New media technologies allowed the document's author to record the development of their coursework using digital cameras and phones. This provided photos to promote their work through magazines, websites and merchandise. Additionally, feedback recorded on phone cameras helped enhance their project and tailor it to their target audience. Not having this digital recording ability would have resulted in a very different, and less engaging, final video project.

4. • Furthermore, new media technologies have given us the opportunity to expand our
use of images, so that we were not restricted to the work of other people on the
internet.With the use of digital cameras and phones we were able to, ourselves
record development of our coursework.This came In to play when taking the photos
of Jack to use for promotional reasons, such as the photos that appeared on
magazine covers, the website, merchandise and the digipak.
• These technologies played a crucial role in the production of our project, being a
method enabling us to showcase our work to our target audience.
• Additionally, we were able to use our phone cameras to record feedback that plays a
fundamental role throughout the development of our project, allowing us to further
enhance our product and tailor our creation to the likes of our target audience
accordingly.
• This lead us to change certain things about our video, and at the start of our journey,
had major impacts on the direction of our project.
• Had we not been able to digitally record feedback for our initial ideas, our video
would have been entirely performance based in a studio, which would have made
our task far more difficult in terms of providing a range of shots to keep the audience
intrigued, as well as making the editing job far more difficult as every shot would
need to go through After Effects to remove the green screen. It would have
ultimately lead to a very boring video that did not appeal to the likes of our target
audience.

8. • The use ofWix, blogger,YouTube, Spotify and social media sites, amongst others, has
made me a prosumer
• I have thus become not only a consumer of media products but a producer as well
• Digital technologies allowed me to share Jacks worldwide at no cost at all.The
technologies I have used are accessible to all which proves that it is so easy to
become a prosumer in the modern age of technology
• YouTube and Facebook allow audiences to like, share and comment, giving us the
necessary feedback; both constructive criticism and praise, in order to improve my
products now and in the future.