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Why Linkedin is not 
Facebook-for-Professionals 
7 THINGS PROFESSIONALS NEED TO KNOW TO AVOID LOOKING STUPID ON 
LINKEDIN
“Linkedin is as different to 
Facebook as Boardroom is 
to Loungeroom” 
JULIE SOUTH | HALOBIZ | 2014
Linkedincf Facebook: DRESS CODE 
LINKEDIN: professional FACEBOOK: social 
#1
Linkedincf Facebook: Professional opinions 
LINKEDIN: professional FACEBOOK: social 
#2
Linkedincf Facebook: YOU – at work 
Linkedin Facebook 
#3
Linkedincf Facebook: YOU – company 
LINKEDIN profile photo & name are yours – not 
your company’s name or logo 
#4
Linkedincf Facebook: QUALITY ~ quantity 
So what if you have 30k connections??!! 
What does that prove in relation to whether 
you can do the job or not?? 
#5
Linkedincf Facebook: Fancy Titles 
Seriously - who’s going to search for “ninja”, 
“guru”, “overlord”, “wizard”, “badass”, “sensei” 
…?? 
#6
All they want to know: 
“can you do the job? ” 
JULIE SOUTH | HALOBIZ | 2014 
#7
Julie South 
Linkedin Coach, Trainer & 
Strategist 
Executive Coach 
Speaker & Facilitator 
HaloBiz Ltd 
New Zealand 
julie@halobiz.co.nz 
polishing the halos of businesses & 
people ~ online and off.

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No! Linkedin is NOT the professional version of Facebook – 7 things you need to know to avoid looking stupid on Linkedin.

  • 1. Why Linkedin is not Facebook-for-Professionals 7 THINGS PROFESSIONALS NEED TO KNOW TO AVOID LOOKING STUPID ON LINKEDIN
  • 2. “Linkedin is as different to Facebook as Boardroom is to Loungeroom” JULIE SOUTH | HALOBIZ | 2014
  • 3. Linkedincf Facebook: DRESS CODE LINKEDIN: professional FACEBOOK: social #1
  • 4. Linkedincf Facebook: Professional opinions LINKEDIN: professional FACEBOOK: social #2
  • 5. Linkedincf Facebook: YOU – at work Linkedin Facebook #3
  • 6. Linkedincf Facebook: YOU – company LINKEDIN profile photo & name are yours – not your company’s name or logo #4
  • 7. Linkedincf Facebook: QUALITY ~ quantity So what if you have 30k connections??!! What does that prove in relation to whether you can do the job or not?? #5
  • 8. Linkedincf Facebook: Fancy Titles Seriously - who’s going to search for “ninja”, “guru”, “overlord”, “wizard”, “badass”, “sensei” …?? #6
  • 9. All they want to know: “can you do the job? ” JULIE SOUTH | HALOBIZ | 2014 #7
  • 10. Julie South Linkedin Coach, Trainer & Strategist Executive Coach Speaker & Facilitator HaloBiz Ltd New Zealand julie@halobiz.co.nz polishing the halos of businesses & people ~ online and off.