Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.

1. Burke Smith
Founder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
Technology will never replace agents, but agents
using technology will!™
Winning Listings &
Converting Buyers
With Google Plus

2. Audio Issues
• During Todays webinar
attendees will be in listen-only
mode
• If you are experiencing audio
issues please contact:
GoToWebinar: 1-800-263-6317
• Submit questions
@HSAHomeWarranty on Twitter
with #HSAwebinar

3. Audio Issues
• Check to make sure your
computer isn’t muted
• Make sure your Audio
Mode is set to Use Mic &
Speakers if you haven’t
dialed in

4. • Reach out to your local HSA representative for a
recording and slides after today’s webinar
• Find your rep at www.onlinehsa.com
This is Recorded

5. Tutorial Videos on YouTube
on
YouTube.com/HSAWarranty

6. Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home
Warranty
• Founder of YourNetCoach, Founder of ipayOne,
Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real
estate transactions
• Featured on CNN & in the New York Times
• Nominated 2 years in a row Inman Innovator of the
Year
Clients have closed over $25 billion in residential real estate!

7. “THIS IS WHY
WE STARTED
ZILLOW!”
That’s almost $900 million in closed real estate
transactions without a single lead from Zillow or Trulia!

8. • Featured content writer on RIS Media
• Marketing and Promotions at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American
Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:
Brian Geick – Career Highlights

9. Think Differently!

10. What is this class
all about?

11. You help people
BUY and SELL the
American Dream

12. First time Home Buyers

13. Soldier Coming Home from War

14. Empty Nesters Retiring to
Travel the World

15. This class is
About YOU!

16. Social Media is your FREE platform:
• To share your stories
• To show your knowledge of a market
• To network
• Build your S.O.I.
• Do PR for you and your business
• Recruit and retain
Social Media does NOT replace what you
do, it complements what you do!

17. Help me
find a
house
What is my
house is
worth
Tell me
how the
market is
PROVE TO ME THAT I CAN TRUST YOU
Real Estate 101 vs. Social Media 101

18. Build a brand. You’re not
just an agent, you are a
brand within a brand.
What is your niche?

19. Building a Brand Identity

20. You’re not just an agent, you’re a brand.
What does your brand stand for?
Hint: “Don’t say Loyalty, Integrity and experience”
• 3 Step Branding Exercise:
• Write down 3 – 5 things that you think your brand represents in the
market.
• Ask your family, friends, co-workers and most importantly your past
clients what is the first thing that comes to mind when they think
about you and your brand.
• Compare their responses to yours.
What is your BIG, BOLD, BRANDING statement?
For example:
“The #1 resource for Indiana Real Estate”

21. What is YOUR Niche?
Create AGGRESSIVE
referrals

22. Market for listing appointments by
creating a higher perceived value.
The 40/40/20 rule.

23. 40/40/20 RULE
for Winning More
Listing Appointments
with Your Marketing

24. 40% is knowing your audience
Some Quick Facts About Your Next First Time Home Buyer
• Equal to or Bigger than Baby Boomer Generation , Roughly 26% of the
population
• 3 times the size of Generation X
• Weak on interpersonal skills …why? Technology
• Spending power exceeds $200 billion
• Close to family , so stay in touch with those past clients

25. 40% is the value of what you are offering
Example of Failed Marketing:
Really? I need you for that?

26. Anybody can tell you how much your
home is worth, contact us today and we
will tell you how to make your home
worth MORE!
You don’t need to know how much your
home is worth, you need to know how to
make your home worth MORE!
Example of Successful
Marketing:

27. 20% is the LOOK
What’s wrong with this picture?
What’s wrong with this picture?
Everything you do offline MUST have a
call to action to drive people online!!!

28. Everything you do offline MUST have a
call to action to drive people online.
For example:
5 Most Important things you need to know when
thinking of selling your home in Schererville

30. What Is Google +?
• A social network very similar to Facebook
• Gives a social aspect to all of Google’s services
– Search, Gmail, YouTube, Calendar

31. Why Do I need To Be On It?
Why do I need to
be on another
social network?

32. Get found, right when your
customers are most
interested.

33. What We Know
• 90% of today’s consumers search online when
looking for a home
• 33% of people looking for real estate
information on Google are searching for local
agents or brokers

34. Search Engines & Real Estate

35. What do top positioned Google
pages have in common?

36. Top 5
Factors correlated with a high Google search
ranking
• Number of Google +1
• Facebook Shares
• Backlinks
• Facebook Total
• Facebook Comments

37. Domain Name

38. The number of Google +1’s your website has is
more highly correlated with search rankings than
the name of your website
Source: Search Metrics

