Because we can “Likeables” 3 month gain 9.46% on TSX, 19.85% on NYSE – real proof

1. “
Page 1 of 6 July 2013 © Copyright StockTakers Limited, All Rights Reserved. Copying Prohibited.
The author does not provide investment advice. In order to use reproduce or convey the material herein,
in any way, written agreement must be obtained from the author or its agent Architypes Inc.
StockTakers Limited is an Alberta corporation providing information on “likeables” equities.
StockTakers Limited encourages your seeking tax law advisor for capital gains tax dispositions.
Defending Your Capital
BookBuilder™ is about Simply Keeping It, Yours - 31 July 2013
Our BookBuilderTM
portfolios aim at building the children's education fund so they do not leave
school burdened like a borax mule with vitality sapping debt. Build your own deal book. Run your
online trading income account with our “likeables” because you need "to save your own bacon."
BookBuilder™ is about Simply Keeping It, Yours. Keeping it yours is your intention when you
save. We enable you to build value. Build your own deal book in your online trading account to
keep your capital safe and growing in value. Keep your money and obtain a hopeful return, yours.
The calculated Risk Price (SF) is provably the least stock price at which the company is “likeable”
determined by “risk aversion”. We want to keep our money and obtain a hopeful return above the
rate of inflation; our “likeable” stocks portfolios demonstrate this property.
Holding on to the value of what you have created is fundamental. Ancient wisdom tells us the feast
we enjoy today will very possibly move off our table. You build for a hope filled future when you
have enough to do what is in your heart and skills to take-on doing for yourself. Cash only has a
temporary value that time erodes. Cash is powerful only when it is engaged in the business process
of creating more value and adding more wealth. Cash must be invested to hold and grow value.
The financial products industry is an industry that covets spending your savings
for themselves. They do not see your pocket as their restraint, rather their
opportunity. Do not loan them your pocket-book on empty promises they have
never delivered. Avoid these traps laid by financial products conspiring to artfully
exploit the small investor of hard-won savings. These Artful Dodgers are just
skilled pick-pockets in suits they bought with your cash. Avoid these ‘Goats’ that
come to just eat your grass, graze your wallet, and leave. What is the alternative
for the small investor? We shun the likely rude wealth takers among corporate
fiction doppel gangers under management that are not “likeables” because we
reasonably identify those and shun them. Ours is proven investment method.
BookBuilder™ is your portfolio of just our lowest cost "likeables" our methods identify. Because
we can, this is our proprietary information given freely in charity to enable small investors to keep
their savings growing into their wealth. Our method is proven in long term portfolios earnings
consistently exceed inflation. Grow your savings for children’s tuition, retirement income or nest
building. Because you need "to save your own bacon" run your own online trading account.
"for the value of money is also perishable." Jean-Baptiste Say , 1803
What investors expect of financial products is a way to secure their hard earned savings while
growing their wealth. The circularity of ‘investment talk’ is what Alice gets at the Tea Party.
“Take some more tea,” the March Hare said to Alice very earnestly.
“I’ve had nothing yet,” Alice replied in an offended tone: “so I ca’n’t take more.”
“You mean you ca’n’t take less,” said the Hatter: “it’s very easy to take more than nothing.”
Pretty much, they have taken it all before you arrived. “Alice, meet Dr. Artful Dodger.”

2. “
Page 2 of 6 July 2013 © Copyright StockTakers Limited, All Rights Reserved. Copying Prohibited.
The author does not provide investment advice. In order to use reproduce or convey the material herein,
in any way, written agreement must be obtained from the author or its agent Architypes Inc.
StockTakers Limited is an Alberta corporation providing information on “likeables” equities.
StockTakers Limited encourages your seeking tax law advisor for capital gains tax dispositions.
Defending Your Capital
BookBuilder™ is about Simply Keeping It, Yours - 31 July 2013
To successfully invest you need to Know What You Have and only Have What You Know. That
defends your capital. That lets your capital grow in value outpacing inflation. Our "likeables" are
based in our new fundamentals, the Risk Price (SF) of the company is our known. That is from our
new theory of the firm1
arising in law and philosophy of corporations we have proven
logically and mathematically consequences, our new fundamentals. BookBuilder™ is another case
for proving our point. Our $topLoss setting just makes it simple for the small investor.
