I was assigned a project by Expertrons to break down their product and come up with solution on the same

1. Product Teardown
Problem Statement: Increase engagements and retention in the App
Goal: Increase MAU by 10x and User retention by 10x
Haaris Khan
muhammadhaaris@gmail.com

2. About Expertrons
Expertrons is the world’s largest AI Videobot Technology platform that provides futuristic
communication, hiring & placement solutions for businesses and educational institutions as
well as EdTech and career guidance services for end consumers.
Some stats:
• 100k+ App downloads
• Unique visitors- 21.7k
• Average visit duration- 03:43 minutes
• # 100000+ minutes of career experiences from 6000+ expert
• # influenced 350,000+ aspirants
• # 1 of top 3 start-ups across the globe at Teclabs Accelerator
• # 1 of top 10 AI Start-ups in India, 2020
Goal: Making India more employable

3. Table of Contents:
• Methodology
• User persona
• Problem discovery
• Solution approach
• Prioritization
• success metrics

4. Methodology
Defining core problem
Increase Engagement Increase in call bookings, job guarantee program or career acceleration
program Find user expectation and pain points hindering bookings Define product solution and
features
Increase Retention Increase frequency of visits and decrease churn rate Explore users primary
problems for dropping off Define product improvements for those features
 Conducted user interviews (5 users)
 Conducted secondary research: installed various competitor apps and checked their platform, read
several articles and use cases

5. User Personas
Nancy, 24 years
Experienced
Nancy is an MBA graduate from tier-2 B-school. She aspires to
become a PM but the placement didn’t provide her with the
opportunity. So, she took the opportunity provided by the collage and
kept on applying for the role from outside. Currently, she has 1.5
years of experience in sales.
Goals
• Career counseling
• To access cost-effective courses
• Get a job as a PM
Pain points:
• Too much time spent on scrolling various options
• Lack of personalized question to ask from experts on free trial
Motivations:
• Suggestion from the ongoing Aspirants,
• Rewards and benefits
Sahil, 26 years
Student, experienced
Sahil is a civil engineering student (masters) from IIT Delhi
and has 2 years of work-ex. By looking at the placement
packages, he realized that he wants to pursue his career in
Data science.
Goals:
• Career counseling
• Become a Data Scientist
• Job opportunity in Data Science
Pain points:
• Very limited courses
• Difficult to navigate the experts
• Skeptical about the premium version
Motivations:
• Low price and discounts,
• Quality content and material
• Free resources as trial

6. Amit, 30 years
Experienced, married with
two kids
Amit is a B.com graduate and has experience of over 5+ years in
sales. He wants to change his career and is looking for good advice
and a new opportunity.
Goals
• To get career guidance
• New Job opportunities
Pain points:
• Doesn’t have time to upskill himself as the current job demands a
lot of time.
Motivations:
• Expert advice and job opportunities of his choice
• Customized goal based courses
• Quality content and material
Rahul, 25
Student, bachelor
Rahul completed his engineering and for 2 years he had
been preparing for CAT but failed to secure a good
percentile. Now, he wants a job and he is in a dilemma
about whether to attempt once again or take a job.
Goals
• Get career guidance
Pain points:
• He wants to talk to an existing user of Expertrons
before booking with an expert but the platform doesn’t
have such a feature.
Motivations:
• Personalization
• One to one interaction with current aspirants
• Rewards and benefits.
User Personas

7. Problem Discovery
Sahil and Nancy’s App Journey
Onboarding Product
Discovery
Product
Selection
Product
Purchase
Expectations Career counseling , job
opportunities and
courses
Find products hassle
free
Select
personalized and
relevant products
Place Order
I have never heard about
any company offering
counseling and job
guarantee. I wonder how to
use the app and also expect
if the basic experience is free
There are tons of experts to
ask for a course advice but
too much time spent on
scrolling various options
When I clicked on
the expert and asked
for best course for
data science, it came
up with different
results (in different
expert panels)
I looked for the courses
but couldn’t find
courses of my interest.
Also when I clicked to
check the price , it’s
shocking to see the
price.
Wow! There are lots of
experts. Lets check the top
PM expert to seek advice
from
Searched for a PM
but received
irrelevant results.
However after a few
more clicks I
somehow found an
expert I would like to
seek help from.
On the ‘Book call’
option, the price
breakup option showed
the inflated price
instead of the actual
breakup and this pissed
me off and I skipped the
booking

8. Solution
Approach
UX
Enhancements
New features
Success
Metrics

9. UX Enhancements
1.When a user searches for a
particular domain expert, the
output shows anonymous results
and not the results expected.
Here, the user searched for a PM
expert but the result showed
system engineer, investment
banker, etc.
According to a research, over 60%
users use search functionality so, it
is critical that we improve the
search relevancy.
2. When a user asks a question like what
are the courses should he take to land a
particular job. it’s says “did you mean How
did you prepare your resume to get
shortlisted for ABC company?” or any other
questions which is not relevant.
The App should have a course
recommendation question ready by the
expert or should have a free 1 to 1
counseling session for 5 minutes
compelling him to book a premium to hear
more from the expert.

