سئو و بهینه سازی سایت آموزش سئو مجموعه ای کامل از خدمات طراحی سایت ، سئو و بهینه سازی وب

1. Website Optimization
Analysis of
www.rfevents-models.com
(http://www.rfevents-models.com/)

2. Table of content
1.0 Pre-analysis
1.1 Purpose of analysis
1.2 Analysis result
1.3 Keywords
1.4 Google PageRanktm
1.5 Google Indexing
2.0 Website page analysis
2.1 Meta tags
2.2 Internal navigation
2.3 User Sitemap
2.4 External linking
2.5 non-www / www redirect
2.6 Crawler/robots file
2.7 HTML analysis
2.8 Content analysis
3.0 Keywords
3.1 Keyword list
4.0 Conclusion
4.1 Necessary changes
4.2 Optional changes
4.3 Important note
5.0 Page optimization guide
5.1 Title tag
5.2 Meta tags
5.3 - description
5.4 - keywords
5.5 - robots
5.6 - content-language
5.7 - content-type
5.8 H tags (Headings tags)
5.9 Anchor titles
5.10 Image alt tags
5.11 Cascading Style Sheets (CSS)
5.12 Javascript
5.13 robots.txt
5.14 WWW / Non-WWW
5.15 Keyword relevancy

3. 1.0 Pre-analysis
1.1 Purpose of analysis
This analysis is designed to optimize www.rfevents-models.com for better rankings in Google organic
searches.
The analyzed site is: http://www.rfevents-models.com/ and is hereafter referred to as “the site”.
1.2 Analysis result
This result of analysis with all recommendations to improve the site for search engines can be found in
section 4.0 Conclusion.
1.3 Keywords
Following keywords is selected as primary keywords for the site:
Romika Fazeli
Hostesses Dubai
Wedding Planner
Model Agency Dubai
Event Company Dubai
1.4 Google PageRanktm
Front page has a rank 0 out of 10 in Google PageRanktm.
More about Google PageRanktm:
http://en.wikipedia.org/wiki/Google_pagerank
1.5 Google Indexing
The site is indexed and is eligible to be included in Google search results.

4. 2.0 Website page analysis
2.1 Meta tags
Title tag is not used properly.
Meta tag description is not implemented.
Meta tag keywords is not implemented.
Meta tag robots is not implemented.
Meta tag content-language is not implemented.
Meta tag content-type is not implemented.
2.2 Internal navigation
Internal navigation is organized and good.
2.3 User sitemap
A user friendly sitemap is not available.
2.4 External linking
The website lacks external links from the website to other high ranking related external websites.
2.5 non-www / www redirect
2.6 Crawler/robots file
robots.txt is not present.
2.7 HTML analysis
Javascript and CSS code is included in the HTML, Javascript and CSS code should be embedded into
files. Otherwise HTML is good.
2.8 Content analysis
Text content is good, however it is possible to improve keyword relevancy.

5. 3.0 Keywords
3.1 Keyword analysis
Romika Fazeli
Appears on 2 pages or more on the site, Needs to be included in Meta Tags (Meta Description & Meta
Keywords) Page Titles & site content
Hostesses Dubai
Does not appear anywhere on the site, actions to improve keyword relevancy is needed.
Wedding Planner
Does not appear anywhere on the site, actions to improve keyword relevancy is needed.
Model Agency Dubai
Does not appear anywhere on the site, actions to improve keyword relevancy is needed.
Event Company Dubai
Does not appear anywhere on the site, actions to improve keyword relevancy is needed.