Conventional investment "fundamentals" are based in price and projected earnings projections
offered as 'fundamentals' theory of the firm for investment guidance is mostly unchanged since
19342
, Graham and Dodd made a nice step, but half-measure. Noise and gossip drive price and
earnings. Fleeting and unreliable measures, expectation, just prideful talk, external values to
running the corporation. The entire investment industry chatter is based in such flotsam riding the
tumultuous waves of their own noise. Price has no mass, and earnings are most often misleading
just a Punch and Judy puppet-show that can be and often are manipulated in newsy reports.
Our "likeables" are determined by internal realities of corporate debt. How the firm manages its
debt is at the core of our new theory of the firm. Debt-financing and obligation is the essential issue
of corporations’ framework from the inception of their legal structure as 'fictitious persons' under
management in the 1830s (under protests of manager agency potent moral hazard). How debt
structures feed a business idea and are managed is integral to the firms’ success, solvency or
ruin. Risk Price is based on debt structures integral to the firm exposed in its balance sheet. We can
bore on about corporate philosophy legalities logic and mathematics but those results we obtain are
proven consequences of those "likeables" we uniquely identify. Real intelligence investors need3
.
The "likeables" are ‘Grail’ portfolio builders investors need. These provide capital safety obtained
by AlphaSmart gains while protecting the downside and always remain liquid as cash, only better
by growing value in the long term. The firms with compromised debt structure under management
we reasonably call ‘Goats’ just eat your grass, graze your wallet, and leave. We shun likely rude
wealth takers, under management.
Our “likeables” investors tend to very strongly like and bid up "likeables" stock price beyond the
Risk Price. That behaviour consequence is very likeable, as 2 of 3 tend to gain and continue
gaining in price for the long term. That is what investors need to know, both small and large.
BookBuilder™ is another case proving our point with just the "likeables" lowest cost equities
which suits the needs of the small investor. By setting the $topLoss on each, the 1 of 3 ‘laggards’
will be cut before they damage capital safety while the rest continue to make substantial gains.
That tendency "likeables" have consistently shown. The capital released from those ‘laggards’ cut
should be reinvested in newly emerging "likeables" as become evident with new balance sheet
information. By reinvesting cash to capital the portfolio grows in value through the long term while
always remaining "as good as cash" being liquid when that time comes as you need it as cash.
Equities trading above our benchmark Risk Price are those investors tend to like. Two of three
continue to rise due investors’ preference. These are “likeables” revealed by their Risk Price.

3. “
Page 3 of 6 July 2013 © Copyright StockTakers Limited, All Rights Reserved. Copying Prohibited.
The author does not provide investment advice. In order to use reproduce or convey the material herein,
in any way, written agreement must be obtained from the author or its agent Architypes Inc.
StockTakers Limited is an Alberta corporation providing information on “likeables” equities.
StockTakers Limited encourages your seeking tax law advisor for capital gains tax dispositions.
Defending Your Capital
BookBuilder™ is about Simply Keeping It, Yours - 31 July 2013
There was flip-flop in July as the big guys institutions, endowments, pension, insurance and banks
portfolio managers abused your massive holdings they claim in your name on news and gossip.
Confused response of 100 point swings day after day until they got “surprising” new market highs.
Baseless gambling with your money, as they had to pay themselves, they serve themselves first,
always as they will for their “reasons” that do not help you.
The rumours ping-ponged from continued misjudging the FED Chairman, as if the media did not
read or connect dots, “Quantitative Easing will continue until 6.5% unemployment is obtained.”
This seems a case of marketeers overwrought on its own fugitive tales. The gossip bounced $toploss
we provided at $7, for LSI Corporation (LSI). LSI bounced right back, in case you did not pay for a
$top Loss provision. Sprint (S) also tripped the $stopLoss barely recovering then bouncing up 10%
in 2 days. Our underlying fundamentals of the firm managing its debt structure are the same. But
not to worry the NYSE portfolio gained in July anyway to 19.85 %. That is eleven times better than
annual inflation in three months pity those who held their cash in savings accounts. There will be
poor performing months but already this portfolio has the value to stride over many of the ditches
others will make as mis-directed by their market newspeak-easy delusions, tales wagging dogs.
They follow gossips. Convictions they have but no reasons, just plausible denial until convicted.
