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William Bernbach - Praveena & Sana
1. Let me give you a hint !!! He is one of the
founders of the advertising agency Doyle
Dane Bernbach (DDB)
Can Any one here tell me who are we
going to talk about today?
Hello ladies and gentlemen. Today
we are going to talk about the
SUPERMAN of Modern
Advertising.
2.
3. About The Legend
William (Bill) Bernbach (1911–1982) was an
American advertising creative director. He was
one of founders of advertising agency Doyle
Dane Bernbach (DDB) in 1949. William
Bernbach was a creative leader who
revolutionized the way that advertising was
approached.
4. Above all he valued innovation and intuition
over science and rules. In an interview, he
credited his creativity as being the secret of
his success, saying, "I think I...had the
advantage of not knowing too much about
advertising, and therefore I could be
fresher and more original about it. As soon
as you become a slave to the rules, you’re
doing what everybody else does; when you
do what everybody else does, you don’t
stand out."
5. Simplicity was another quality exhibited
in Bernbach’s work. His copywriting
philosophy revolved around the idea
that persuasion was the purpose of
advertising and that only a simple
approach would "make crystal clear and
memorable the message of the
advertisement."
6. By incorporating creativity, simplicity and
humor into his advertisements, Bernbach
was able to create some of the most
successful campaigns in the history of
advertising. Advertisements for
Ohrbach’s, Levy’s bakery of
Brooklyn, Volkswagen and Avis are
among his most memorable pieces of
work.
Lets have a look at it.
10. Throughout his career, William Bernbach
won many awards and honors for his work
within the advertising industry. These
include induction into the Copywriters Hall
of Fame in 1964, The Man of the Year of
Advertising Award in 1964 and 1965, and
The Pulse Inc., Man of the Year Award in
1966. He was also named "Top Advertising
Agency Executive" in 1969 and received the
American Academy of Achievement Award
in 1976.
In addition to receiving copious
awards, Bernbach also designed the
Advertising Hall of Fame "Golden Ladder"
