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HAJRA ASHRAF
SULEIMAN HAMDUN
INNOCENT SWAI
COMPANY OVERVIEW
• Amazon.com Inc. is an American-based multinational
electronic commerce company
• Headquarters : Seattle...
BUSINESS MODEL
• Amazon-to-buyer Sale Approach
• Multi level E-commerce
• Customer Tracking
• Operates seven websites that...
PRIMARY DRIVERS FOR GROWTH
I. Product Focus
II. Customer Focus
III.Technology Focus
IV.Distribution Focus
SUPPLY CHAIN
KINDLE FIRE
 The Amazon Kindle is a series of e-readers
designed and marketed by Amazon.com
 Amazon Kindle devices enabl...
KINDLE CRITERIA FOR THEIR
COMPONENTS
 Low Price
 High Functionality
 High Reliability
 Design Elegance
AMERICAN COMPETITIVENESS
 Kindle can not produce its components in
America due to:
i. Lack of labor expertise
ii. Threat ...
MAIN KINDLE FIRE COMPETITORS
MAIN KINDLE FIRE COMPETITORS
MAIN KINDLE FIRE COMPETITORS
DECISION TO MANUFACTURE IN U.S
 If Amazon kindle was to decide to manufacture all its
components in U.S they would face t...
Amazon Kindle
Amazon Kindle
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Review on Amazon Kindle as a company. - International Management Amazon Kindle Case

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  1. 1. HAJRA ASHRAF SULEIMAN HAMDUN INNOCENT SWAI
  2. 2. COMPANY OVERVIEW • Amazon.com Inc. is an American-based multinational electronic commerce company • Headquarters : Seattle, Washington • Jeff Bezos founded Amazon.com Inc. in 1994 and launched it online in 1995. it started as an online bookstore.
  3. 3. BUSINESS MODEL • Amazon-to-buyer Sale Approach • Multi level E-commerce • Customer Tracking • Operates seven websites that support their business operation globally and offers twenty million items for sale
  4. 4. PRIMARY DRIVERS FOR GROWTH I. Product Focus II. Customer Focus III.Technology Focus IV.Distribution Focus
  5. 5. SUPPLY CHAIN
  6. 6. KINDLE FIRE  The Amazon Kindle is a series of e-readers designed and marketed by Amazon.com  Amazon Kindle devices enable users to browse, buy, download and read e-books, newspapers, magazines and other digital media via wireless networking to the Kindle Store.
  7. 7. KINDLE CRITERIA FOR THEIR COMPONENTS  Low Price  High Functionality  High Reliability  Design Elegance
  8. 8. AMERICAN COMPETITIVENESS  Kindle can not produce its components in America due to: i. Lack of labor expertise ii. Threat of duplication iii. Reduction in entry level IT employment
  9. 9. MAIN KINDLE FIRE COMPETITORS
  10. 10. MAIN KINDLE FIRE COMPETITORS
  11. 11. MAIN KINDLE FIRE COMPETITORS
  12. 12. DECISION TO MANUFACTURE IN U.S  If Amazon kindle was to decide to manufacture all its components in U.S they would face the following consequences:- i. High production cost ii. Lower profit/return

Review on Amazon Kindle as a company. - International Management Amazon Kindle Case

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