2. What is Instagram?What is Instagram?
InstagramInstagram is a free onlineis a free online photo-sharingphoto-sharing,, video-sharingvideo-sharing andand
social networkingsocial networking service that enables its users to take pictures andservice that enables its users to take pictures and
videos, apply digitalvideos, apply digital filtersfilters to them, and share them on a variety of socialto them, and share them on a variety of social
networking services, such asnetworking services, such as FacebookFacebook,, TwitterTwitter,, TumblrTumblr andand FlickrFlickr..
•
Photography & VideoPhotography & Video (15sec)(15sec)
•
““Instant Camera”Instant Camera”
•
Storytelling/Quick ExpressionsStorytelling/Quick Expressions
•
iPhones/Tablet/LaptopiPhones/Tablet/Laptop
3. Kevin Systrom & Mike Krieger, October 2010Kevin Systrom & Mike Krieger, October 2010
100 Million users in 6 Months100 Million users in 6 Months
Originally for iPhone ProductsOriginally for iPhone Products
Shared on: Facebook, Twitter, Tumblr, Flickr,Shared on: Facebook, Twitter, Tumblr, Flickr,
FoursquareFoursquare
Links into other social media sitesLinks into other social media sites
Global NetworkGlobal Network
No Time Limits Per Photo/SnapchatNo Time Limits Per Photo/Snapchat
CreationCreation
5. ExploreExplore
See different parts of theSee different parts of the
WorldWorld
Learn new IdeasLearn new Ideas
Top VideosTop Videos
Hottest PicsHottest Pics
Most LikesMost Likes
Search HashtagsSearch Hashtags
Refresh to get new picsRefresh to get new pics
11. Steve Rubel:Steve Rubel: “The Revolution Won’t“The Revolution Won’t
Be Televised; It Will BeBe Televised; It Will Be
Instagrammed.”Instagrammed.”
A reason to believe that images areA reason to believe that images are
becoming the way in which people arebecoming the way in which people are
sharing and consuming information online.sharing and consuming information online.
Famous PeopleFamous People
ShowsShows
ComedyComedy
NFLNFL//MBAMBA//MLBMLB
MarketersMarketers
