SlideShare a Scribd company logo
1 of 2
Media Music Video Essay

                                           Lady Gaga
                                           Love Game
What 2 key concepts are you discussing? It is best if you state them at the beginning so
the reader knows what they are looking for.
The initial incentive of this clip of film is to be as sexy as possible. Lady Gaga uses a
variety of outrageous outfits to show her feminine attributes and to portray that as a
woman she is hardcore and sexy.
The whole mise en scene of the video is shot in dark secluded areas the hint at the
beginning of the video is the fact her ‘gang’ lift up a drain lid on a busy New York street
with her mark on it ‘Haus of Gaga’ and you know you are headed somewhere mysterious,
and deserted, it ranges from an underground basement to an underground train, to a box,
to a secluded sort of car park. The colours are very dark, with lady gaga wearing a range
of outfits which suit the theme (what is the theme?), white at the start of the video to
black and neutral at the end. The lighting stays practically the same all the way through
adapting to the setting e,g the train, the lights flash at the side to show it moving, the car
park the lights look cheap from the ceiling, dancing at the end its very central on her. The
light mainly keeps to a harsh white blue and grey.
At the beginning there is already a distinctive sign of institution. She straight away
promotes her album as the name of it is shaved on a gang members head seconds later
two earphones are displayed obviously advertising the network site Bebo. Jumping
forward again a beer bottle is focused and the make is shown. Companies will have paid
for their product to be used in this video and within 22 secs 3 have been shown.
The narrative starts with a sort of initiation process she is surrounded by men in a circle
in a dark place and is dancing for them in the middle, but is distinctively taking control of
the gang, who are all dressed in leathers and studs looking quite menacing with LG in a
white leotard a glowing stick and mesh in front of her eyes, she is mesmerizing to the
gang and easily falls for her and move closer to her, this then moves to a group dance on
the stairs of a tube station which then leads to a slow motion scene which shows the
energy of the group and leads to a train where there are at least 10-15 male dancers and
LG in the middle, she has dominated the group and they act as if they are beings that
have never seen a female specie, or not a female specie like her, this leads to a costume
change dressed like them, it shows that she is now part if not the leader of the group. At
this part of the dance they become more ‘touchy feely’ with LG. At first they appeared
frightened of her as a threat to their pack now they can’t keep their hands off her and are
so attracted to her. So at this stage she is the leader of an underground gang, it then
switches to a bigger area, a car park as if they have broken out of their compound and are
released like wild dogs. It is then broken up by police men arriving with the breakdown
of the music, some of her gang are arrested but LG takes a policeman ‘hostage’ in a booth
of some kind, a very confided space, her costume changes again so she looks similar to a
police officer as if changing sides, she is filmed kissing the male policeman then a police
woman as if to show off her sexuality more. The clips are very ‘blink and you’ll miss it’
with the realisation she is kissing another woman being quite demanding to watch. It also
portrays that not only can she dominate the emotions of a large gang of wild, under
achieving, gang men but also a status of high society and of the law and both genders. It
represents the fact that she can and will take and dominate for perfection, which I feel the
small shots of her naked covered in glitter sat on two models wearing under pants and
one with a denim jacket also, shows her as invincible and ‘perfect’. There are then
continuous shots of her kissing and being close with all the ‘characters’ showing an
invasion of space yet and irresistibility. The last scene is that of a large group dance with
the ‘gang’ where she is still dressed as a form of authority but is dancing with them with
complete control over the group and by her dancing , she is thrusting towards the camera
as if you are next to be controlled and dominated by her.


B
Great start to the term Hermione. You are getting a great sense of how narrative is
constructed and you are beginning to understand how Institution plays a part in these
creative works. It is important to remember that Institution is closely linked with Genre
and audience. It is important for the institution to know that they will benefit from the
money they have put out to these artists. So the video must attract a certain audience and
reflect a certain genre of music or video style that has been successful in the recent past.
Product placement does help with this but many videos do not include blatant product
placement and rely on genre and targeting to make their video successful in the main
stream, which will then in turn promote record sales and concert tour sales (it’s all one
big marketing machine).

