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The Employee
Value Proposition
Guest Presenter: Tony Kerekes
NVision Consulting Ltd.
TalentTakeaways
webinar & podcast ser...
AGENDAThe Series
TalentTakeaways
webinar & podcast series
Talent Takeaways Series
AGENDAAGENDAThe Sponsor
Talent Takeaways Series
Talent Management Made for Managers
Compensation Planning
Total Rewards
St...
Committed People.
Infinite Possibilities.
How to Increase
the Perceived
Value of Your
Total Rewards
Tony Kerekes
NVision C...
© 2011 (416) 466-3010
5
Session Outline/Outcomes
• Keys to building an effective total rewards
engagement strategy (for em...
© 2011 (416) 466-3010
6
Why Communicate?
?
Raise The Perceived Value
© 2011 (416) 466-3010
7
We Have To But Low Response/Complex
© 2011 (416) 466-3010
8
Drive Business Goals – KISS Dashboards
• Connect business plan and bonus
• Align sales comp plan w...
© 2011 (416) 466-3010
9
Raise Perceived Value
• Quantify and compare
 Manage employees’ perceptions (hard to value
“Total...
© 2011 (416) 466-3010
10
Raise Perceived Value - Managers
• The surveys say...
 Best way to get a raise – switch employer...
© 2011 (416) 466-3010
11
Raise Perceived Value - Rewards
Total Value Statement – Employee vs Contractor
Base
+ Bonus pay
+...
© 2011 (416) 466-3010
12
Breaking through the Barriers to Communication
?
© 2011 (416) 466-3010
13
Ask Employees – Set Goals
• How employees perceive the current program
• How well they understand...
© 2011 (416) 466-3010
14
Identify Audiences and Needs
• Identify the needs and characteristics at each target
audience (in...
© 2011 (416) 466-3010
15
Lead The Work
SHRM study of C-Level executives, including HR executives, in
which 40 percent anti...
© 2011 (416) 466-3010
16
Lead The Work
• Marketing has used freelancers for years
• Can deconstruct roles like JE eg compe...
© 2011 (416) 466-3010
17
Offer and Communicate TR to HIPO Pool?
17
Eg Wonolo
© 2011 (416) 466-3010
18
Identify Tactics and Tools
?
© 2011 (416) 466-3010
19
Planning – Provide a Roadmap
© 2011 (416) 466-3010
20
Make it Visual
• Headlines get 5 times the readership
• Twice as many people read photo captions
...
© 2011 (416) 466-3010
21
KISS – The One Minute News Cast
• Promise the reader:
 a benefit (WIIFM)
 news
 helpful inform...
© 2011 (416) 466-3010
22
Use Characters
• Rather than a complex pension formula, use an
identifiable character, e.g.
a “Ri...
© 2011 (416) 466-3010
23
How is Your TR Content Organized
Build e-bridges among HR dept functions to showcase TR
401K Work...
© 2011 (416) 466-3010
24
Summary – Connect Dots
?
AGENDAAGENDA NVision Consulting Ltd.
Talent Takeaways Series
416-406-2308
tony@nvisionconsulting.ca
www.nvisionconsulting....
AGENDAAGENDA
 Downloads
 Recorded Webinars
 Product Tour & Demo
Resources & Support
Talent Takeaways Series
REWARDview | Total Rewards Software
Talent Takeaways Series
Connect, Communicate & Engage With Your Employees
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The Employee Value Proposition

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Total Rewards encompasses a broad range of offerings from tangible (pay and benefits) to less quantifiable (policies, practices, flexibility) benefits, all of which are designed to attract and retain top talent. The challenge Compensation and Rewards professionals face today is finding a way to communicate the value of employment to an expanding number of employment roles in extremely competitive job markets coupled with rising turnover costs and decreasing engagement.

In this exclusive training webinar, special guest Tony Kerekes will share inside strategies from his 20+ years of designing and implementing total rewards programs for leading organizations. Get insights and ideas on how to adapt to the changing workforce and job market (contractors and freelancers will be 40% of the workforce) with a more effective total rewards program that gets results.

In this practical, “how to” webinar you’ll learn:
· Keys to building an effective total rewards engagement strategy (for employees, contractors and freelancers)
· How to develop a calendar of just-in-time communication (that you can keep up with)
· Tips and strategies for communicating total rewards to today’s workforce
· How to leverage varied communication styles and approaches
· How to turn total rewards into retention

Publié dans : Recrutement & RH
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The Employee Value Proposition

