The Complete Guide to Social Media Marketing in Europe: A free guide to help you create a European social media strategy.

1. THE DO’S AND DON’TS
OF SOCIAL MEDIA IN EUROPE
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Ask “where is my audience?”, not “which networks should
we leverage?”
Include rich multimedia as part of your strategy and distribute
across platforms like Pinterest & Instagram
Agree on the goals for your social media strategy
Agree on how you are going to measure your social media goals
Remember Social Media is about creating value and engaging with
your audience, not constantly trying to promote or sell yourself
Understand the local culture of the marketers you are
communicating to
Hire local staff if multiple languages are required
Check law regulations in each country, especially Germany
and France where privacy is a big concern
Create a clear and concise Social Media plan and set
of procedures to be shared with the rest of your team
Create a social editorial calendar to help manage your content
and engagement across social
DO’S