10. Excerpted from Big Bang Disruption: Strategy in the Age of Devastating Innovation by
Larry Downes and Paul Nunes. Copyright 2014 by Lawrence Downes and Paul Nunes.
32. Own data
Shop data
3rd party data
Click behaviour websites
Click behaviour
newsletters
E-commerce data
Brochure pick-up
Upsell
Welcome back
Satisfaction survey
Booking satisfaction
Facebook data
Mobile data