2. Primary
Promote the Bentley Wood High School for Girls Teaching Assistant recruitment open days on the
5th / 9th January 2016.
Recruit 10 new Graduate Teaching Assistants to start work at the School in July 2016.
Secondary
Create awareness amongst graduates of the career opportunities at Bentley Wood and increase
overall awareness of the School.
Create a platform through Facebook pages that can be used by Bentley Wood for any aspect of
external advertising, promotion and PR for example recruitment of Teaching Staff, further open days
such as this and promote the school overall to prospective parents and pupils.
3. The campaign:
We created a bespoke Facebook page for Bentley Wood High School, this gave us a platform from which to begin posting
adverts and content about the School to bring the School to life on Facebook. We also created a landing page enquiry
form in order to generate and store applicant interest in the teaching positions available.
4. Within the page we set up Facebook events to promote the Open Days on the 5th and 9th of January.
The campaign:
5. We created a wide range of education and informational posts that were made daily to highlight the Schools success overall
and the benefits of working at Bentley Wood:
The campaign:
6. We created a wide range of direct call to action adverts to drive to the landing page and to pre register for the open day
events:
The campaign:
7. The results:
Through the series of posts we generated the following results:
• The campaign generated 24 email applications of interest
• 1 direct message through the page
• 9 registered to attend the open days with a further 6 registering interest in attending
8. The results:
Through the series of posts we generated the following results:
• The campaign reached over 46,000 people (up until 09/01/16) the vast majority of whom within a 20 mile radius of Stanmore
with an interest in Teaching or being a Graduate
• Engaged with 475 people
• Generated 82 likes to the Facebook page
16th December 23rd December 30th December 6th January Totals
Weekly Reach 12133 18489 4697 10980 46299
Users Engaged 136 169 57 113 475
Page Likes 44 65 67 75 75