2. Data is Transforming the Enterprise…Now!
Billions of connected devices
Consumers access everything
instantly
Data has become a valuable
corporate asset
Enterprises must change business models
or become irrelevant
3. The New World of Business
Pre-transaction insights
Create new sources of revenue
New customer engagement models
Gain actionable intelligence from all
of the data
Business has access to more data
Accelerate Time to Value
4. Traditional Data Constraints
Structured data only
Difficult to combine data types
Siloed environments
Stale and outdated
Impact
to IT
The
Business
Implications
Data
Limitations
5. Traditional Data Constraints
Lack of visibility
No insights to:
– Customer patterns, supply chains,
employee engagement,
customer satisfaction
Reporting, no predictions
Limited access for users
Lack of timeliness
Data
Limitations
Impact
to IT
The
Business
Implications
6. Traditional Data Constraints
Application centric view
Packaged solutions
Proprietary technology stacks
with vendor lock-in
Mostly in data center
The
Business
Implications
Data
Limitations
Impact
to IT
7. Open
Connected Data
Platforms
Data at
Rest
Data in
Motion
ACTIONABLE INTELLIGENCE
Modern Data Applications
The Future of the Enterprise is About All Data
The Shift to
Modern Data
Architecture
is Happening
Now
8. Connected Data Platforms Accelerate Time to Value
Data in
Motion
Data at
Rest
Deep Historical
Analysis
DATA CENTER
Stream Analytics
Edge
Data
Data in
Motion
Machine
Learning
CLOUD Edge
Data
Edge
Analytics
Data at
Rest
9. Connected Data Platforms – Transformations for Retail
Social Signals
Data in
Motion
Data at
Rest
Deep Historical
Analysis
DATA CENT ER
Stream Analytics
Edge
Data
Data in
Motion
Machine
Learning
CLOUD
Edge
Data
Edge
Analytics
Data at
Rest
Store to Store
Operations
Inventory System
Real-time
Supply Chain
Optimization Based
on POS Data
360 Degree of
the Consumer
Customer
Buying Patterns
Loyalty
Program
11. New Open Source Genomics Platform Initiative
“Unleashing the power of data through open community and collaboration
is the right approach to solve a complex problem like precision medicine.
Initiatives like this one will break data silos and share data in an open
platform across industries to speed genomics-based research and
ultimately save lives.”
DJ Patil @DJ 44
Chief Data Scientist, White House Office of Science and Technology Policy
12. Imagine this Future
All Data
Link customer, product,
and supply chain
Real time analytics at the edge
Data is everyone’s product
Data is your future
Good Mornin
I am excited about 2 Big milestones we will be celebrating 10/5
Proud of all of our accomplishments
I’ve always said Hadoop is too Big for 1 company; requires Ecosystem & Community
So congrats to all of us and what we have accomplished
Because of our collective work, the success of hadoop has enabled a ‘Data Revolution’.
And this will change the fundamental way every industry works and how every line of business interacts with their customers, products and supply chains for the next 20 years.
It will even change the fundamental way our lives work from:
How we Shop
How our Healthcare is provided
How financial transactions are processed
How our Transportation Functions
How we interact with the Media and it with Us
What you are seeing now…and it will become the norm… is: the Products we use everyday, from the cars we drive, to our athletic gear will be monitored so we can better understand how well these products are performing, and how satisfied the customers are.
This will create Very large … New Economies that generate Billions of $ of New Value ….
And because of this you will see more industry transformations in the next 5-7 years than have been created in the last 50.
The world is changing because of the data and
what we can do with it.
What we are seeing now .. is: Data is Transforming the Enterprise:
and this is happening across every Industry.
Many Enterprises are already Generating massive value from their Modern Data Strategies.
From my perspective, the Reason we are seeing this ‘Data Revolution’ happen so Fast is:
The global acceleration of Billions of connected Devices that are coming online every year – and -
Our Expectation to have instant Access to Relevant Content at any point in time .. (AT&T Cell Tower With Cars example)
And at the core of this data revolution, is the value from the data coming from all these devices.
The reality is .. Enterprises must adapt their business models or become irrelevant.
The ‘data revolution’ I just mentioned is creating a new world of business.
This is because we have learned how to gain insight from:
What customers want pre-transaction
How products are performing in real time
And, what the Customer engagement and usage patterns are during the entire relationship lifecycle.
And the reason this is important is because:
It will help companies build new and better products faster
Create a more productive relationship between a business, and its customers and partners
And .. Ultimately it will drive faster time to value for everyone.
Over the next several days you’ll have the opportunity to learn from many of our customers and partners on what they are doing to achieve value from data.
But you also must realize that may enterprises are just starting their journey to the modern data architecture and have to manage the constraints of their traditional data mgmt. platforms.
The reality is: we are going to have to transition from the traditional models of managing data to a modern data architecture through a very measured set of steps.
First we have to realize that traditional data is largely structured, reasonably predictable, and batch oriented.
And this creates limitations on how the business can take advantage of data, because it is often too expensive, and too late to make a meaningful impact.
And this creates limitations on how the business can take advantage of data, because it is often too expensive, and too late to make a meaningful impact.
And, IT generally focuses on the implementation of monolithic applications, and as a result are locked into proprietary platforms with structural and procedural limitations.
Successful Enterprises are now enabling an Environment that:
Leverages ALL of the Data irrespective of where it lives
Edge/Device/In or Across multiple Clouds or On Prem (in the data center)
By Bringing ALL the Data Together from ALL the Sources in a Seamless Modern Architecture ..
We can:
Have insights about our Customers, Products, trading Partners & Supply Chains in a way we have never been able to accomplish before.
And the reality is:
In the New World ……… Data is Everywhere:
==Edge/Devices/Cloud/Data Center
We believe the Modern Data Architecture is about having connected data platforms that bring ALL Data together seamlessly
In the new world of Connected Data Platforms:
You Can bring the Analytics to the Data
Enable Dynamic processes to Start and Execute as events happen and Conditions Change
Easily onboard new data sources and devices .. instant value
Thru Machine learning: Continuously optimize your business processes.
This fundamentally changes how the Enterprise functions across Every LOB in every industry.
This new world of Connected Data Platforms will generate many Trillions of $$$ of value as the Enterprise Transitions their Traditional Data Mgt architectures and begin to Leverage a Connected Data Platform strategy as the core of their Business.
In traditional retail architecture there are many disparate systems.
Back End Cloud
Multiple Sales records Web store
Multiple Inv systems Loyalty
Multiple Cust systems Reco engines
The goal of every retailer is to create a Real time Predictive and personalized interaction with each customer … regardless of channel.
The Connected Data Platform eliminates these constraints by creating a single view of all relevant data.
POS
Cust info
Supply Chain
Inventory
Financial
Pricing and Location
Retailers will always know every interaction that they have had regardless of product, channel… or whether it was physical or digital.
Results in better services and products…..
Clearly, Connected Data Platforms apply to virtually every industry
And were working with leading companies in every industry .. telco, financial services, retail, energy, transportation, automotive, manufacturing, insurance .. to help them to enable a modern data strategy based on a Connected Data Platform architecture that maximizes the value of their data.
Hortonworks: Data Transforms Everything
It’s amazing to think about what we have achieved in the last 5 years with Hadoop, moving from a bundle of loosely coupled components to powering a consortium whose focus is accelerating a cure for cancer.
As amazing as it has been, this is only the beginning—and going forward the innovation is only going to accelerate!
Our future is around the corner, the thing I want you to take away from this session is:
Data is everyone’s product.
And your opportunity to win…..
It’s your most leverage-able asset….
Data is your Destiny.
Thank You