduction	
  
	
  
           We are three years into an historic economic slump and no policy out of
           Washington during that time has successfully addressed the full extent of the
           problem. Whatever the impact has been (positive or negative) from the
           extraordinary efforts of the Federal Reserve, the President’s stimulus, and
           various other actions, it is undeniable to say that despite all the good-faith
           efforts, our economic challenges continue.

           This report is the first in a series of three intended to jumpstart a discussion of
           the economic policy path forward in conjunction with the return of Congress
           from summer recess, the President’s joint address to Congress on the economy,
           and the first meeting of the Joint Select Committee on Deficit Reduction.

           In this first report, we have worked to outline in a digestible form a view of the
           major cause of our extended economic slump. In the reports that follow, we
           will look at the major policy choices that exist to address our current problems,
           as well as the potential political path toward real action on the economy.

           This report has been prepared independently by Hamilton Place Strategies with
           the invaluable efforts of Ashley Smith and Russell Grote. No third party funded
           this work and our conclusions are our own. The analysis here has been
           conducted simply to further a public dialogue on the political and economic
           choices facing the country.


           Hamilton Place Strategies




           Matt McDonald
           Partner




                                                                   Hamilton Place Strategies |   2
Economic	
  overview	
  

                 The United States economy is in the midst of prolonged economic stagnation.
                 Unemployment remains above 9 percent, growth projections have continually
                 been revised down, and the chances of a double-dip recession are increasing.
                 This report provides a background to the crisis that helps describe the interplay
                 between household debt, stagnant incomes, and cautious behavior of creditors,
                 all of which have contributed to a period of slow growth in the U.S. economy.

                 The prolonged stagnation we are experiencing now is driven in large part by
                 the bursting of the credit bubble, the collapse in asset prices, and the effort by
                 households to rebuild balance sheets through deleveraging. As households all
                 cut back on spending at the same time to climb out of debt and rebuild their
                 savings, the impact to the total economy was negative and sustained. (See
                 Exhibit 1)
         	
  
                Exhibit!1 !

                THE PATH TO STAGNATION!

                         Debt Build Up!                Deleveraging!            Prolonged Stagnation!


                    •  Over the course of the •  Consumers reacted by       •  As consumers
                       period between the        increasing their savings      simultaneously
                       late ’90s and 2007,       rates and paying down         deleverage, this process
                       consumers built up        debt!                         puts downward
                       signicant debt!                                        pressure on prices and
                                              •  As savings increase,          reduces aggregate
                    •  When the economy          spending decreases!           demand, causing long-
                       contracted, they were !                                 term economic malise!
                       faced with falling
                       incomes and elevated
                       debt!




The	
  credit	
  bubble	
  

                 From the ’90s through the late 2000s, cheap credit helped to fuel an asset
                 bubble that would eventually collapse. This was most prominently seen in the
                 housing market. Cheap credit (inappropriately low interest rates relative to risk)
                 made it easy for people to borrow money to purchase a home. With limited
                 housing stock and an increase in demand because of more people looking to
                 purchase, prices were bid up. In hot markets, it was not uncommon for houses
                 to be on the market for a single day before purchase. The expectation of rising


                                                                                   Hamilton Place Strategies |   3
prices in turn incentivized both more aggressive bidding by consumers and
 looser lending to finance purchases.

Exhibit!2 !

CONSUMERS INCREASED NON-MORTGAGE DEBT,
FOLLOWED BY DELEVERAGING !
              Level of Consumer Debt by Type!                                                                                 While most types of debt
                                                                                                                              have decreased from their
              $1.0!                                                                                                           peak, student debt continues
                                                                                                                              to climb. In fact, including
              $0.9!
                                                                                                                              private loans, student loan
              $0.8!                                                                                                           debt is higher than credit
                                                                                                                              card debt.!
              $0.7!
 Trillions!




              $0.6!                                                                                                             HE Revolving!
              $0.5!                                                                                                             Auto Loan!
                                                                                                                                Credit Card!
              $0.4!
                                                                                                                                Student Loan!
              $0.3!                                                                                                             Other!
              $0.2!

              $0.1!

              $0.0!
                               !   !   !   !   !   !   !   !   !   !   !   !   !
                             99 000 001 002 003 004 005 006 007 008 009 010 011
                    19           2   2   2   2   2   2   2   2   2   2   2   2
Source: Federal Reserve Bank of New York!




Exhibit!3 !