Great attempt with institution, I know I haven’t discussed this concept with you so it may
be very new to you.

More Related Content

Viewers also liked

Methods for academic honesty workshop presentation
Methods for academic honesty workshop presentationMethods for academic honesty workshop presentation
Methods for academic honesty workshop presentationKimberly Jordan Seeber
 
Are Wikis and Weblogs an appropriate approach to foster collaboration, refle...
Are Wikis and Weblogs an appropriate approach to foster collaboration, refle...Are Wikis and Weblogs an appropriate approach to foster collaboration, refle...
Are Wikis and Weblogs an appropriate approach to foster collaboration, refle...Christian Schmidt
 
Mindfully Holding Space
Mindfully Holding SpaceMindfully Holding Space
Mindfully Holding SpaceDaryl Conner
 
<마더리스크라운드> Pharmacokinetics in pregnancy
<마더리스크라운드> Pharmacokinetics in pregnancy<마더리스크라운드> Pharmacokinetics in pregnancy
<마더리스크라운드> Pharmacokinetics in pregnancymothersafe
 
CPN204 Windows on Amazon EC2 – Top ten things - AWS re: Invent 2012
CPN204 Windows on Amazon EC2 – Top ten things - AWS re: Invent 2012CPN204 Windows on Amazon EC2 – Top ten things - AWS re: Invent 2012
CPN204 Windows on Amazon EC2 – Top ten things - AWS re: Invent 2012Amazon Web Services
 
Flexible Packaging Solutions for Chemical Manufacturers
Flexible Packaging Solutions for Chemical ManufacturersFlexible Packaging Solutions for Chemical Manufacturers
Flexible Packaging Solutions for Chemical Manufacturersaverash
 
Overview of Windows on AWS (CPN206) | AWS re:Invent 2013
Overview of Windows on AWS (CPN206) | AWS re:Invent 2013Overview of Windows on AWS (CPN206) | AWS re:Invent 2013
Overview of Windows on AWS (CPN206) | AWS re:Invent 2013Amazon Web Services
 
Statistical Approaches to Missing Data
Statistical Approaches to Missing DataStatistical Approaches to Missing Data
Statistical Approaches to Missing DataDataCards
 
TR- 069 클라이언트 검토자료 1편
TR- 069 클라이언트 검토자료 1편TR- 069 클라이언트 검토자료 1편
TR- 069 클라이언트 검토자료 1편ymtech
 
Create the perfect Childrens party...top tips
Create the perfect Childrens party...top tipsCreate the perfect Childrens party...top tips
Create the perfect Childrens party...top tipsclaregibbons
 
Whakatauki
WhakataukiWhakatauki
Whakataukirobynf
 

Viewers also liked (17)

Methods for academic honesty workshop presentation
Methods for academic honesty workshop presentationMethods for academic honesty workshop presentation
Methods for academic honesty workshop presentation
 
Are Wikis and Weblogs an appropriate approach to foster collaboration, refle...
Are Wikis and Weblogs an appropriate approach to foster collaboration, refle...Are Wikis and Weblogs an appropriate approach to foster collaboration, refle...
Are Wikis and Weblogs an appropriate approach to foster collaboration, refle...
 
5 music genres new
5 music genres new5 music genres new
5 music genres new
 
Mindfully Holding Space
Mindfully Holding SpaceMindfully Holding Space
Mindfully Holding Space
 
<마더리스크라운드> Pharmacokinetics in pregnancy
<마더리스크라운드> Pharmacokinetics in pregnancy<마더리스크라운드> Pharmacokinetics in pregnancy
<마더리스크라운드> Pharmacokinetics in pregnancy
 
Messina,Peloponnese Greece
Messina,Peloponnese GreeceMessina,Peloponnese Greece
Messina,Peloponnese Greece
 
