The five steps of the consumer buying process and the factors they have.

1. Consumer
Buying
Process
Hannah Fortner

2. What is it?
Consumer buying process
are the steps a consumer
takes in purchasing a good
or service.

3. Five Main Stages
• 1.) Need Recognition
• 2.) Gather Information
• 3.) Evaluate Solutions
• 4.)Purchase Stage
• 5.)Post Purchase Stage

4. Need Recognition
• Finding problems that have solutions to
them.
• Marketers take the problems and try to
figure out the greatest needs that would be
essential for them through products,
services, or ideas.
• All purchasing decisions requires this step.

5. Gather Information
• Consumers look at the facts and statistics of
a product or service.
• For marketers it is essential to build
credibility for consumers interested.
• It is more likely for someone to buy
something if there is knowledge behind the
idea.

6. Evaluate Solutions/
Alternatives
• Consumers evaluate companies' goods to
other brands.
• Consumers compare two or more businesses
to each other so they can outweigh the costs
from the benefits of each.
• The customers attitude and their
involvement is a huge factor in evaluating
the item.

7. Purchase Stage
• Where the purchase process takes place
• Allows the benefits to outweigh negative
feedback
• Could lead to a very happy or unhappy
customer in the end.
• Promoting the company and product either
positively or negatively through word of
mouth.

8. Post Purchase Stage
• Consumers will either be satisfied or
dissatisfied with what they purchased.
• Comparing previous expectations to how it is
now.
• Effects the purchasing phase for others such
as brand loyalty and positive/negative
explanations to others

9. Factors
• Cultural
- Race, religion, associations, locations, etc.
• Social
-Others promoting goods or services in both positive and
negative ways.
• Personal
- Morals, beliefs, budgets, values, etc.
• Psychological
- A person's attitude when they are approached with a
good/service

10. What is the Consumer Buying Process? (data-dynamix.com)
5 steps to understanding your customer’s buying process | B2B Marketing
What Is Consumer Buying Behavior? (demandjump.com)
Introduction and Objectives - 21.SP.MRK.2100.502 FOUNDATIONS OF
MARKETING (sinclair.edu)
Sources