MORTGAGE DEBT WAS THE LARGEST FACTOR IN
THE EXPLOSION OF CONSUMER DEBT!
                             Mortgage Debt Held by Consumers!
                             $14!
                                                                                                                                  Consumers took on
                                                                                                                                  signicant mortgage
                             $12!                                                                                                 debt during the
                                                                                                                                  housing boom of the
                             $10!                                                                                                 mid-2000s. !
                                                                                                                                  !
                                                                                                                                  Since the bust, the
                              $8!                                                                                                 number of
                                                                                                     Mortgage debt
                Trillions!




                                                                                                                                  foreclosures has
                                                                                                     reached its peak
                              $6!                                                                                                 skyrocketed as
                                                                                                     at $9.29T in
                                                                                                                                  consumers nd
                                                                                                     2008!
                                                                                                                                  themselves
                              $4!                                                                                                 underwater in ther
                                                                                                                                  home and unable to
                              $2!                                                                                                 pay their bills!

                                                                                                                                    Mortgage Debt!
                              $0!                                                                                                   Total Debt!
                                    2000!

                                            2001!

                                                    2002!

                                                            2003!

                                                                    2004!

                                                                            2005!

                                                                                    2006!

                                                                                            2007!

                                                                                                    2008!

                                                                                                            2009!

                                                                                                                    2010!




Source: Federal Reserve Bank of New York!




                                                                                                                            Hamilton Place Strategies |      4
Housing was not the only area where individuals increased their debt. There
            were also dramatic increases in auto loans, credit cards and student debt. In fact,
            household levels almost doubled from 2000 to 2007. Mortgage debt increased
            to $9.29 trillion dollars from under $4 trillion in 2000, while both credit card
            and auto loan debt peaked above $800 billion from under $5 billion. (See
            Exhibits 2 & 3)

            When the credit boom turned to bust in 2008, these high debt levels became
            unaffordable. The collapse in home values reduced household net worth and
            blocked refinance opportunities for those that were now “underwater.”
            Following the collapse, the subsequent recession compounded the problem by
            reducing household income. At the same time, household debt remained at the
            previously elevated levels. In response, individuals have increased their savings
            rates to pay off their debts and improve their balance sheets.

The	
  deleveraging	
  response	
  

            During the boom, individual savings rates as a percentage of disposable income
            was below 3 percent. Then from 2008 to 2011, individuals almost doubled their
            savings rate. Increased savings were used to pay outstanding debts. While the
            abnormally low savings rates of the bubble period were unsustainable, a
            collective sharp increase in savings provided an additional, sustained shock to
            the economy. This trend was compounded by the elimination of home equity
            as a resource to finance spending. (See Exhibit 4)

          Exhibit!4 !

           WHEN THE RECESSION BEGAN, CONSUMERS
           DRAMATICALLY INCREASED SAVINGS!
                                                           Personal Savings as % of Disposable Income!
                                                           7%!


                                                           6%!
                                                                                           Savings increased
                           Percent of Disposable Income!




                                                           5%!                             by 85% after the
                                                                                           crisis hit!

                                                           4%!                                                    Average from 2008-
                                                                                                                  present: 5.24%!
                                                           3%!


                                                           2%!                Average from
                                                                              2000-2007: 2.84%!

                                                           1%!


                                                           0%!
                                                                 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011!

           Source: Bureau of Economic Analysis!




                                                                                                                       Hamilton Place Strategies |   5
Companies accustomed to pre-crisis levels of consumer demand were now
             facing steep reductions in revenue. Given these conditions, companies increased
             lay-offs or shelved plans for new hiring until economic conditions improved.
             Less income and the threat of less income caused individuals to save more, in
             turn constricting demand and creating a vicious circle that has led to a
             prolonged stagnation. (See Exhibit 5)

            Exhibit!5 !

            WHEN ALL CONSUMERS DELEVERAGE AT ONCE,
            THE ECONOMY ENTERS A DOWNWARD SPIRAL!
                       External shock!
                                            Economic
                                            weakening!


                 Reduction in              The deleveraging            Consumers pay
                 payrolls and             process has turned           down excess
                 income!                   into a reinforcing          debt!
                                             feedback loop!


                                Slowdown in              Slowdown in
                                private sector           consumer
                                revenue growth!          spending!




Other	
  factors	
  

             While deleveraging helps explain our prolonged slump at a high level, other
             factors are evident and important.

             Even those who don’t have excess debt may be adjusting to a perceived “new
             normal” of stagnant incomes. If people feel that their incomes will not grow in
             the future, they will be less likely to borrow, invest and spend. Likewise for
             businesses, if they perceive reduced demand indefinitely or other uncertainty in
             the economic or regulatory environment, they are going to wait to hire or
             expand until the last possible moment.