6. 4.0 Conclusion
4.1 Necessary changes
Title tags are present on the site, but needs unique content on every page. Refer to optimization
guide for more information.
Meta tag description is not present and should be implemented on each page with a unique
description. Refer to optimization guide for more information.
Meta tag keywords is not present and should be implemented on each page with a unique set of
keywords. Refer to optimization guide for more information.
Meta tag robots is not present at the moment. Meta tag robots should be implemented and have
a properly value assigned. Refer to optimization guide for more information.
Meta tag content-type is not present and should be implemented on each page with a correct
value. Refer to optimization guide for more information.
HTML code contains both Javascript and CSS code, Javascript and CSS code should be
embedded into files and then imported to the pages. Refer to optimization guide for more
information.
Meta tag content-language is not present and should be implemented on each page with a
correct value. Use ISO 639-1 2-letter language codes that correspond with the language on the
page. Refer to optimization guide for more information.
Each of the above mentioned changes are equal important and should be carried out in order to
optimize the site for search engines.
4.2 Optional changes
A user friendly HTML site map would have a positive effect on optimization of the website.
Links to external relevant websites or/and partners websites would benefit the SEO on the site.
A robots.txt could be made and placed in the root of the site. Refer to optimization guide for
more information.
4.3 Important!
As a client I understand that I should not make any changes to my website without consulting with
Mapto Media first, as they might have a major negative impact on my search results.
As a client I understand that I should always avoid having duplicate content on my website(s), which
has a severe negative impact when Google discovers it. Duplicate content is pieces of text of one
sentence or more that are exactly the same as somewhere else on the website or on other websites.

7. 5.0 Guide to page optimization
In order for a single web-page to be optimized for search engines, all of the following items has an
impact on how well a single page gets indexed and ranked.
5.1 Title tag
<title>§title§</title>
Title tag is placed in the head section of the webpage.
Each page on a website must have a unique title.
The title tag in the head section should contain the primary keyword/phrase for the parent page at least
once and maximum 2 times.
Characters in the title must have a minimum of 10 characters, a perfect title size is around 65
characters and maximum title size is 150 characters.
5.2 Meta tags
Meta tags is placed in the head section of the webpage.
Each page on a website must have its own set of meta tags, “description” and “keywords” tags must
have unique content on every page.
There are 5 essential meta tags that must be present on every single web-page:
description
keywords
robots
content-language
content-type
5.3 description
<meta name="description" content="§description§" />
The meta description tag should contain the primary keyword/phrase at least once ideally twice and no
more.
Keep the description relevant to the content of the actual page or the tag will loose its effect.
Characters in the description must be on minimum 75 characters, a perfect description length is around
155 characters and maximum description is 255 characters long.
5.4 keywords
<meta name="keywords" content="§keywords§" />
The meta keywords tag must contain the primary keyword/phrase for the parent page where the
keyword tag is located.
For example if the page content is about "restaurants", then the primary keyword should be
"restaurants" and then use as many variations of the primary keyword as possible, adjectives and other
words/phrases that relate to the parent page content.
Each keyword must be separated by commas, for example could the keyword list in this case be
"restaurants, restaurant, find restaurants, find restaurant, restaurant reviews, local restaurants" etc.
Important! Keep the keywords relevant to the content of the page, or the tag will loose its effect.