CPN204 Windows on Amazon EC2 – Top ten things - AWS re: Invent 2012
CPN204 Windows on Amazon EC2 – Top ten things - AWS re: Invent 2012CPN204 Windows on Amazon EC2 – Top ten things - AWS re: Invent 2012
CPN204 Windows on Amazon EC2 – Top ten things - AWS re: Invent 2012
 
Flexible Packaging Solutions for Chemical Manufacturers
Flexible Packaging Solutions for Chemical ManufacturersFlexible Packaging Solutions for Chemical Manufacturers
Flexible Packaging Solutions for Chemical Manufacturers
 
Presentación evva castillo
Presentación evva castilloPresentación evva castillo
Presentación evva castillo
 
Overview of Windows on AWS (CPN206) | AWS re:Invent 2013
Overview of Windows on AWS (CPN206) | AWS re:Invent 2013Overview of Windows on AWS (CPN206) | AWS re:Invent 2013
Overview of Windows on AWS (CPN206) | AWS re:Invent 2013
 
Statistical Approaches to Missing Data
Statistical Approaches to Missing DataStatistical Approaches to Missing Data
Statistical Approaches to Missing Data
 
Census of india
Census of indiaCensus of india
Census of india
 
Drawing Together Online
Drawing Together OnlineDrawing Together Online
Drawing Together Online
 
TR- 069 클라이언트 검토자료 1편
TR- 069 클라이언트 검토자료 1편TR- 069 클라이언트 검토자료 1편
TR- 069 클라이언트 검토자료 1편
 
Create the perfect Childrens party...top tips
Create the perfect Childrens party...top tipsCreate the perfect Childrens party...top tips
Create the perfect Childrens party...top tips
 
Whakatauki
WhakataukiWhakatauki
Whakatauki
 
What is erp?
What is erp?What is erp?
What is erp?
 

More from HRHotson

Album advert research
Album advert researchAlbum advert research
Album advert researchHRHotson
 
Questionnaire Results From 11
Questionnaire Results From 11Questionnaire Results From 11
Questionnaire Results From 11HRHotson
 
Questionnaire Results From 12
Questionnaire Results From 12Questionnaire Results From 12
Questionnaire Results From 12HRHotson
 
Shot By Shot Analysis
Shot By Shot AnalysisShot By Shot Analysis
Shot By Shot AnalysisHRHotson
 
Song Permission
Song PermissionSong Permission
Song PermissionHRHotson
 
Zombie Love Slide Show
Zombie Love Slide ShowZombie Love Slide Show
Zombie Love Slide ShowHRHotson
 
Questionnaire By H & R
Questionnaire By H & RQuestionnaire By H & R
Questionnaire By H & RHRHotson
 
Key Concept
Key ConceptKey Concept
Key ConceptHRHotson
 

More from HRHotson (12)

Advert
AdvertAdvert
Advert
 
Album advert research
Album advert researchAlbum advert research
Album advert research
 
Convo
ConvoConvo
Convo
 
Questionnaire Results From 11
Questionnaire Results From 11Questionnaire Results From 11
Questionnaire Results From 11
 
Questionnaire Results From 12
Questionnaire Results From 12Questionnaire Results From 12
Questionnaire Results From 12
 
Genre
GenreGenre
Genre
 
Shot By Shot Analysis
Shot By Shot AnalysisShot By Shot Analysis
Shot By Shot Analysis
 
Song Permission
Song PermissionSong Permission
Song Permission
 
Brief
BriefBrief
Brief
 
Zombie Love Slide Show
Zombie Love Slide ShowZombie Love Slide Show
Zombie Love Slide Show
 
Questionnaire By H & R
Questionnaire By H & RQuestionnaire By H & R
Questionnaire By H & R
 
Key Concept
Key ConceptKey Concept
Key Concept
 

Recently uploaded

Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 

Recently uploaded (20)

Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 

Music Vid Lady Gaga Hermione

  • 1. Media Music Video Essay Lady Gaga Love Game What 2 key concepts are you discussing? It is best if you state them at the beginning so the reader knows what they are looking for. The initial incentive of this clip of film is to be as sexy as possible. Lady Gaga uses a variety of outrageous outfits to show her feminine attributes and to portray that as a woman she is hardcore and sexy. The whole mise en scene of the video is shot in dark secluded areas the hint at the beginning of the video is the fact her ‘gang’ lift up a drain lid on a busy New York street with her mark on it ‘Haus of Gaga’ and you know you are headed somewhere mysterious, and deserted, it ranges from an underground basement to an underground train, to a box, to a secluded sort of car park. The colours are very dark, with lady gaga wearing a range of outfits which suit the theme (what is the theme?), white at the start of the video to black and neutral at the end. The lighting stays practically the same all the way through adapting to the setting e,g the train, the lights flash at the side to show it moving, the car park the lights look cheap from the ceiling, dancing at the end its very central on her. The light mainly keeps to a harsh white blue and grey. At the beginning there is already a distinctive sign of institution. She straight away promotes her album as the name of it is shaved on a gang members head seconds later two earphones are displayed obviously advertising the network site Bebo. Jumping forward again a beer bottle is focused and the make is shown. Companies will have paid for their product to be used in this video and within 22 secs 3 have been shown. The narrative starts with a sort of initiation process she is surrounded by men in a circle in a dark place and is dancing for them in the middle, but is distinctively taking control of the gang, who are all dressed in leathers and studs looking quite menacing with LG in a white leotard a glowing stick and mesh in front of her eyes, she is mesmerizing to the gang and easily falls for her and move closer to her, this then moves to a group dance on the stairs of a tube station which then leads to a slow motion scene which shows the energy of the group and leads to a train where there are at least 10-15 male dancers and LG in the middle, she has dominated the group and they act as if they are beings that have never seen a female specie, or not a female specie like her, this leads to a costume change dressed like them, it shows that she is now part if not the leader of the group. At this part of the dance they become more ‘touchy feely’ with LG. At first they appeared frightened of her as a threat to their pack now they can’t keep their hands off her and are so attracted to her. So at this stage she is the leader of an underground gang, it then switches to a bigger area, a car park as if they have broken out of their compound and are released like wild dogs. It is then broken up by police men arriving with the breakdown of the music, some of her gang are arrested but LG takes a policeman ‘hostage’ in a booth of some kind, a very confided space, her costume changes again so she looks similar to a police officer as if changing sides, she is filmed kissing the male policeman then a police woman as if to show off her sexuality more. The clips are very ‘blink and you’ll miss it’ with the realisation she is kissing another woman being quite demanding to watch. It also portrays that not only can she dominate the emotions of a large gang of wild, under achieving, gang men but also a status of high society and of the law and both genders. It
  • 2. represents the fact that she can and will take and dominate for perfection, which I feel the small shots of her naked covered in glitter sat on two models wearing under pants and one with a denim jacket also, shows her as invincible and ‘perfect’. There are then continuous shots of her kissing and being close with all the ‘characters’ showing an invasion of space yet and irresistibility. The last scene is that of a large group dance with the ‘gang’ where she is still dressed as a form of authority but is dancing with them with complete control over the group and by her dancing , she is thrusting towards the camera as if you are next to be controlled and dominated by her. B Great start to the term Hermione. You are getting a great sense of how narrative is constructed and you are beginning to understand how Institution plays a part in these creative works. It is important to remember that Institution is closely linked with Genre and audience. It is important for the institution to know that they will benefit from the money they have put out to these artists. So the video must attract a certain audience and reflect a certain genre of music or video style that has been successful in the recent past. Product placement does help with this but many videos do not include blatant product placement and rely on genre and targeting to make their video successful in the main stream, which will then in turn promote record sales and concert tour sales (it’s all one big marketing machine). Great attempt with institution, I know I haven’t discussed this concept with you so it may be very new to you.