             While debt levels and stagnant income growth explain deleveraging by debtors,
             both fail to address the behavior of creditors. Typically, when households pay
             creditor institutions such as banks, the bank will turn around and lend the
             money back into the economy. However, following the financial crisis, banks are
             rebuilding their own balance sheets both by necessity and by regulatory


                                                                   Hamilton Place Strategies |   6
mandate through the stockpiling of safe assets such as cash and U.S. Treasury
             bills rather than loaning money to businesses and consumers. This has the effect
             of cash remaining on the sidelines of the economy rather than sparking a more
             robust recovery.

End	
  result:	
  stagnation	
  

             In truth, all of these are contributing dynamics and are causing significant pain for
             the economy. Real output is 8 percent below trend and unemployment is
             elevated at 9.1 percent. The U.S. economy is producing well below its capacity
             and the impact on individuals and families has been disastrous. (See Exhibit 6)

           Exhibit!6 !

            THE RESULT: A PROLONGED ECONOMIC SLUMP!
                     Nominal vs. Real GDP!
                     $18!                                                                                 The L-shaped recovery in
                     $17!                                                                                 real GDP has translated
                                                                                                          into a persistently high
                     $16!                                                                       -9.8%!    unemployment rate,
                                                                                                          historically low tax
                     $15!                                                                                 revenues and a lot of
                                                                                                          uncertainty.!
            Trillions!




                     $14!                                                                       -8.04%!
                     $13!

                     $12!

                     $11!

                     $10!                                                                        NGDP!
                         $9!
                                                                                                   Real GDP (2005
                         $8!                                                                       dollars)!
                           2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011!



            Source: Bureau of Economic Analysis!




             The danger now for the U.S. is that the extended duration of the economic
             slump will have a detrimental impact beyond the current period. Most worrying
             for policy makers is the potential for cyclical unemployment becoming structural
             unemployment as workers’ skills deteriorate.

             This danger makes it extremely important that Washington gets the economic
             policy right. We will address those policy options in the next report on the
             economic path forward.




                                                                                                 Hamilton Place Strategies |         7
About	
  Hamilton	
  Place	
  Strategies	
  

            Hamilton Place Strategies is a policy and communications consulting firm based
            in Washington. As a firm, our focus and expertise lie at the intersection of
            government, business and media. Our deep experiences on all of these
            dimensions allow us to serve industry leaders seeking to navigate the paths
            between Washington and the private sector.

            HPS works with clients on a host of challenges, from crisis management and
            reputation building to policy analysis and business strategy. Our support includes
            outside advisory, as well as transformational work to directly improve client
            capabilities.

            Our collective prior work entails decades of experience at the highest levels of
            government, business and communications, including work in Congress, the
            White House, the Office of Management and Budget, the Treasury
            Department, the Financial Crisis Inquiry Commission, Presidential campaigns as
            well as management consulting.




                                                       Hamilton Place Strategies
                                                       1501 M St NW, Suite 350
                                                       Washington, DC 20005
                                                       (202) 822-1205
                                                       www.hamiltonplacestrategies.com




                                                                   Hamilton Place Strategies |   8

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HPS The Path Forward - Current Economic Challenges

