SlideShare a Scribd company logo
1 of 8
Download to read offline
Company Portfolio
Contents
1) Brand Concept
2) Brand
3) Products
4) Media & Public Relations
Brand Concept
Duft & Doft specializes
in premium scented
body and skincare
products made
with natural ingredients.
Brand
Duft & Doft products can be
found all over Korea in retail stores,
high-end department stores,
Duty-free malls, and nationwide
drugstore chain.
It has recently launched its
brand in Hong Kong as well.
Products
Duft & Doft is most well-known for its exquisitely fragranced Body care products. Although
the brand is relatively young, its unique and captivating fragrances
are quickly gaining popularities in South Korea and Hong Kong.
Products
Each of the ten different Duft &
Doft fragrance
lines contain
body care products with unique
scents for every season and
every occasion
Products
Duft&Doft skincare lines are comprised of highly effective
Anti-Aging solutions and convenient & comprehensive daily care products
Media & Public Relations
Although Duft&Doft does not launch massive media campaign on it’s own,
its products are continuously exposed through Korean celebrities,
internet beauty apps, blogs, and social networking sites users
who provide very favorable reviews.

More Related Content

What's hot

Dettol Liquid Hand Wash
Dettol Liquid Hand WashDettol Liquid Hand Wash
Dettol Liquid Hand WashSameer Mathur
 
Lux, dove & lifebuoy. marketing mix
Lux, dove & lifebuoy. marketing mixLux, dove & lifebuoy. marketing mix
Lux, dove & lifebuoy. marketing mixSumant Rathod
 
Fundamentals of advertising
Fundamentals of advertisingFundamentals of advertising
Fundamentals of advertisingNitinsinha36
 
How the Korean Cosmetics Products Affect the Skin?
How the Korean Cosmetics Products Affect the Skin?How the Korean Cosmetics Products Affect the Skin?
How the Korean Cosmetics Products Affect the Skin?Cremorlab Singapore
 
How to choose the best for bulk hyaluronic acid serum
How to choose the best for bulk hyaluronic acid serumHow to choose the best for bulk hyaluronic acid serum
How to choose the best for bulk hyaluronic acid serumUrist Cosmetics Inc
 
PPT on Strategic Management
PPT on Strategic ManagementPPT on Strategic Management
PPT on Strategic ManagementRahul Jain
 
Lakme marketing strategy
Lakme marketing strategyLakme marketing strategy
Lakme marketing strategyVardha Mago
 
Loreal Paris presentation
Loreal Paris presentationLoreal Paris presentation
Loreal Paris presentationSutapa Nandy
 
V53 rexona 10 step marketing plan_R.Olivar
V53 rexona 10 step marketing plan_R.OlivarV53 rexona 10 step marketing plan_R.Olivar
V53 rexona 10 step marketing plan_R.OlivarKaye Olivar
 
Nivea press release
Nivea   press releaseNivea   press release
Nivea press releaseKartik Verma
 

What's hot (20)

L'OREAL CB assignment
L'OREAL CB assignmentL'OREAL CB assignment
L'OREAL CB assignment
 
Brand repositioning
Brand repositioningBrand repositioning
Brand repositioning
 
War of deodorants
War of deodorantsWar of deodorants
War of deodorants
 
Red bull 1
Red bull  1Red bull  1
Red bull 1
 
hand syntizer marketing plan
hand syntizer marketing planhand syntizer marketing plan
hand syntizer marketing plan
 
Toilet soaps
Toilet  soapsToilet  soaps
Toilet soaps
 
Dettol Liquid Hand Wash
Dettol Liquid Hand WashDettol Liquid Hand Wash
Dettol Liquid Hand Wash
 
Lux, dove & lifebuoy. marketing mix
Lux, dove & lifebuoy. marketing mixLux, dove & lifebuoy. marketing mix
Lux, dove & lifebuoy. marketing mix
 
Skin cream market study of India
Skin cream market study of IndiaSkin cream market study of India
Skin cream market study of India
 
Cosmoprof Bolonia 2010 מכון היצוא - תערוכת
Cosmoprof Bolonia 2010 מכון היצוא - תערוכתCosmoprof Bolonia 2010 מכון היצוא - תערוכת
Cosmoprof Bolonia 2010 מכון היצוא - תערוכת
 
Fundamentals of advertising
Fundamentals of advertisingFundamentals of advertising
Fundamentals of advertising
 
How the Korean Cosmetics Products Affect the Skin?
How the Korean Cosmetics Products Affect the Skin?How the Korean Cosmetics Products Affect the Skin?
How the Korean Cosmetics Products Affect the Skin?
 