  1. 1. The Employee Value Proposition Guest Presenter: Tony Kerekes NVision Consulting Ltd. TalentTakeaways webinar & podcast series
  2. 2. AGENDAThe Series TalentTakeaways webinar & podcast series Talent Takeaways Series
  3. 3. AGENDAAGENDAThe Sponsor Talent Takeaways Series Talent Management Made for Managers Compensation Planning Total Rewards Stay Interviews
  4. 4. Committed People. Infinite Possibilities. How to Increase the Perceived Value of Your Total Rewards Tony Kerekes NVision Consulting Ltd. 416-406-2308 © 2011
  5. 5. © 2011 (416) 466-3010 5 Session Outline/Outcomes • Keys to building an effective total rewards engagement strategy (for employees, contractors and freelancers) • How to turn total rewards into retention • How to develop a calendar of just-in-time communication (that you can keep up with) • Tips and strategies for communicating total rewards to today’s workforce • How to leverage varied communication styles and approaches • You signed up to have a few tips or nuggets to try!
  6. 6. © 2011 (416) 466-3010 6 Why Communicate? ? Raise The Perceived Value
  7. 7. © 2011 (416) 466-3010 7 We Have To But Low Response/Complex
  8. 8. © 2011 (416) 466-3010 8 Drive Business Goals – KISS Dashboards • Connect business plan and bonus • Align sales comp plan with goals and CRM • Practical Examples:  Performance management  Celebrate goals visibly like LTA  Recognize desired behaviours
  9. 9. © 2011 (416) 466-3010 9 Raise Perceived Value • Quantify and compare  Manage employees’ perceptions (hard to value “Total Comp”)  Communicate philosophy (e.g. competitive, market leader)  If there is trust, its believed, if not – bigger issues • Advertise the “product” – the recruiters do with theirs
  10. 10. © 2011 (416) 466-3010 10 Raise Perceived Value - Managers • The surveys say...  Best way to get a raise – switch employers?  Poor link between good performance and pay increases - low pay differentials – do you pay 5X  Pay administration could be better (Steve Carrell)  Rank work/life as #1 or #2 reason in taking a job – are your managers your rewards brokers? Give them tools to KYC.
  11. 11. © 2011 (416) 466-3010 11 Raise Perceived Value - Rewards Total Value Statement – Employee vs Contractor Base + Bonus pay + Government benefits + Time off + Benefits + Pension + Other (L&D, enviro) = Total 100%________ ________ ________ ________ ________ ________ ________ ________ Paid Degree
  12. 12. © 2011 (416) 466-3010 12 Breaking through the Barriers to Communication ?
  13. 13. © 2011 (416) 466-3010 13 Ask Employees – Set Goals • How employees perceive the current program • How well they understand it • How they get information about pay and benefits (formal and informal) • What are their communication preferences? • Tools: surveys, focus groups, interviews, anecdotes • Set goals to improve (SMART)
  14. 14. © 2011 (416) 466-3010 14 Identify Audiences and Needs • Identify the needs and characteristics at each target audience (including concerns, sensitivities, dual roles, etc.) • Consider learning styles (giving directions) and focus eg USA Today • Look at demographic bands - age, level, salary, other • Consider the effect you want to create. • Consider contractors/freelancers
  15. 15. © 2011 (416) 466-3010 15 Lead The Work SHRM study of C-Level executives, including HR executives, in which 40 percent anticipated that a non- traditional employment model(or project- based employment) would be the employment model in the next decade.
  16. 16. © 2011 (416) 466-3010 16 Lead The Work • Marketing has used freelancers for years • Can deconstruct roles like JE eg compensation manager Other High End Work Low end Work
  17. 17. © 2011 (416) 466-3010 17 Offer and Communicate TR to HIPO Pool? 17 Eg Wonolo
  18. 18. © 2011 (416) 466-3010 18 Identify Tactics and Tools ?
  19. 19. © 2011 (416) 466-3010 19 Planning – Provide a Roadmap
  20. 20. © 2011 (416) 466-3010 20 Make it Visual • Headlines get 5 times the readership • Twice as many people read photo captions • Headlines, subheads, menus and bold text should tell the reader what is being explained in the text • Illustrations and graphics — simple & catch the eye • Look beyond the individual page - telling a story (deal pitches)
  21. 21. © 2011 (416) 466-3010 21 KISS – The One Minute News Cast • Promise the reader:  a benefit (WIIFM)  news  helpful information • Make your promise specific, for example: “With the improved incentive plan, your income could increase by 10%. Let’s see how.” or “No one will be disadvantaged by this change.” KISS - “Short words are best, and the old words when short are best of all” W. Churchill
  22. 22. © 2011 (416) 466-3010 22 Use Characters • Rather than a complex pension formula, use an identifiable character, e.g. a “Rick” • Employees can generalize personal circumstances from the character presented. Therefore, the characters should be:  Specific (provide details)  Relevant to audience (age, income)  Easy to understand
  23. 23. © 2011 (416) 466-3010 23 How is Your TR Content Organized Build e-bridges among HR dept functions to showcase TR 401K Work ExpLearning Policy Benefits HR
  24. 24. © 2011 (416) 466-3010 24 Summary – Connect Dots ?
  25. 25. AGENDAAGENDA NVision Consulting Ltd. Talent Takeaways Series 416-406-2308 tony@nvisionconsulting.ca www.nvisionconsulting.ca
  26. 26. AGENDAAGENDA  Downloads  Recorded Webinars  Product Tour & Demo Resources & Support Talent Takeaways Series
  27. 27. REWARDview | Total Rewards Software Talent Takeaways Series Connect, Communicate & Engage With Your Employees

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