  • 1. September 2011 HPSinsight THE PATH FORWARD Current Economic Challenges
  • 2. Executive  Summary   Economic conditions are consistent with the deleveraging challenges articulated by many economists (most notably by Carmen Reinhart and Ken Rogoff). In this report we find: • The primary cause of the economic crisis in 2008 was a credit bubble, which caused inflated asset prices and elevated levels of debt, seen most notably in the housing market. • When the credit bubble burst during the financial crisis, unemployment rose and asset prices fell, but the elevated levels of debt remained. • Since the financial crisis in 2008, households and financial institutions have been working to reduce the debt accumulated in the years leading up to the collapse. This process has become known as “deleveraging” and generally involves the use of income to reduce outstanding loans rather than fund spending or investment. • As individuals simultaneously increased savings to pay down debt, reduced demand prolonged the recession and tempered economic growth, again impacting individuals and creating a vicious circle that impeded true recovery. • These and other factors have contributed to the extended economic stagnation we are currently experiencing. Our economic output (in real GDP) is 8 percent below trend, with unemployment elevated above 9 percent, and expected to remain there until 2013. Hamilton Place Strategies | 1
  • 3. Introduction     We are three years into an historic economic slump and no policy out of Washington during that time has successfully addressed the full extent of the problem. Whatever the impact has been (positive or negative) from the extraordinary efforts of the Federal Reserve, the President’s stimulus, and various other actions, it is undeniable to say that despite all the good-faith efforts, our economic challenges continue. This report is the first in a series of three intended to jumpstart a discussion of the economic policy path forward in conjunction with the return of Congress from summer recess, the President’s joint address to Congress on the economy, and the first meeting of the Joint Select Committee on Deficit Reduction. In this first report, we have worked to outline in a digestible form a view of the major cause of our extended economic slump. In the reports that follow, we will look at the major policy choices that exist to address our current problems, as well as the potential political path toward real action on the economy. This report has been prepared independently by Hamilton Place Strategies with the invaluable efforts of Ashley Smith and Russell Grote. No third party funded this work and our conclusions are our own. The analysis here has been conducted simply to further a public dialogue on the political and economic choices facing the country. Hamilton Place Strategies Matt McDonald Partner Hamilton Place Strategies | 2
  • 4. Economic  overview   The United States economy is in the midst of prolonged economic stagnation. Unemployment remains above 9 percent, growth projections have continually been revised down, and the chances of a double-dip recession are increasing. This report provides a background to the crisis that helps describe the interplay between household debt, stagnant incomes, and cautious behavior of creditors, all of which have contributed to a period of slow growth in the U.S. economy. The prolonged stagnation we are experiencing now is driven in large part by the bursting of the credit bubble, the collapse in asset prices, and the effort by households to rebuild balance sheets through deleveraging. As households all cut back on spending at the same time to climb out of debt and rebuild their savings, the impact to the total economy was negative and sustained. (See Exhibit 1)   Exhibit!1 ! THE PATH TO STAGNATION! Debt Build Up! Deleveraging! Prolonged Stagnation! •  Over the course of the •  Consumers reacted by •  As consumers period between the increasing their savings simultaneously late ’90s and 2007, rates and paying down deleverage, this process consumers built up debt! puts downward signicant debt! pressure on prices and •  As savings increase, reduces aggregate •  When the economy spending decreases! demand, causing long- contracted, they were ! term economic malise! faced with falling incomes and elevated debt! The  credit  bubble   From the ’90s through the late 2000s, cheap credit helped to fuel an asset bubble that would eventually collapse. This was most prominently seen in the housing market. Cheap credit (inappropriately low interest rates relative to risk) made it easy for people to borrow money to purchase a home. With limited housing stock and an increase in demand because of more people looking to purchase, prices were bid up. In hot markets, it was not uncommon for houses to be on the market for a single day before purchase. The expectation of rising Hamilton Place Strategies | 3
  • 5. prices in turn incentivized both more aggressive bidding by consumers and looser lending to finance purchases. Exhibit!2 ! CONSUMERS INCREASED NON-MORTGAGE DEBT, FOLLOWED BY DELEVERAGING ! Level of Consumer Debt by Type! While most types of debt have decreased from their $1.0! peak, student debt continues to climb. In fact, including $0.9! private loans, student loan $0.8! debt is higher than credit card debt.! $0.7! Trillions! $0.6! HE Revolving! $0.5! Auto Loan! Credit Card! $0.4! Student Loan! $0.3! Other! $0.2! $0.1! $0.0! ! ! ! ! ! ! ! ! ! ! ! ! ! 99 000 001 002 003 004 005 006 007 008 009 010 011 19 2 2 2 2 2 2 2 2 2 2 2 2 Source: Federal Reserve Bank of New York! Exhibit!3 ! MORTGAGE DEBT WAS THE LARGEST FACTOR IN THE EXPLOSION OF CONSUMER DEBT! Mortgage Debt Held by Consumers! $14! Consumers took on signicant mortgage $12! debt during the housing boom of the $10! mid-2000s. ! ! Since the bust, the $8! number of Mortgage debt Trillions! foreclosures has reached its peak $6! skyrocketed as at $9.29T in consumers nd 2008! themselves $4! underwater in ther home and unable to $2! pay their bills! Mortgage Debt! $0! Total Debt! 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! Source: Federal Reserve Bank of New York! Hamilton Place Strategies | 4