The cash out on $topLoss taken to protect your capital could be used for income, or better, be re-
engaged again for obtaining capital gain. We provided an alternative stock from NASDAQ
“likeables” database, Sirius XM Radio In, SIRI. This will re-engage the cash and leave some cash
reserve. We used that position with SIRI for parallel monitor case obtaining capital gains.
We last provided data to expand your portfolio. With a little new savings you have earned and set
aside you might have added, JetBlue Airways Corporation, JBLU, and Compuware CPWR which
both gained handsomely in ructions of the month. For $stopLoss we add FIATY to your portfolio.
The TSX was not ebullient in May or June, finally rebounding in July. Confusion arises in the big
guys volatile response. Maxim Power(MXG) on 26 June went sub $topLoss and finally regained
with market rise after 31 July: and, Algonquin Power (AQN) was $topLoss(t) on 31 July.
Nonetheless, the TSX BookBuilderTM
made 9.46% gain in value for these three months. That is six
times inflation and 20xs the entire year’s interest earned from a savings accounts eroding your cash
value (due our charity, no fees). New balance sheet database sees no portfolio position changes are
necessary. To add new savings you had Cott (BCB) and CAE which both gained in the month. Risk
Price (SF) and $topLoss values have held (that is good, as we prefer in equities we hold). We add
BCB for $topLoss and list Enerflex EFX for new savings you might have ready
Cash only has a temporary value that time erodes, cash erosion is not good. Cash is powerful only
when it is engaged in the business process of creating more value and adding more wealth. Cash
must be invested as capital to hold and grow value. Capital gains are good, risk aversion is good.
Our view is risk averse; less risk for more reward sounds strange but proven works for “likeables”.

4. “
Page 4 of 6 July 2013 © Copyright StockTakers Limited, All Rights Reserved. Copying Prohibited.
The author does not provide investment advice. In order to use reproduce or convey the material herein,
in any way, written agreement must be obtained from the author or its agent Architypes Inc.
StockTakers Limited is an Alberta corporation providing information on “likeables” equities.
StockTakers Limited encourages your seeking tax law advisor for capital gains tax dispositions.
Defending Your Capital
BookBuilder™ is about Simply Keeping It, Yours - 31 July 2013
In the meantime enjoy our charity in public service providing the BookBuilderTM
portfolios, because
we can. Use this “likeables” information for the small investor to stand up and save your own
bacon. Set the $topLosses and get on with earning from the business you know best.
BookBuilderTM
Portfolios Update List – 31 July 2013
NYSE BookBuilderTM
"likeables" Firms Market
Price
Symbol SF
(Risk Price)
Stop/Loss
Boston Scientific Corp 10.92 BSX $7 $10
Hudson City Bancorp Inc 9.56 HCBK $8 $9
Huntington Bancshares Inc 8.55 HBAN $6 $8
LSI Corp 7.78 LSI $6 $7
Micron Technology Inc 13.24 MU $9 $11
Mitsubishi UFJ Financial Group Inc. If not $topLoss sold
24may MTU $7 $5
MGIC Investment Corporation 7.64 MTG $5 $6
Office Depot Inc 4.33 ODP $4 $3
Regions Financial Corp 10.01 RF $6 $9
Sprint Nextel 6.00 S $4 $6
Sirius XM Radio Inc. (NASDAQ) 3.68 SIRI $1 $3
Current Portfolio Value *100 Shares (incl.
Dividends)
8448.00 /7049.00 Gain 3.0
months 19.85%
Cashout*100 Shares (to take as income or re-invest SIRI) 600.00
New NYSE “Likeables” (to replace $topLoss sold)
Sirius XM Radio Inc. (NASDAQ, 30jun2013) 3.35 SIRI $1 $3
Buy In*100 Shares (buying SIRI) 335.00
Net Cash * 100 (after buying SIRI) 251.00
Portfolio Value / 31 July 2013 8448.00 /7049.00 Gain 3.0
months 19.85%
Fiat SPA ADR 8.04 FIATY $6 $7
Cashout*100 Shares (to take as income or re-invest) 600.00
Buy In*100 Shares (buying FIATY) 804.00
Net Cash * 100 (after buying FIATY) 61.00
Portfolio Value / 31 July 2013 8448.00 /7049.00 Gain 3.0
months 19.85%
New NYSE “Likeables” (to replace $topLoss sold)

5. “
Page 5 of 6 July 2013 © Copyright StockTakers Limited, All Rights Reserved. Copying Prohibited.
