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Business-to-Business Marketing 
(B2B). 
Hany Sewilam AbdelHamid 
• sewilam@gmail.com 
• +2-01005646569 
• +2-0542668137
B2B MARKETING 
• Marketing is the process of planning and 
executing . 
• The conception (product), pricing, 
promotion, a...
B2B MARKETING 
IS 
MARKETING OF GOODS AND SERVICES TO: 
Companies 
Government Bodies 
Institutions (i.e. hospitals, Age...
WHY B2B MARKETING IS DIFFER? 
Because 
Goods or services are sold for any use 
other than personal consumption 
Because 
I...
Characteristic B2B Market B2C Market 
Sales volume Greater Smaller 
Purchase volume Greater Smaller 
Number of buyers Fewe...
B2B CUSTOMER PERSONA 
Commercial enterprises 
Indirect channel members and facilitators 
OEMs (original equipment manufa...
REMEMBER 
Hany Sewilam AbdelHamid - 
2014
Hany Sewilam AbdelHamid - 
2014
STAGES IN B2B MARKETING/BUYING PROCESS 
Hany Sewilam AbdelHamid - 
2014
MARKETING CHALLENGES 
Based on my experiences that I've made in the Saudi, 
Libyan and Egyptian market ..let’s share follo...
MARKETING DEMANDS 
Hany Sewilam AbdelHamid - 
2014
THANK YOU 
Hany Sewilam Abdel Hamid 
Director of Sales & Marketing | HBD 
www.facebook.com/HanySewilam 
www.slideshare.net...
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B2B Marketing All-In-One by Hany Sewlam AbdelHamid

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Business to Business (B2B) Marketing All-In-One by Hany Sewlam AbdelHamid

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B2B Marketing All-In-One by Hany Sewlam AbdelHamid

  1. 1. Business-to-Business Marketing (B2B). Hany Sewilam AbdelHamid • sewilam@gmail.com • +2-01005646569 • +2-0542668137
  2. 2. B2B MARKETING • Marketing is the process of planning and executing . • The conception (product), pricing, promotion, and Place (distribution). • Ideas of how to promote and socialize. • The power of how to satisfy individual and organizational objectives. • The ROI coming from more visibility & combining between Modern Marketing & e- Marketing. Hany Sewilam AbdelHamid - 2014
  3. 3. B2B MARKETING IS MARKETING OF GOODS AND SERVICES TO: Companies Government Bodies Institutions (i.e. hospitals, Agencies, Hotels.) Non-Profit Organizations (i.e. Resala Foundation, LifeMakers Foundation.) FOR USE IN PRODUCING THEIR PRODUCTS AND/OR TO FACILITATE THEIR OPERATIONS Hany Sewilam AbdelHamid - 2014
  4. 4. WHY B2B MARKETING IS DIFFER? Because Goods or services are sold for any use other than personal consumption Because It is not the nature of the product; it is the reason for the transaction. Hany Sewilam AbdelHamid - 2014
  5. 5. Characteristic B2B Market B2C Market Sales volume Greater Smaller Purchase volume Greater Smaller Number of buyers Fewer Many Size of individual buyers Larger Smaller Location of buyers Concentrated Diffuse Buyer-seller relationship Closer More Impersonal Nature of channel More direct Less direct Buying influences Multiple Single/Multiple Type of negotiations More complex Simpler Use of reciprocity Yes No Use of leasing Greater Less Key promotion method Personal Selling Advertising Hany Sewilam AbdelHamid - 2014
  6. 6. B2B CUSTOMER PERSONA Commercial enterprises Indirect channel members and facilitators OEMs (original equipment manufacturers) Users = customers Governmental organizations Institutions Hany Sewilam AbdelHamid - 2014
  7. 7. REMEMBER Hany Sewilam AbdelHamid - 2014
  8. 8. Hany Sewilam AbdelHamid - 2014
  9. 9. STAGES IN B2B MARKETING/BUYING PROCESS Hany Sewilam AbdelHamid - 2014
  10. 10. MARKETING CHALLENGES Based on my experiences that I've made in the Saudi, Libyan and Egyptian market ..let’s share following results .. • Challenges of Government Markets • Challenges of Institutional Markets • Challenges of International Markets Hany Sewilam AbdelHamid - 2014
  11. 11. MARKETING DEMANDS Hany Sewilam AbdelHamid - 2014
  12. 12. THANK YOU Hany Sewilam Abdel Hamid Director of Sales & Marketing | HBD www.facebook.com/HanySewilam www.slideshare.net/HanySewilam www.linkedin.com/in/HanySewilam www.twitter.com/HanySewilam www.plus.google.com/HanySewilam http://people.bayt.com/sewilam/ Hany Sewilam AbdelHamid - 2014

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