Take Off Conference 2013

Rémi Parmentier
Entrepreneur and front-end developer
Tilt Studio

@HTeuMeuLeu
http://www.hteumeuleu.fr

DESIGN

graphic
icons colors
industrial typography sp acing
DESIGN
interactuseirvxe peerience
user interface

« 7 inches tablets
are going to be
dead on arrival »
2010 Q4 conference call

« You’re headed
for a one-term
presidency »
to Barack Obama, 2010

« Most people make the mistake of thinking
design is what it looks like.
People think it's this veneer -- that the designers
are handed this box and told, 'Make it look
good!' That's not what we think design is.
It's not just what it looks like and feels like.
Design is how it works. »
in a NYT interview, 2003

DESIGN
is how it works

but
THERE’S A
BARE MINIMUM

1.
KEEP IT SIMPLE
stupid !

This is Norman’s
<a door

<
This is a click here link

This is a tap

It’s a tap
obligatory Star wars joke

2.
THE DEVELOPER’S
SYNDROM

3.
THE USER EXPERIENCE
of a toaster

This is my toaster
I hate it

3 problems with this design
1. no duration indication
2. only 3 bread pieces at a time
3. It’s dangerous

This is a conveyor toaster
I love it

THANKS !
this was fun