The author does not provide investment advice. In order to use reproduce or convey the material herein,
in any way, written agreement must be obtained from the author or its agent Architypes Inc.
StockTakers Limited is an Alberta corporation providing information on “likeables” equities.
StockTakers Limited encourages your seeking tax law advisor for capital gains tax dispositions.
Defending Your Capital
BookBuilder™ is about Simply Keeping It, Yours - 31 July 2013
(Pending Need for Change or investing new Savings)
JetBlue Airways Corporation (DJTrans) 6.76 JBLU $6 $6
Compuware Corp 10.95 CPWR $10 $9
TSX BookBuilderTM
"likeables" Firms Market
Price
Symbol SF
(Risk Price)
Stop/Loss
Algonquin Power & Utilities Corp. 7.00 AQN $6 $7
Canexus Corporation 8.53 CUS $7 $8
Denison Mines Corp. 1.27 DML $1 $1
Enerflex Ltd. 14.59 EFX $12 $12
Manitok Energy Inc 2.58 MEI $1 $2
Maxim Power Corp 2.98 MXG $3 $3
Martinrea International Inc 12 MRE $8 $9
Precision Drilling Corporation 10.47 PD $9 $8
Superior Plus Corp. 12.12 SPB $13 $10
Trinidad Drilling Ltd. 9.38 TDG $7 $7
Current Portfolio Value (including dividends) 8149.00 /7445.00 Gain 3.0
months
9.46 %
Cashout*100 Shares (AQN, MXG) 998.00
New TSX “Likeables” (to replace $topLoss sold)
Cott Corporation 8.70 BCB $8 $7
Buy In*100 Shares (BCB) 870.00
Net Cash * 100 Shares 128.00
Portfolio Value 30 June 2013 (including dividends) 8149.00 /7445.00 Gain 3.0
months
9.46 %
(Pending Need for Change or investing new Savings)
CAE Inc. 11.79 CAE $9 $10
Enerflex Ltd. 14.59 EFX $12 $12
Cash must be engaged in the economy in business ideas with valiant balance sheets or it loses
value. That is simple fact. For small savings it is needful but arbitrary you feed at the low price end
of "likeables" found in the market. Equities that tend to hold their value and gain are better than
cash. We like Capital Safety and Liquidity because we have consistently proven that works.
What is essential in your portfolios is that you buy a full complement of at least eight or preferably
more equities at any time (preferably in equal blocks of 100 shares for 'collaring options' as exit
strategy to maximize gains, often continuing to hold through volatility and earning more gains).
Tendency for gain is not the same as pin-the-point on the mule as most encourage or seek. Let

6. “
Page 6 of 6 July 2013 © Copyright StockTakers Limited, All Rights Reserved. Copying Prohibited.
The author does not provide investment advice. In order to use reproduce or convey the material herein,
in any way, written agreement must be obtained from the author or its agent Architypes Inc.
StockTakers Limited is an Alberta corporation providing information on “likeables” equities.
StockTakers Limited encourages your seeking tax law advisor for capital gains tax dispositions.
Defending Your Capital
BookBuilder™ is about Simply Keeping It, Yours - 31 July 2013
others chase the gamblers’ risk/reward model. Good reason knows that rarely works but you can be
charitable and buy a lottery ticket that donates support to community sports and arts, like buying a
raffle ticket at the Strawberry Social.
Our reasons for having any equity in our portfolios are clear, concise and consistent, “likeables” are
equities shown valued by market investors, tending to continuing gain, which investors have
demonstrated determination to buy and hold the stock at prices above the price of risk. “AlphaSmart
gains, Capital Safety and Liquidity” works as we have consistently proven.
Know What You Have, and only, Have What You Know.
Our view is risk averse. Of course we require 2&20 fees for doing that. Mail us for our help.
Hans Goetze,
Architypes Inc. architypes@gmail.com and StockTakers Limited hg.stocktaker@gmail.com
Head Office
76 Midridge Close SE
Calgary, AB
T2X 1G1
351 Chemin Boulanger
Sutton, PQ
J0E 2K0
450 538-1270
1
E. Goetze, The Modal Geometry of the Firm and Worth of the Trading Connections, 2009
2
B. Graham and D. Dodd, Security Analysis, 1934, and, The Intelligent Investor, 1949
3
http://riskwerk.com/2013/05/18/the-real-intelligent-investor/