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I-CAN | Digital Marketing & Marketing Strategy

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I-CAN | Digital Marketing & Marketing Strategy

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I-CAN | Digital Marketing & Marketing Strategy

  1. 1. /HanySewilam
  2. 2. Concept of Idea +1#Definition ‫فـ‬‫انفكرة‬ all you want to know about #Idea. That’s a great idea #‫المشكلة‬|#‫الفكرة‬|#‫الحل‬ 01 Board of Advisors Attach what after?
  3. 3. Concept of Idea +2#Analysis ‫فـ‬‫انفكرة‬ all you want to know about #Idea.  Vision statement.  Mission statement.  Core Competencies.  Values.  Theory of Change.  Business Model. You have an idea to make theworld a better place. Let's make ithappen. 02 Idea Toolkit  Customer Discovery.  Lean Startup.  Validate.  Assumption.  Assumption Testing.  Converting Idea.
  4. 4. Step1 DocumentIt Step 2 Research It Step 3 Prototype Minimum Viable Product Concept Mockup 03 Concept of Ideas-Action +3#Discussion ‫فـ‬‫انفكرة‬ all you want to know about #Business. TurningYourInventionIdeas Into a project
  5. 5. Concept of Idea +4#Advices ‫فـ‬‫انفكرة‬ all you want to know about #Idea.  The 1-Page Business Model Canvas.  The Document Business Plan.  Prototype (PPT, Landing Page OR functioning product with the core features offered) hotgloo.com, Balsamiq, Protoshare or Divshot .  MVP (A must-have, not a nice-to-have). You have an idea to make theworld a better place. Let's make ithappen. 04
  6. 6. Concept of MVP +4#Advices ‫فـ‬‫انفكرة‬ all you want to know about #Idea.  Craftyourlanding page  Set up a Google AdWord campaign anddrivetraffictoyour new landing page. Even here you can let the AdWordengine rotate different messages andtest what works best on yourprospects/  Set up Google Analytics. The most important thing tomeasure is conversions –percent ofvisitors that sign up (orperform another desired action)  Set up a chat tomake it easy forthe visitors toraisequestions  Set up a service like Qualaroo tosurvey yourvisitors Minimum ViableProduct(MVP)ByEric Ries. 05
  7. 7. Toolkit https://quickmvp.com/ http://leancanvas.com/ http://personapp.spookstudio.com/ http://www.unassumer.com/ http://www.kissinsights.com/ http://survey.io/ http://usertesting.com/ http://silverbackapp.com/ http://www.kissmetrics.com/ http://www.balsamiq.com/products/mockups http://www.chargify.com/ http://verifyapp.com/
  8. 8. Concept of Canvas +6#Tools ‫فـ‬‫انفكرة‬ all you want to know about #Idea. 06
  9. 9. 07 ‫فـ‬‫انخطة‬ all you want to know about #B. Model. Concept of B.Model +7#Execution .1‫انرئيسية‬ ‫انشراكات‬ ‫مجمىعة‬(Key Partners.) .2‫انرئيسية‬ ‫األوشطة‬ ‫مجمىعة‬(Key Activities.) .3‫انرئيسية‬ ‫انمىارد‬ ‫مجمىعة‬(Key Resources.) .4‫انمقذو‬ ‫انعرض‬ ‫مجمىعة‬(Value Proposition.) .5‫انعمالء‬ ‫عالقات‬ ‫مجمىعة‬(Customer Relationships.) .6‫انتىزيع‬ ‫قىىات‬ ‫مجمىعة‬(Channels.) .7‫انعمالء‬ ‫شرائح‬ ‫مجمىعة‬(Customer Segments.) .8‫انتكانيف‬ ‫هيكهة‬ ‫مجمىعة‬(Cost Structure.) .9‫اإليرادات‬ ‫مصادر‬ ‫مجمىعة‬(Revenue Streams.) .1‫وانتحانفات‬ ‫انشركاء‬. .2‫وانمهاو‬ ‫االوشطة‬. .3‫واإلحتياجات‬ ‫وانمىارد‬ ‫األصىل‬. .4‫انمقذمة‬ ‫وانخذمات‬ ‫انمىتجات‬. .5‫انعمالء‬ ‫خذمة‬ ‫كيفية‬. .6‫نهعمالء‬ ‫انمىاسب‬ ‫انعرض‬ ‫تىصيم‬. .7‫انعمالء‬ ‫مه‬ ‫انمستهذفة‬ ‫انشريحة‬. .8‫األساسية‬ ‫انمشروع‬ ‫تكانيف‬. .9‫اإليرادات‬ ‫وقىىات‬ ‫ومارج‬(Freemium, SaaS).
  10. 10. 08 ‫فـ‬‫انمىديم‬ all you want to know about #Model. Concept of How-Wiki +5#i-Can
  11. 11. 09 ‫فـ‬‫انمىديم‬ all you want to know about #Model. Concept of How-Wiki +5#i-Can
  12. 12. 05 ‫فـ‬‫انمىديم‬ all you want to know about #Model. Concept of How-Wiki +5#i-Can
  13. 13.  Idea.  Prototype.  MVP.  BusinessModel.  BusinessPlan.  CanvasModel.  Entrepreneurship. ASK ME? Director of Sales & Marketing | Pulse Mobile: +2-01005646569 Email: sewilam@gmail.com Social: facebook.com/HanySewilam Hany Sewilam AbdelHamid 10 ‫فـ‬‫انمكان‬ all you want to know about #Workshop. Thank you allfor+1!!! +1#Q&A
  14. 14. ‫ليكم‬ً‫ا‬‫شكر‬ /HanySewilam Hany Sewilam AbdelHamid

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