  • 6. Housing was not the only area where individuals increased their debt. There were also dramatic increases in auto loans, credit cards and student debt. In fact, household levels almost doubled from 2000 to 2007. Mortgage debt increased to $9.29 trillion dollars from under $4 trillion in 2000, while both credit card and auto loan debt peaked above $800 billion from under $5 billion. (See Exhibits 2 & 3) When the credit boom turned to bust in 2008, these high debt levels became unaffordable. The collapse in home values reduced household net worth and blocked refinance opportunities for those that were now “underwater.” Following the collapse, the subsequent recession compounded the problem by reducing household income. At the same time, household debt remained at the previously elevated levels. In response, individuals have increased their savings rates to pay off their debts and improve their balance sheets. The  deleveraging  response   During the boom, individual savings rates as a percentage of disposable income was below 3 percent. Then from 2008 to 2011, individuals almost doubled their savings rate. Increased savings were used to pay outstanding debts. While the abnormally low savings rates of the bubble period were unsustainable, a collective sharp increase in savings provided an additional, sustained shock to the economy. This trend was compounded by the elimination of home equity as a resource to finance spending. (See Exhibit 4) Exhibit!4 ! WHEN THE RECESSION BEGAN, CONSUMERS DRAMATICALLY INCREASED SAVINGS! Personal Savings as % of Disposable Income! 7%! 6%! Savings increased Percent of Disposable Income! 5%! by 85% after the crisis hit! 4%! Average from 2008- present: 5.24%! 3%! 2%! Average from 2000-2007: 2.84%! 1%! 0%! 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011! Source: Bureau of Economic Analysis! Hamilton Place Strategies | 5
  • 7. Companies accustomed to pre-crisis levels of consumer demand were now facing steep reductions in revenue. Given these conditions, companies increased lay-offs or shelved plans for new hiring until economic conditions improved. Less income and the threat of less income caused individuals to save more, in turn constricting demand and creating a vicious circle that has led to a prolonged stagnation. (See Exhibit 5) Exhibit!5 ! WHEN ALL CONSUMERS DELEVERAGE AT ONCE, THE ECONOMY ENTERS A DOWNWARD SPIRAL! External shock! Economic weakening! Reduction in The deleveraging Consumers pay payrolls and process has turned down excess income! into a reinforcing debt! feedback loop! Slowdown in Slowdown in private sector consumer revenue growth! spending! Other  factors   While deleveraging helps explain our prolonged slump at a high level, other factors are evident and important. Even those who don’t have excess debt may be adjusting to a perceived “new normal” of stagnant incomes. If people feel that their incomes will not grow in the future, they will be less likely to borrow, invest and spend. Likewise for businesses, if they perceive reduced demand indefinitely or other uncertainty in the economic or regulatory environment, they are going to wait to hire or expand until the last possible moment. While debt levels and stagnant income growth explain deleveraging by debtors, both fail to address the behavior of creditors. Typically, when households pay creditor institutions such as banks, the bank will turn around and lend the money back into the economy. However, following the financial crisis, banks are rebuilding their own balance sheets both by necessity and by regulatory Hamilton Place Strategies | 6
  • 8. mandate through the stockpiling of safe assets such as cash and U.S. Treasury bills rather than loaning money to businesses and consumers. This has the effect of cash remaining on the sidelines of the economy rather than sparking a more robust recovery. End  result:  stagnation   In truth, all of these are contributing dynamics and are causing significant pain for the economy. Real output is 8 percent below trend and unemployment is elevated at 9.1 percent. The U.S. economy is producing well below its capacity and the impact on individuals and families has been disastrous. (See Exhibit 6) Exhibit!6 ! THE RESULT: A PROLONGED ECONOMIC SLUMP! Nominal vs. Real GDP! $18! The L-shaped recovery in $17! real GDP has translated into a persistently high $16! -9.8%! unemployment rate, historically low tax $15! revenues and a lot of uncertainty.! Trillions! $14! -8.04%! $13! $12! $11! $10! NGDP! $9! Real GDP (2005 $8! dollars)! 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011! Source: Bureau of Economic Analysis! The danger now for the U.S. is that the extended duration of the economic slump will have a detrimental impact beyond the current period. Most worrying for policy makers is the potential for cyclical unemployment becoming structural unemployment as workers’ skills deteriorate. This danger makes it extremely important that Washington gets the economic policy right. We will address those policy options in the next report on the economic path forward. Hamilton Place Strategies | 7
  • 9. About  Hamilton  Place  Strategies   Hamilton Place Strategies is a policy and communications consulting firm based in Washington. As a firm, our focus and expertise lie at the intersection of government, business and media. Our deep experiences on all of these dimensions allow us to serve industry leaders seeking to navigate the paths between Washington and the private sector. HPS works with clients on a host of challenges, from crisis management and reputation building to policy analysis and business strategy. Our support includes outside advisory, as well as transformational work to directly improve client capabilities. Our collective prior work entails decades of experience at the highest levels of government, business and communications, including work in Congress, the White House, the Office of Management and Budget, the Treasury Department, the Financial Crisis Inquiry Commission, Presidential campaigns as well as management consulting. Hamilton Place Strategies 1501 M St NW, Suite 350 Washington, DC 20005 (202) 822-1205 www.hamiltonplacestrategies.com Hamilton Place Strategies | 8