H/F University Presents: Growth Hacks - Jennifer Sable Lopez

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The document discusses how startups can use social media to build communities that support their products or services. It recommends starting small by focusing on one platform and being consistent in building a following over time. The key is engaging with others in the community by having a personality and sharing emotionally-connecting content. Tools like Twitter, Google+, and Pinterest searches can help find potential customers to target. Nurturing the community requires optimizing content for sharing, connecting users to each other through the product, and continually testing different strategies on social media. The most important things are focusing on consistency and tailoring the approach to the specific startup's community.

Technology

Social Media for Startups
Find and Build a Community That Cares

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

You don’t need to market it, right?

Marketing is for companies who have sucky
products. If you build something that is
amazing (think Flipboard or Instagram or
Instapaper) people will adopt it because it is
amazing. And you won’t have to do much
marketing, at least at the start.

- Fred Wilson

@jennita #growthhacks

Don’t forget about Community

@jennita #growthhacks

Start Small

@jennita #growthhacks
http://www.flickr.com/photos/jameson42

Focus + Consistency = #Win
2009 = ~4000 followers

@jennita #growthhacks

Focus + Consistency = #Win
Today

@jennita #growthhacks

Be a part of the community

@jennita #growthhacks

Community = Emotion

@jennita #growthhacks

Have a Personality

@jennita #growthhacks

Followerwonk

MozCon!

@jennita #growthhacks

Have Someone Do It

@jennita #growthhacks
http://socialfresh.com/community-manager-report-2012/

Optimize Sharing - Content

@jennita #growthhacks

What About Your App?

@jennita #growthhacks

Connect them with friends!

@jennita #growthhacks

Remember Focus + Consistency

@jennita #growthhacks

Use Photos to share content
36 likes
2 shares
7 comments

Snooze
Fest…

@jennita #growthhacks

Use Photos to share content
161 likes
62 shares
14 comments

#WINNING

@jennita #growthhacks

Promote FB Posts – 4-5 min

@jennita #growthhacks

Google+ - Ultimate Ego Bait

@jennita #growthhacks

Google+ - ripples

@jennita #growthhacks

Quora – Ask questions

@jennita #growthhacks

http://mz.cm/UXKIec

@jennita #growthhacks

This works for us

@jennita #growthhacks

It may not work for you

@jennita #growthhacks

Ask yourself…

Is your community International?

Are they on social at work or home?

What wording is best?

What gets your people emotional?

@jennita #growthhacks

Use Social Media
to
Find, Build, and
Nurture Your
Community

Thank You!

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

What's hot

Do you work in an office and you find yourself counting down to Friday? Have you ever dreamed of travelling the world or working on your own schedule and not typical 9 to 5? Actually, there’s another option than the typical career. In 2011, I started freelancing on the side. Now, I am a full-time freelancer, working on various exciting projects for clients all over the world. Do you want to know how I got my very first freelance project, why I chose freelancing and how to land your first client? In this talk, you'll hear about my personal experiences and lessons learned from 6 years of freelancing. This talk was given at HackConf, Sofia, Bulgaria on September 30, 2017. Speaker: Jenny is a Senior UX/Product Designer at Toptal, an exclusive global network of the top freelance designers, developers, and finance experts. With a passion for helping newcomers in UX to grow and succeed, she mentors designers under her mentorship program. She also founded and co-organizes the Ladies that UX Amsterdam community. In her spare time, she likes globetrotting and has explored over 45 countries.

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The work of a UX Designer is to optimize the experience for users. But how can we determine if our designs are truly better? Unless we measure data, we can’t. In this talk, Jenny will share how she uses data to design products and services around the world. She will discuss: * Why designers should embrace data * Qualitative v.s. quantitative data * Why A/B tests alone is not enough * How to use data in design * Case study: building a UX community with data This talk was presented at UXDA Chiang Mai, sponsored by Punspace

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Businesses know they need to localize their products before expanding into a new market. However, many businesses neglect the importance of cultural diversity and merely offer translations. In this talk, we will discuss examples from Jenny’s experience of designing for users in Europe, North- and South America, Asia, and Southeast Asia. Topics will include: • what does culture influence? • common design patterns for different cultures • do’s and dont’s for cross-cultural UX design

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This is from a presentation that Rachel Karl did for a business group on the State of Social Media in 2014 and What Your Company Can Do About it Today. Rachel highlights Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google Plus. She also discusses how “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” – quote from Erik Qualman. If you'd like more information on Rachel and her company, Suite 4, or if you'd like to hire Rachel to speak to your group, please visit www.Suite4Social.com or email us today at concierge@suite4social.com and we'd be happy to help.

