2. ▪Create reliable products for our
customers that offer value and
satisfaction. Our primary
stakeholders are bondholders,
stockholders, customers, and
management.
Mission
Statement
4. Chesters primary focus: Cost
Leader with Product Lifestyle
Focus
▪ We didn’t allow the products
to drift and kept automation
low in order to make quick
changes to our products
▪ Decisions were made as a
team; everyone had the
opportunity to express
opinion
▪ Duties weren’t completely
divided out. We all are equals
Market Segments
Pursued
5. ▪ We began the first 3 rounds
focused on the low tech
segment
▪ By round 4 we produced in
the high tech market
▪ After round four we
maintained our product
positions in the high and low
tech segments to keep a
presence in both markets
Strategies and
Decision Making
6. ▪ Andrews and Digby
maintained the lead in sales
and profits throughout rounds
5-7 Rounds.
▪ We struggled to tie Digby in
sales and market shares.
Digby was more competitive
overall.
▪ Baldwin who had no cash
and faced an emergency
loan. They came back in
round 6, beating all
companies but Digby in
contribution margin.
▪ Erie dominated the industry
at the end of round 8.
Competitive Analysis
of Sales and Profits
7. ▪ Take advantage of the full
long term loan. The more
money you have the easier it
is to manipulate the market.
▪ Use ratios to track
incremental improvement, not
breakthroughs.
The Takeaway