10. 3. A user set his target skills — Business
analysis, Analysis and research, client
interaction, collaboration and team work and
Data science but the recommendation of
courses he got in the notifications are not
relevant to his target skills .
Such type of recommendations will only
dissuade customer from the App. Such
recommendation could be the result of the
unavailability of courses in the app. If we want
engagement and retention, we should have
trending courses in the app and those
courses should be advised by the relevant
experts for cross sell.
UX Enhancements

11. 5. When a user tried to see the price breakup,
it didn’t show the same instead, it showed the
inflated price (178 to 210) and which made her
skip the booking.
4. Profile section is redundant : It is both
inside the hamburger menu and in the bottom
of the home screen. Both are serving the
same purpose so the redundancy should be
removed. (The replacement tab is explained in
the later slide)
UX Enhancements

12. Value Vs Effort Prioritization
Name User Value Business Effort Score=
Value/Effort
Search relevancy 2.0
Course
recommendations
2.5
Trending courses 0.8
Profile redundancy
fix
2.0
Price breakup bug
fix
3
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13. Your booking is still in your cart!
Hey Nick, just a reminder you left booking
with Satyam Kumar. Click to view
The user was not notified
when she left without
completing the
transaction. There must
be a cart management
system. The user should
see that she had left a
booking in the cart and
she should be notified
through push notification
, in app notification or
any other communication
channel i.e. WhatsApp,
email, SMS, depending
on the cost and proper
communication strategy
in place
New Features
App users show
retention rates as
high as 190%
when they receive
one or more push
notifications within
the first 90 days of
using the app
(Statista)

14. New Features
Prakash jain
Data Analyst
Placed in Wipro
Instead of the home page loaded
with expert section, we can try to
have 30-sec short video bites of
successful aspirants explaining
how Expertrons helped them
achieve success or explaining the
benefits of job guarantee program
or career acceleration program. It
could be just like the experts
sharing their views in the intro
section. We can remove
the redundant
profile section and
shift the expert
section here
78% of people watch
online videos every
week, and 55% view
online videos every
day. In fact, that 54%
of consumers want to
see more video
content this year.
(Statista)

15. New Features
Current problem areas
There is no aspirant-2-aspirant interaction
model: Rahul wanted to talk to existing
users of the Expertrons in the app but he
left the app because he was expecting
reviews from the users in the platform. E.g.
The way we expect user review in
Amazon, Flipkart ,which carries decisive
weightage vs content provided by the
brand itself.
We can create a 2 way response system
(social gamification) in which a newcomer
would create a profile and ask questions
about the experience with an existing
Expertrons’ user or the alumnus. In return,
the responder will get x credit points which
could later be used for using a product in
the App.
Also, the users will have follow buttons so,
whenever the person followed, posts
anything the follower gets notified.
User generated content section. As soon
as someone posts something the person
followed gets the notification .Such
contents are an attention grabber and
would keep customers coming to the app
Nancy
Sales Manager,
ABC Company
Q. I want to know who is the cost effective
expert here for Product Management
guidance?
Answer vote Share request
Hey Nancy! I have been guided by @Parag
Agrawal sir, he is a PM at Microsoft and he
guided me in landing a job at ABC. I would
definitely recommend him considering your cost.
Like Reply Rate
Ashwin
Associate Product Manager, ABC Company
Ritvik Banerjee
Product Manager,
ABC Company
*Placed via Expertrons
Top 3 skills for a Product Manager:
1. Empathy
2. Communication
3. Data Analysis & interpretation.
Please do like and share!
Like reply Share
Solutions

16. New Features
• Create a gamified experience platform for a user by using a
credit point system. As soon as a user signs up he gets x
point credit and then he is assigned a set of tasks
accompanied by credits and a collective point will earn him
an opportunity to talk to an expert i.e. If he collects y points,
his target expert will let him talk for 5 minutes in exchange.
• To earn points a set of activities will be provided to increase
engagement. For example: He will be asked to post a
question to ask from an existing user. Post that he earns x
points. And as soon as any existing user answers his
questions, he gets a push notification to comeback and
check for the same and rate the reviews. This creates a
comeback loop.
• A habit building feature such as setting a goal. The goal
would be customizable like daily, weekly or fortnightly goal.
One the user completes a goal he gets rewarded with
badges.
Set a daily Goal now to get
rewarded
Ask/Respond Questions
Write a post
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17. Value Vs Effort Prioritization
Name User Value Business Effort Score=
Value/Effort
Cart Management 1.0
Bite size Alumni
content
0.8
Social Profile 0.6
User Generated
Content section
1.25
Daily goal setting 1.33
Push/in app
notification
2.5
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18. Success Metrics
Time on
Platform
Call booking
duration with
experts
Number of
Alumni video
bite, experts
view watched
Repeat Rate
Day 7
Day after
Day 30
Content
Engagement
Total questions
asked/answered
Number of
contents posted
Engagements on
other posts:
follow, like,
comment and
share

19. Thank you!