How to choose the best for bulk hyaluronic acid serum
How to choose the best for bulk hyaluronic acid serumHow to choose the best for bulk hyaluronic acid serum
How to choose the best for bulk hyaluronic acid serum
 
PPT on Strategic Management
PPT on Strategic ManagementPPT on Strategic Management
PPT on Strategic Management
 
Lakme marketing strategy
Lakme marketing strategyLakme marketing strategy
Lakme marketing strategy
 
Loreal Paris presentation
Loreal Paris presentationLoreal Paris presentation
Loreal Paris presentation
 
V53 rexona 10 step marketing plan_R.Olivar
V53 rexona 10 step marketing plan_R.OlivarV53 rexona 10 step marketing plan_R.Olivar
V53 rexona 10 step marketing plan_R.Olivar
 
Rin vs tide
Rin vs tideRin vs tide
Rin vs tide
 
Nivea press release
Nivea   press releaseNivea   press release
Nivea press release
 
Loreal Paris Annual Digital Strategy
Loreal Paris Annual Digital StrategyLoreal Paris Annual Digital Strategy
Loreal Paris Annual Digital Strategy
 

Similar to Duft and Doft Portfolio

Similar to Duft and Doft Portfolio (20)

Top soap brands in India By ASHITA KISPOTTA
Top soap brands in India By ASHITA KISPOTTATop soap brands in India By ASHITA KISPOTTA
Top soap brands in India By ASHITA KISPOTTA
 
Brand Equity of Dove
Brand Equity of DoveBrand Equity of Dove
Brand Equity of Dove
 
Project on fair&lovely
Project on fair&lovelyProject on fair&lovely
Project on fair&lovely
 
Dove
DoveDove
Dove
 
Dove Networking Marketing
Dove Networking MarketingDove Networking Marketing
Dove Networking Marketing
 
212660334 case-study-2
212660334 case-study-2212660334 case-study-2
212660334 case-study-2
 
Lux deo
Lux deoLux deo
Lux deo
 
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
 
Pbm final
Pbm finalPbm final
Pbm final
 
Marketing plan dove
Marketing plan  doveMarketing plan  dove
Marketing plan dove
 
Dove Whitenening Deodrant- Brand Extension
Dove Whitenening Deodrant- Brand ExtensionDove Whitenening Deodrant- Brand Extension
Dove Whitenening Deodrant- Brand Extension
 
L'oréal case - Globalisation of AMerican Beauty
L'oréal case - Globalisation of AMerican BeautyL'oréal case - Globalisation of AMerican Beauty
L'oréal case - Globalisation of AMerican Beauty
 
Pbm phase 1
Pbm phase 1Pbm phase 1
Pbm phase 1
 
Dove - Marketing Plan
Dove - Marketing PlanDove - Marketing Plan
Dove - Marketing Plan
 
hul.pptx
hul.pptxhul.pptx
hul.pptx
 
Cosmetics
CosmeticsCosmetics
Cosmetics
 
Mm project ppt
Mm project pptMm project ppt
Mm project ppt
 
Loreal case study
Loreal case studyLoreal case study
Loreal case study
 
Marketing strategy by Tooba Shafique
Marketing strategy by Tooba ShafiqueMarketing strategy by Tooba Shafique
Marketing strategy by Tooba Shafique
 
86975418 a-case-study
86975418 a-case-study86975418 a-case-study
86975418 a-case-study
 

Duft and Doft Portfolio

  • 2. Contents 1) Brand Concept 2) Brand 3) Products 4) Media & Public Relations
  • 3. Brand Concept Duft & Doft specializes in premium scented body and skincare products made with natural ingredients.
  • 4. Brand Duft & Doft products can be found all over Korea in retail stores, high-end department stores, Duty-free malls, and nationwide drugstore chain. It has recently launched its brand in Hong Kong as well.
  • 5. Products Duft & Doft is most well-known for its exquisitely fragranced Body care products. Although the brand is relatively young, its unique and captivating fragrances are quickly gaining popularities in South Korea and Hong Kong.
  • 6. Products Each of the ten different Duft & Doft fragrance lines contain body care products with unique scents for every season and every occasion
  • 7. Products Duft&Doft skincare lines are comprised of highly effective Anti-Aging solutions and convenient & comprehensive daily care products
  • 8. Media & Public Relations Although Duft&Doft does not launch massive media campaign on it’s own, its products are continuously exposed through Korean celebrities, internet beauty apps, blogs, and social networking sites users who provide very favorable reviews.