39. Homes for sale in Indianapolis

40. Top 3

41. Real estate agent in Madison WI

42. Paid
Ads

43. Business placed
on the 1st page of
search results
Think of it as the
new Yellow Pages
Just as you had to be in
the Yellow Pages you
NEED to be listed here

44. What About Google Places?
• In 2012 ‘Google Places’ changed to ‘Google+
Local’

45. When your customers search on
Google, the results to the right may
include relevant posts, photos, and
videos from your Google+ page.
Cantera Real Estate

47. • Google Plus pages get
prime real estate in
search results
• Includes relevant contact
information
• Directions to your office
• Reviews
• Recent posts

48. Getting Started

49. • Go to www.plus.google.com and sign in with a
Google account or create a new account
Creating a Google + Page

50. • Fill in the required information

51. • Verify your Email

52. From your Google Plus profile go to Home
in the upper left corner and select Pages

53. Click Create a page
Choose Local Business or Place

54. • Search for your
business and if you
find a matching result
you can click on it to
claim the page other
wise choose No not
my business

55. • If your business is already listed you must
verify that you are the business owner

56. • Enter your business information and select a
category
– Name, Address, Phone
– Category: Real Estate Consultant

57. • Check this box and enter the zip codes of the
areas you do business in

58. • Enter your business information
– Name, Address, Phone

59. • Now we’re ready to fill out your info

60. If you already had a Google Plus Page made
or had to claim your page this is where you
can join in

61. Add A Profile Picture
Click here to
upload a profile
picture

62. Add A Profile Picture
• Your profile picture should be professional and
of a high resolution
• It appears in all your posts and in search results
• You may also use a logo if you have one

63. Add A Cover Photo
Click here to
upload a Cover
Photo
Click here to upload
a cover photo

64. Add A Cover Photo
• Your cover photo is very large (1080 x 608 px) so
use a high resolution photo
– Minimum size requirement (480 x 270 px)
• Choose something that catches the eye and
represents your business or market
• This image is only seen when people visit your
page

65. Add Map and Search Photos
• These are the display photos for your business
on Google Maps and in search results
• Use photos of your office, team, and
neighborhoods you service

66. Add Map and Search Photos
Where your photos
appear in search results

67. • Use Dashboard in the upper left hand corner
drop down menu to access to your page’s
Activity center
• From here you can see if you’re missing
information, verify your page, start a G+ chat
with your followers and more

68. Google + Dashboard
• Add Managers
• Delete
• Transfer ownership
• Verify your page

69. Google + Dashboard
• Start a video Hangout
• Edit information about your
business

70. • Complete your page
• Use the progress bar at the top to see what
you’re missing
– Hours of operation
– Upload Photos of your team and building
– Add an introduction

71. Verifying Your Page
• After you’ve filled out
your information you can
Verify your page

72. Request a Pin

73. When the pin arrives, log back into your
Google + Dashboard, enter the pin and your
page will be verified

74. Checklist So Far
Created a page
Uploaded Photos
Filled out basic information
Requested to Verify Page

75. After Verification
• Link your website to your page
• Set a Google Plus URL
Verified Local Business
pages have a check
mark by their photo

76. Link To Your Website
Under the “About” heading look for a section
called Links and hit “Edit” at the bottom

77. Link To Your Website
Enter your website and link to your other social
networks

78. Set A URL
• Requirements
– Your page must be verified
• Can not be changed once set
• Your URL may be preassigned based on the
name of your page and the name of your linked
website.

79. Set A URL
Under the “Links” section claim your Google + URL

80. Build Your Brand – Online Reviews
• Setting up a Google Plus business page allows
people to review your business
• Reviews can not be anonymous. They are linked
to the reviewers Google + profile
• Reviews help you show up higher in search
results

81. “We live in social world where now and
for the foreseeable future, the
consumer is in control. They are more
informed than ever and have a choice
of who they work with,”
- Sherry Chris, CEO of Better
Homes and Gardens Real Estate

82. HSA Social Media Resources
Facebook.com/HSAhomewarranty

83. Video Walkthroughs
• www.YouTube.com/HSAWarranty

84. Just a Thought…
Everybody is….
• Tweeting
• Facebooking
• Blogging
• Texting
• Pinging
• Posting
• Emailing
Nobody is…
• Doorknocking
• Farming
• Calling
• Talking
• Writing
• Mailing
• Living
Your opportunity is to combine these two columns!!!!!

85. Thank You!
Burke.Smith@onlinehsa.com
Brian.Geick@onlinehsa.com

86. Questions