3. ABOUT THE ARTICLE
Online news reporting of the last general election in India.
Examine the involvement of Indian politician and political
journalists.
online media change the established political culture, raises
the issues that interweave notions of modernity, class
consciousness and emerging participatory practices.
“being” or “using social media become an “enticing” aspect
for politicians to relate to the young, urban, upwardly middle-
class citizens.
5. SOCIAL MEDIA PLATFORMS
Independent Blog
Election micro sites
Twitter (India ranks third after US and Germany in
the number of Twitter users)
Facebook
Orkut
6. Social Media and Online
Journalism Transformation..
2008 : The turning point was in 26/11 2008,
The late 1990s: print media, broadcast and
web journalism should be integrated
Recently, print and broadcast news
organizations have integrated new web-based
content and service.
7. The advantages…
Communication platform
Connect with the citizens (Interaction)
Track candidates’ progress
Election fundraising
Campaign tool
Raising interweaves of notions of modernity
Encouraged enthusiastic dissemination of views and
opinions
Pre-poll prediction
8. Emerging journalistic
practices
Emerging participatory practice and collaboration betw
traditional and new media.
Shifting to a virtual space
Facilitates the transparency and credibility of the news
9. However…
1. Only 3,7% internet penetrate in India
2. Only provided in English
3. Exclude those who do not access to internet
4. Young generation do not really interested in
political (hard issues)
5. only seeking the results
10. CONCLUSION
Twitter is the most famous tool used during
election in 2009
The editorial structure need to be improved
Poor management, lack of high-quality exclusive
web content become substantial impediment.
It is predicted that in India election 2014, the
journalist will embrace online media further.
11. REFERENCE
Aamrapali100, Mumbai 26 11 2008 terror
Attack,http://www.youtube.com/watch?v=NHdpn0EEe0k, accessed August 10, 2012.
Bbc One-Minute World News, (2009) Millions go to the polls in
India,http://news.bbc.co.uk/2/hi/south_asia/8001262.stm, accessed August 9, 2012.
Bruns, A, & Burgess, J (2011), #ausvotes, Communication, Politics & Culture. 44(2), 37-56.
Chattopadhyay, S (2012), Online Journalism and Election reporting in India, Journalism
Practice, 6(3), 337-348.
Ians (2009) „„India Election Results Top Trend on Twitter Worldwide‟‟, The Economic Times, 16
May, http://economictimes.indiatimes.com/India-election-results-top-trend-on-Twitter- worldwide-
/articleshow/4539668.cms, accessed 12 August 2012.
India Election 2009 – Fact vs
Truth, (2009), http://www.youtube.com/watch?v=AG2676abfUs&feature=endscreen, accessed August
10, 2012.
Ndtv, (2009) Election 2009: Kolkata
Pulse, http://www.youtube.com/watch?v=bAMW_hEb5SE&feature=relmfu, accessed August 10, 2012.
Ward, S (2008), Gobal Journalism Ethics: Widening the Conceptual Base, Global Media
Journal, 1(1), 137-149.
Editor's Notes
The Economic Times reported that ‘‘The Twitter tag ‘#indiavotes09’ was the number one topic on the trends list of Twitter search, demonstrating once again the strength of Indians using these new technology tools’’ (IANS, 2009).
It is very significant that the turning point of twitter use in india was in 2008 after the terrorism attack.
Number of politicians use twitter and other social media to do campaign.
