1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Promotional
Extension of income
Extension of outlets
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
For example with a music video, it promotes
many things, that track so it will encourage
people to buy the track on iTunes, promotes
the band so if someone is a new listener and
like the music, they may become fans and listen
to that band/musician more often. It also
promotes the album which that track is on. In
the description for the music video on YouTube
there is a direct link to their iTunes so you can
buy it easily. The more people who listen to the
music increases the chance of people buying
the album or that track, which brings in money
for the artist or band. Interviews help promote
the band or artist, artists usually do more
interviews when they are bringing out new
music to promote it.
If a band or artist brings out their own
merchandise the money then goes to them. For
example if the artist brings out clothing
merchandise. So this brings in more money for
the artist in return, and fans on the band or
artist will be happy to buy merchandise to
represent an artist they like. YouTube extends
income due to the ads played on the video,
each time someone clicks on the ad the channel
owner, the artist gets money from that.
The website or store that the merch from the
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Paramore – Still Into You Music Video
This promotes their new album which this track comes from, and in the
description includes the download link to buy that track.
Paramore Interview About New Album
Oli Sykes (lead singer of band Bring Me The Horizon) created the clothing brand
Drop Dead
Or, when a band brings out their own band merchandise –
A Day To Remembers Band Merch
Paramore’s Online Merchandise Store

2. Music Video Purposes Analysis
Synergy
Producers strategies
extension of income is bought from. The more
websites that sell their products or merchandise
it increases the chance of people buying it,
which will bring more money to the artist.
If the artist brings out their own brand, for
example of perfume or clothing brand that then
extends their income beyond music and music
related products.
Where the band sells their band merchandise.
When produces create an interest of the album
by doing different techniques. In return, the
more hype or excitement for the new album the
more chance it will be popular when released
because people will be excited to see what its
like. Then when it comes out there’s a bigger
reception of the album/song, which then
increases the chance of the album selling more.
The producers will point the artist or band to go
in the right direction to get them more
publicity.
For example by advertising the album or song on sites like YouTube on the
bands channel or their record labels channel, bringing out under 1 minute clips
of the album or song to tease the fans and create a bigger ‘hype’ about the
album or song.
The advert for Paramores new song – The Only Exception
Or a site which sells lots of different band merch for example:
Impericon
Lady Gaga created her own brand of perfume:
Fame Perfume