8. 5.5 robots
<meta name="robots" content="§value§" />
The meta robots tag is used to tell search engine web crawlers if they are allowed to index a page or
not and if the web crawler should follow links listed on the page.
If the meta robots tags is not set on the page then most web crawlers regards the setting to be "all" by
default.
Acceptable values for the robots meta tag are:
all - allow web crawlers to index and follow links on the page.
index,follow - same as above.
index,nofollow - crawler can index the page but are not allowed to follow links. Useful if the links
on a page are to restricted pages etc.
noindex,follow - crawler are not allowed to index the page but are allowed to follow links on the
page.
noindex,nofollow - crawler are not allowed to index nor follow links on the page.
More information on robots.txt: http://www.robotstxt.org/meta.html
More information on web crawlers: http://en.wikipedia.org/wiki/Web_crawler
5.6 content-language
<meta name="content-language" content="§value§" />
The meta tag content-language is used to indicate what language is used on the parent page. The
value of this tag must reflect the actual language displayed on the parent page.
Use "ISO 639-1" 2 letter language codes to indicate the language.
More information about ISO 639-1: http://en.wikipedia.org/wiki/List_of_ISO_639-1_codes
5.7 content-type
<meta http-equiv="Content-Type" content="§type§; charset=§character§"/>
The meta tag content-type indicate the internet media type of the page (MIME type) and what character
set are used on the page, this helps crawlers to more easily and correctly index and categorize the
page. Meta tag content-type is also used by internet browsers to correctly display content on the page.
The type value is for web-pages "text/html" and the character set is determined by the content.
More about Character encoding: http://en.wikipedia.org/wiki/Character_encoding
More about content type: http://en.wikipedia.org/wiki/Internet_media_type
5.8 H tags (Headings tags)
<H1>§keyword§</H1>
<H2>§keyword§</H2> etc.
One of the most important tags to search engine optimization is heading tags. Proper use of heading
tags can really make a difference to a websites search engine rankings.
The H1 tag is the most important of all the heading tags, H1 should only be used once on a page and
should contain the primary keyword or phrase for that page.
H2 should only be used 1-3 times on every page and should contain either the primary keyword,
adjectives of the primary keyword or other relevant keywords for the page.
H3, H4, H5 and H6 have minor significance for SEO and can be used at the designers/programmers
discretion.

9. 5.9 Anchor titles
<a href="§link§" title="§value§" >§anchor§</a>
HTML anchor elements on a page should always contain a title tag, even if the tag value itself is empty.
The value of the tag must be a short text that relate to the page or bookmark it links to.
5.10 Image alt tags
<img src="§link§" alt="§value§" />
All HTML image elements on a page should always contain an alt tag, even if the alt tag value itself is
empty. The value of the alt tag must be a short text that relate to the page the image is displayed on, or
if the image is a part of a link it must relate to the page the link points to.
5.11 Cascading Style Sheets (CSS)
<link rel="stylesheet" href="§location§" type="text/css" media="§media§" />
Style code should always be placed in a separate .css file and be imported using link rel in the head
section. This help to keep the pages clean and easy to index for web crawlers. Try to keep imported
files at a minimum, so that where it is possible only import css files that are needed for the parent page.
More about style sheets: http://www.w3.org/Style/CSS/
5.12 Javascript
<script src="§source§" type="text/javascript"></script>
Javascript code should always be placed in a separate .js file and then imported on to the page using
link rel in the head section. This keeps the page clean and easy to index for web crawlers. Try to keep
imported files at a minimum, so where it is possible only import javascript files that are needed for the
parent page.
Importing javascript: http://www.tizag.com/javascriptT/javascriptexternal.php
5.13 robots.txt
The robots.txt is a simple text file placed in the root of the website, basically robots.txt tells crawlers
what pages to index and what pages not to index.
A detailed description as to what robots.txt is and how to use it properly can be found here:
http://www.robotstxt.org/
5.14 WWW / Non-WWW
Google and many other search engines differentiate between subdomains on a website. Subdomains
(XXX.domain.com) are often considered as a domain within the domain. Which means that
domain.com and www.domain.com is treated as 2 different sites especially in regards to inbound links.
To avoid lossing value of inbound links to a website, a 301 redirect should be placed from the www
(http://www.domain.com/) version to the non-www (http://domain.com/) version or vice versa if
preferred.
5.15 Keyword relevancy
To ensure that search engines find keywords or keyphrases relevant for your website keywords must
be listed in site content at least 2 times.
Although Mapto Media link building can get keywords that are not listed on the website to the top of
search results, these rankings are not permanent and will quickly disappear from search results once
the link building stops.
Therefore it is important that all keywords is listed on the website at least 2 times so search engines will
associate the specific keyword / phrase with the website and make the results more permanent even
after link building has stopped.
Keyword relevancy can be increased by any of the following:
1. Write the keywords in to the existing text content, the approach requires the least amount of work.
2. Make new pages for the keywords, also known as landingspages, this approach is very efficient but
also requires the most work.
3. Both of the above combined, this will create the best value in regards to SEO.