This document discusses reducing risks in product development through design thinking. It identifies 4 main risks: 1) lack of market need, 2) lack of product focus, 3) building the wrong solution, and 4) building the solution poorly. It advocates starting with user interviews to understand needs, focusing the product, continuously improving based on user feedback, and employing design thinking techniques like collaboration and iteration to help avoid these risks. The document provides examples and concludes by encouraging organizations to start small, be transparent, inviting, generous, collaborative, and kind to transform their approach using these principles.

1. Reducing RISKS Through
Design Thinking
Hans Kao
Digital Transformation Toronto
How to build products that respond to change

2. ● Product Manager
● Designer
● Developer
What do you do?

6. Let’s build awesome products!Let’s build awesome products!

9. RISK 1
Lack of Product Need

10. https://www.samsung.com/us/explore/family-hub-refrigerator/connected-hub/

11. https://twitter.com/mkbhd/status/1062513294769037313

12. https://killedbygoogle.com/

14. https://www.toptal.com/google-glass/building-your-first-glass-app-a-tutorial-for-aspiring-google-glass-developers

15. The problem with most
organization is that product
development is a one-way
conversation.
Jeff Gothelf, Sense and Respond, 2017

16. Design Thinking
https://dribbble.com/stories/2019/03/22/what-is-design-thinking

17. https://www.smashingmagazine.com/2015/03/conducting-user-research-in-brazil/

18. RISK 2
Lack of Product Focus

19. http://communication-skill-training.blogspot.com/2015/01/one-cause-for-miscommunication-too-many.html

20. https://upload.wikimedia.org/wikipedia/commons/7/7b/BBC_Scotland.jpg

21. https://www.mindtheproduct.com/2017/07/enter-matrix-lean-prioritisation/

22. RISK 3
Building the wrong solution

23. https://www.hackingnetflix.com/2005/01/friends_list_fe.html

24. https://www.expertreviews.co.uk/netflix/1404699/how-to-fix-netflix-error-ui-800-3-ps3-ps4-xbox-one-fire-tv-more

25. Continuous
Improvement

26. RISK 4
Building the solution poorly

27. https://play.google.com/store/apps

28. Lion Air 610, Oct 29th, 2018

29. Ethiopian Airlines 302, Mar 10th, 2019

30. https://www.youtube.com/watch?v=pNeHJY1XODQ

31. Recap
1. Lack of market need.
2. Lack of product focus.
3. Building the wrong solution.
4. Building the solution poorly.

32. Identify opportunities

34. Go to the source

35. User interview is a fast and
effective way to get answers.

36. 20+
interviews
5
weeks

37. Design vs Development

39. https://www.npr.org/sections/ed/2015/06/23/410343829/a-recipe-for-success-with-two-student-groups-that-often-struggle

40. https://medium.com/frontier-technology-livestreaming/the-10-key-decisions-that-shaped-our-methodology-b2578db56cc

43. Hands on Activity

44. Hands on activity
Design Goal
A food ordering app that lets users
1. Browse available restaurants
2. View menu items
3. Make selections.
Rules
❏ Work together in groups of five.
❏ Must include all 3 features.
❏ Sketch out the app in 5 minutes.

46. Discuss

47. Redesign the App

49. Discuss

50. Transforming your
organization
👤 ➤ 👥 ➤ 🎉

51. Start Small

52. Be Transparent

53. Be Inviting

54. Be Generous

55. Be Collaborative

56. Be kind

57. Thank you
@HansKao