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With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small. If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry. I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.

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Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.

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Want your product to dominate the world? Here several case studies will show why you need more than translations to break into new markets. As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide. To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences, there's a big danger where we think our work is great, but users in other countries finds it terrible, or worse, unusable. Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia. In this talk you will learn key insights including: - How culture affects design, UX and front-end - Case study of cultural differences: Germany v.s. Netherlands - UI patterns comparison of the East and the West: Mozilla Firefox homepage, WeChat and Chinese app interfaces - Design for culture, not stereotypes - Research local mobile device usage

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H/F University Presents: Growth Hacks - Jennifer Sable Lopez

1. Social Media for Startups Find and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita

2. You Have This Great Product

3. You don’t need to market it, right? Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start. - Fred Wilson @jennita #growthhacks

5. Social Media… @jennita #growthhacks

6. Don’t forget about Community @jennita #growthhacks

7. But how do you do that?

8. Start Small @jennita #growthhacks http://www.flickr.com/photos/jameson42

9. Focus + Consistency = #Win 2009 = ~4000 followers @jennita #growthhacks

10. Focus + Consistency = #Win Today @jennita #growthhacks

11. Be a part of the community @jennita #growthhacks

12. Community = Emotion @jennita #growthhacks

13. Have a Personality @jennita #growthhacks

14. How to Find Your People

15. Twitter Search @jennita #growthhacks

16. Google+ Search @jennita #growthhacks

17. Pinterest Search @jennita #growthhacks

18. Quora Search @jennita #growthhacks

19. Google… WHAAA @jennita #growthhacks

20. Dig Deeper

21. Followerwonk @jennita #growthhacks

22. Followerwonk @jennita #growthhacks

23. Followerwonk

24. Followerwonk MozCon! @jennita #growthhacks

25. Followerwonk @jennita #growthhacks

26. Followerwonk @jennita #growthhacks

27. You Found Them… Now What?

28. Have Someone Do It @jennita #growthhacks http://socialfresh.com/community-manager-report-2012/

29. Optimize Sharing - Content @jennita #growthhacks

30. What About Your App? @jennita #growthhacks

31. What About Your App?

32. And Your Data?

33. And Your Data?

34. Wow Them! @jennita #growthhacks

35. Wow Them!

36. Connect them with friends! @jennita #growthhacks

37. Remember Focus + Consistency @jennita #growthhacks

38. Never Give Up

39. Do all the things! A few tips

40. EdgeRank @jennita #growthhacks

41. Use Photos to share content 36 likes 2 shares 7 comments Snooze Fest… @jennita #growthhacks

42. Use Photos to share content 161 likes 62 shares 14 comments #WINNING @jennita #growthhacks

43. Promote FB Posts – 4-5 min @jennita #growthhacks

44. Google+ - Ultimate Ego Bait @jennita #growthhacks

45. Google+ - ripples @jennita #growthhacks

46. Quora – Ask questions @jennita #growthhacks

47. TEST ALL THE THINGS

48. @jennita #growthhacks

49. http://mz.cm/UXKIec @jennita #growthhacks

50. Bullshit.

51. This works for us @jennita #growthhacks

52. It may not work for you @jennita #growthhacks

53. Ask yourself… Is your community International? Are they on social at work or home? What wording is best? What gets your people emotional? @jennita #growthhacks

54. Use Social Media to Find, Build, and Nurture Your Community

55. Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita

H/F University Presents: Growth Hacks - Jennifer Sable Lopez

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