This document discusses the benefits of ethnographic design research. It explains that ethnographic research provides an in-depth understanding of customers, markets, organizational culture, and ideas through qualitative research methods like interviews, focus groups, observation, and workshops. This deeper understanding can then be used to create a winning customer experience, effective internationalization strategy, and optimal marketing approach. Finally, the document advertises the services of Hanuman Consulting for conducting ethnographic research and design.

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HANUMAN CONSULTING
Oct 28,2016
Ethnographic
Design gets
you deeper

2. Your company will…
Create winning customer
experience
Internationalize the right way
Create the right marketing
strategy and message
Have work force with desired
attitude, motivation and targets
learn to utilize the secret
potential of your organization
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You get understanding of
your…
 Customers
 Markets
 Segments
 Organizational culture
 Vision, ideas and
innovations
What for? In order to:

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Perfect mix of qualitative and quantative data
- web surveys
- Interviews
- One-to-one, open and structured
- Focus groups
- Theme discussions
- Observation
- Diaries and jottings
- Workshops
How?

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 Outside view has more perspective than inside view
 A professional can jump into the research subject
 Ethnographic or Cultural researcher has an academic training to study
cultures, signals, trends, tacit knowledge and signs
 Questions and surveys are formulated and carried out professionally
Cultural and enthographic researcher is able to observe as an
outsider but throw questions from inside without bringing her/his
own personality or feelings to the research.
You get more, deeper and honest information!
Why Ethnographic Research?

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Followed by
Ethnographic Design
No research, data or information is worth much, if not
planned to operations:
• Customer experience
• Internationalization
• Marketing strategy and message
• Happy service culture
• Committed organizational culture
• Learning organization

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Want to hear more?
Hanuman Consulting
www.hanuman.fi
maria@hanuman.fi
Tel. +358 40 5868899